One of the best ways to ensure your business’ success and longevity is to understand your Intellectual Property rights and how to protect them.
So, what is Intellectual Property? Intellectual Property (IP) is about the ownership of intangible property (like logos, colours, etc) and the various rights associated with this. It’s what makes your business stand out from your competitors. It’s critical to protect your IP if you’re a business that capitalises on your smarts.
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