If you are providing leads or marketing data (e.g. emails and phone numbers) to another company in exchange for payment, it is important to have a Lead Generation Agreement in place. This manages the roles and responsibilities of each party in the arrangement. For example, how many leads are you expecting to generate? How much will it cost? How will it be transferred? 

These are all matters that should be covered in the Agreement. 

Why Do I Need A Lead Generation Agreement? 

Lead Generation Agreements can operate under various different forms when it comes to payment terms, quality expectations, and conversion rates. It will secure your payments to ensure that you’re paid on time for the work that you have completed, and set clear expectations with your clients so that both of you are on the same page. 

Therefore, by having an agreement in place that outlines mutually agreed terms, you’ll save yourself from potential misunderstandings later down the track and avoid costly disputes. 

What Is A Lead Generation Agreement?

A Lead Generation Agreement is a contract between a lead generator and a business setting out the terms and conditions of the services. This may also include the following:

  • Scope of work
  • Client expectations around quality of leads provided
  • Terms of payment
  • Termination clause

What Is In A Lead Generation Agreement?

The specific details of what is included in a Lead Generation Agreement will vary depending on the terms that you agree to or expect. 

Some things that are generally covered include clauses about: 

  • Scope of the Agreement – What is the scope of the agreement between the company and provider? What happens if there are changes to the arrangement?
  • Payment – What are the payment terms? E.g. is the lead generator paid on a per leads basis or for each conversion? 
  • Term and termination – How long is the agreement expected to go for? How can either party get out of the agreement? What is the effect of termination – what happens to outstanding fees and partially completed work?
  • Dispute Resolution – What happens if there is a dispute between the parties? 

Need Help?

If you’re ready to get a Lead Generation Agreement drafted for your business, Sprintlaw has friendly and experienced lawyers that can help you through the legal processes involved!

If you would like a consultation on your options going forward, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.

About Sprintlaw

Sprintlaw is a new type of law firm that operates completely online and on a fixed-fee basis. We’re on a mission to make quality legal services faster, simpler and more affordable for small business owners and entrepreneurs.

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