Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Choosing between the different types of business structures is one of the first “big” decisions you’ll make as a founder.
It’s also one of the decisions that can be surprisingly hard to change later. Your structure affects your tax position, what paperwork you need, how much personal risk you’re taking on, how easy it is to bring in investors, and even how professional you look to customers and suppliers.
The good news is you don’t need to get lost in legal jargon to make a smart choice. If you understand what each structure is designed for (and what it’s not), you can pick a structure that suits where your startup is now and where you want it to go.
Below, we’ll walk you through the different types of business structures in Australia, what they mean in practice, and how to choose the right fit for your startup.
What Is A Business Structure (And Why Does It Matter)?
A business structure is the legal “shape” your business takes. It determines:
- Who is responsible for the business’ debts and liabilities
- How you’re taxed (and what income is treated as yours vs the business’)
- What registrations you need (for example, whether you need an ACN)
- How decisions get made (especially if you have co-founders)
- How you can grow (for example, issuing shares to investors)
For startups and small businesses, “getting it right” usually comes down to balancing three things:
- Risk (how exposed your personal assets are)
- Simplicity (how much admin you can realistically manage early on)
- Growth plans (whether you need to bring on partners, investors, or scale quickly)
There’s no single best option for everyone. The right structure depends on what you’re building and how you’re building it.
The Different Types Of Business Structures In Australia (Pros, Cons, And Best Uses)
When people search for different company structures, they’re usually talking about these core options:
- Sole trader
- Partnership
- Company (usually a proprietary limited company)
- Trust (commonly used in certain growth, asset protection, or investment scenarios)
Let’s break each one down in plain English.
Sole Trader
A sole trader is the simplest structure: you are the business (legally speaking). You operate under your own name or a registered business name, and you control everything.
When a sole trader structure can make sense
- You’re testing an idea or launching a small side business
- You’re offering services under your own expertise (consulting, freelancing, trades)
- You want low-cost setup and minimal ongoing admin
Key downside to understand
- No separation between you and the business - you can be personally responsible for business debts and legal claims
That personal risk point is the reason many founders move to a company once the business has meaningful revenue, staff, customers, or contracts.
Partnership
A partnership is when two or more people go into business together (other than through a company). It can be a flexible way to operate, but it’s also where disputes tend to happen if expectations aren’t clear from day one.
When a partnership structure can make sense
- You’re starting with a co-founder and want a straightforward structure
- You’re running a professional services business together
- You want shared decision-making without company administration (at least initially)
Key risks to be aware of
- In many partnerships, each partner can be jointly and severally responsible for partnership debts (meaning you can be pursued for the full amount, not just your “share”)
- Partners can sometimes bind the business (for example, by signing agreements) which can create serious risk if you’re not aligned
- Disputes about money, roles, or exit terms are common if you don’t document the basics early
If you’re considering this route, a Partnership Agreement is often the difference between a partnership that runs smoothly and one that becomes stressful (and expensive) to untangle.
Company (Pty Ltd)
A company is a separate legal entity. That means the company can own assets, enter into contracts, and incur debts in its own name.
Most startups use a proprietary limited company (often written as “Pty Ltd”).
When a company structure can make sense
- You’re building a startup designed to grow and scale
- You want to limit personal liability in many common scenarios (although directors can still have personal obligations, and personal guarantees can apply)
- You want to bring on co-founders, employees, or investors
- You need a structure that customers, suppliers, and partners recognise as “commercial”
Common trade-offs
- More setup and ongoing admin (ASIC obligations, record-keeping, director duties)
- Costs can be higher than operating as a sole trader
- You’ll need to be more deliberate about how decisions are made and documented
Many founders choose a company because it creates clearer separation between the business and the individuals behind it, and it’s usually easier to formalise ownership (shares) and decision-making.
If you’re ready to incorporate, a Company set up is typically the cleanest starting point, especially if you want to avoid messy restructuring later.
Trust
A trust is a structure where a trustee holds assets for the benefit of beneficiaries. Trusts can be useful in certain situations, but they’re generally more complex than a sole trader setup and are not always the “default” choice for a startup.
When a trust structure might be considered
- Asset holding and long-term wealth planning is a priority
- You’re running an investment-focused business
- You have specific tax or succession planning goals (and professional advice guiding the setup)
Why startups should be careful
- Trusts can add complexity for fundraising and ownership structures
- They require very careful documentation and administration
- They’re not always suitable for businesses planning to issue shares to investors
If you’ve heard that a trust is “better for tax” or “better for asset protection”, it’s worth getting advice specific to your circumstances from an accountant or qualified advisor before committing.
How Do I Choose Between The Different Company Structures For My Startup?
When you’re weighing up the different types of business structures, it helps to think less about what’s popular and more about what your business actually needs.
Here are the practical questions we recommend working through.
1) What Level Of Personal Risk Can You Accept?
If you’ll be signing leases, taking on debt, selling to the public, or operating in a high-risk industry, you should think carefully about liability.
Many founders move away from sole trader/partnership structures once:
- there’s meaningful revenue
- there are significant expenses or debts
- customers could bring claims (for example, over faulty services or products)
- you’re hiring staff
A company can help manage risk because it’s a separate legal entity. That said, “limited liability” isn’t a complete shield in every scenario (for example, personal guarantees, director duties, and certain legal breaches can still create personal exposure), so it’s important to set things up properly.
2) Are You Starting Solo Or With Co-Founders?
If you’re launching with a co-founder, your structure needs to do two things well:
- allocate ownership clearly, and
- set clear rules for decision-making and what happens if someone wants to leave.
This is where companies often shine for startups because ownership can be represented by shares, and the rules can be documented in a way that’s familiar to investors and advisors.
In a multi-founder company, a Shareholders Agreement can set expectations around roles, funding contributions, vesting (if relevant), deadlocks, and exit terms.
3) Do You Plan To Raise Money Or Bring In Investors?
If you want to raise capital (even later), your early structure can either help or hinder you.
- Companies are typically the most investor-friendly option because ownership is split into shares and investments can be documented clearly.
- Sole trader and partnership structures can be harder to “invest into” without converting to a company later.
- Trusts can work in some scenarios but can add complexity for conventional equity investment.
If you’re building a startup intended to scale and fundraise, it’s often worth thinking ahead and setting up a company earlier rather than later (even if you’re still small today).
4) How Much Admin Can You Realistically Handle Right Now?
Some founders pick a sole trader structure first because it’s fast and simple, then incorporate later once the business is proven.
That can be a sensible approach, as long as you understand what “later” will involve (transferring contracts, reissuing invoices, updating supplier/customer agreements, potentially changing bank accounts, and more).
If you already know you’re going to operate like a company (contracts, employees, marketing spend, customer volume), starting with a company can actually reduce admin over time because your legal foundation is stable from the beginning.
What Do I Need To Register And Set Up Under Each Structure?
The registrations you need will depend on the structure you choose, but here’s a practical overview of what most startups deal with early on.
Sole Trader Setup (Typical Checklist)
- Apply for an ABN
- Decide whether you need to register a business name (if trading under something other than your personal name)
- Consider GST registration (depending on turnover and business model - your accountant or registered tax agent can advise what’s right for you)
- Set up basic contracts and policies (even early-stage businesses benefit from clear terms)
Partnership Setup (Typical Checklist)
- Apply for a partnership ABN
- Register a business name if needed
- Agree on how profits, decision-making, and responsibilities work (ideally in writing)
- Put clear authority rules in place (who can sign what on behalf of the partnership)
Company Setup (Typical Checklist)
- Register the company and obtain an ACN
- Set up governance documents (usually a constitution or replaceable rules)
- Issue shares to founders and record ownership
- Apply for an ABN and TFN for the company
- Consider director and shareholder arrangements (especially if there are multiple founders)
In practice, one of the first choices you’ll face is whether the company should have its own constitution. A Company Constitution can be a helpful tool for setting clear internal rules (especially where there are multiple stakeholders or future investment is likely).
Whichever structure you choose, it’s worth remembering that your structure doesn’t replace good contracts. Even a properly registered company can run into trouble if agreements are unclear or missing.
What Legal Documents Should You Put In Place Early?
When you’re busy building product, winning customers, and managing cash flow, legal documents can feel like something you’ll “get to later”.
But for many startups, “later” is when a dispute happens, a customer complains, a co-founder relationship changes, or you start talking to investors. At that point, fixing legal gaps can be more stressful (and more expensive) than doing it upfront.
Here are some of the most common documents to consider, depending on how your business operates.
- Customer terms and conditions: sets the rules for how you provide your product or service, payment terms, limitations, and expectations. If you sell online, Website Terms and Conditions are often a practical starting point.
- Privacy Policy: if you collect personal information (for example, emails for marketing, delivery details, account sign-ups), you’ll want a Privacy Policy that explains what you collect, how you use it, and how you store it.
- Founder/co-owner documents: if there’s more than one owner, you’ll usually want clarity around decision-making, ownership, what happens if someone leaves, and how disputes are handled. For companies, this is commonly addressed through a shareholders agreement; for partnerships, it’s typically a partnership agreement.
- Employment documents: if you hire staff, you’ll want clear written terms to reduce misunderstandings and help you meet your Fair Work obligations. An Employment Contract is often the starting point.
- Supplier and contractor agreements: if other businesses are building, supplying, or delivering key parts of your product or service, written agreements can clarify deliverables, IP ownership, confidentiality, payment terms, and what happens if timelines slip.
One practical way to think about legal documents is this: every time your business relies on an assumption (“we’ll pay later”, “we own the IP”, “they’ll deliver next week”, “we can use their photos”), that’s usually a sign you should put something in writing.
Key Takeaways
- Understanding the different types of business structures helps you make a decision that supports your startup’s risk profile, growth plans, and admin capacity.
- A sole trader structure is simple and low-cost, but it can leave you personally exposed to business debts and claims.
- A partnership can work well for co-founders, but it’s crucial to document decision-making and exit terms to reduce dispute risk.
- A company (Pty Ltd) is a common structure for startups that want a scalable, investor-friendly setup and clearer separation between the business and the people behind it (noting that personal guarantees and director obligations can still apply).
- A trust can be useful in specific situations, but it’s usually more complex and should be chosen with clear strategic reasons (not just because it “sounds better”).
- Regardless of structure, strong contracts and policies (customer terms, privacy, founder documents, employment terms) help protect your business as you grow.
Note: This article provides general information only and isn’t tax advice. For guidance on tax outcomes (including GST and how different structures may be taxed), it’s best to speak with an accountant or registered tax agent.
If you’d like help choosing the right structure for your startup and getting the legal setup done properly, reach out to Sprintlaw on 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.







