Posted by Minna Boyle on 15 March 2019
This is not just a legal issue, it’s important for your SEO too!
Let’s explore what makes Google trust a website, and how you can make sure your website complies.
Google TrustRank: How Does It Work?
If you’re focused on your SEO, you’ve probably come across Google TrustRank before.
TrustRank helps Google and other search engines avoid poor web content in their search results.
One way Google measures trust is by the number and quality of links going to your website. Most SEO savvy marketers are across this side of things.
But there are other ‘trust signals’ that Google looks for too.
Ultimately, Google will look for a set of criteria on your site. If you meet it, great, you get ranked. If you don’t, you could be blocked from the search results.
There’s no easy way to measure how much Google trusts your site, but there are a few quick things you can do to optimise your site for better results.
How To Optimise Your Website For TrustRank
Google ranks pages that are considered ‘trustworthy’. How does it decide? The algorithm isn’t available to the public, but there are a few things we do know.
Let’s look at 4 things you can do right now to improve trust for your site.
Links to Authority Sites
You might have noticed a lot of SEO experts talk about ‘backlinks’. These are important – but so is linking out. Having links to high authority websites helps build your trust ranking.
If you rely on sources for the information on your website, having a list of references and links can help let Google know that your site is well-researched, and therefore trustworthy.
Have Active Social Media Accounts
Being active on social media makes you look like a big brand – and bigger brands get more trust!
The Trust Pages
There are 4 pages that immediately help Google trust your site. These are:
- Contact page
- About us page
Even just having these 4 pages on your website will improve your ranking.
In Australia, the laws around privacy are being updated quite often. This is because of changes in technology and attitudes towards privacy protection online.
And remember – we’re talking about websites here. Anyone around the world can access your website, not just people in Australia.
It’s impossible to constantly check if you are compliant with privacy laws all around the world, and luckily Australian protections are pretty strong.
However, if you’ve got a large customer base in another country, it’s a good idea to check whether you’re compliant with their privacy laws too.
One international privacy regulation that impacts many Australian businesses is the GDPR. You’ve probably heard of the GDPR – this is the European Privacy Law that came into force in May 2018. The GDPR gives a lot more control to individuals in relation to how their personal data is used.
Australian privacy laws aren’t quite as strict, but there is a trend towards better privacy protections. What’s more, the GDPR still impacts businesses all around the world – not just the EU.
These days, privacy online is a big concern for most consumers and businesses. It’s worth considering how your customers feel about the way you use their information.
What To Take Away…