Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Before You Register: The Key Decisions You’ll Need To Make
- 1. Choose Your Company Name (And Check Availability)
- 2. Decide Who The Shareholders Will Be (And The Ownership Split)
- 3. Appoint Directors (And Understand The Responsibility)
- 4. Choose Your Governance Rules: Constitution Vs Replaceable Rules
- 5. Decide Your Registered Office And Principal Place Of Business
- What Legal Documents Should You Have For A Pty Ltd Startup?
- Key Takeaways
Starting a business is exciting - but when you’re moving from an idea to something real, the legal setup matters more than most founders expect.
If you’re looking into new company registration, you’re probably weighing up whether it’s time to move beyond “just testing the market” and formally set up a company. For many startups and small businesses, registering a proprietary limited company (Pty Ltd) can be a smart move for credibility, growth, and risk management.
That said, the company registration process can feel like a maze: ASIC, ACNs, shareholders, director consents, share structures, addresses, and ongoing obligations. The good news is that once you understand the steps, it becomes much more manageable.
Below, we’ll walk you through how to set up a company in Australia (specifically a Pty Ltd), what information you’ll need, what happens after registration, and the legal documents that help you protect the business you’re building.
Do You Need A Company For Your New Business?
Not every business in Australia needs to be a company. Plenty of small businesses start as a sole trader or partnership, especially in the early days.
However, there are common reasons founders choose a company structure when they’re planning to grow, bring in co-founders, or take on bigger contracts.
What A Pty Ltd Actually Is (In Plain English)
A proprietary limited company (Pty Ltd) is a separate legal entity. That means the company can:
- enter contracts in its own name
- own assets (like equipment, IP, and customer databases)
- incur debts
- earn income
- be responsible for liabilities
It also means the people behind it (shareholders and directors) are generally not personally liable for the company’s debts, except in certain situations (for example, personal guarantees, some director duty breaches, or insolvent trading issues).
When New Company Registration Makes Sense For Startups
You might consider registering a new company if:
- you’re starting the business with one or more co-founders and want clear ownership (shares)
- you plan to raise investment or bring in new shareholders later
- you’re signing larger client or supplier contracts and want a more “formal” structure
- you want to separate personal and business risk as much as possible
- you plan to build a brand and protect key assets (like IP) inside the company
If you’re not sure which structure fits your plans, it’s worth thinking about your growth roadmap first (funding, hiring, partnerships, and risk profile), because changing structures later can involve extra admin and cost.
Before You Register: The Key Decisions You’ll Need To Make
One of the biggest reasons new company registration gets delayed (or done incorrectly) is that founders jump straight into an online form without making a few foundational decisions.
Before you register a company online, you’ll generally want to work through the following.
1. Choose Your Company Name (And Check Availability)
In Australia, your company name is registered with ASIC. This is different from a business name (which is more like a trading name). You can either:
- register a company with a name (e.g. “Bright Future Tech Pty Ltd”), or
- register a company without a name and use the ACN as the name (e.g. “123 456 789 Pty Ltd”).
If your brand matters (for most startups, it does), you’ll usually want a proper company name and also think ahead about trade mark protection. A company name registration does not automatically stop someone else from using a similar brand in the market.
For brand protection, many growing businesses consider register your trade mark early, especially if you’re investing in marketing, packaging, or an online presence.
2. Decide Who The Shareholders Will Be (And The Ownership Split)
A Pty Ltd has shareholders (the owners) and directors (the people responsible for managing the company). In many startups, founders are both shareholders and directors - but that doesn’t have to be the case.
You’ll need to decide things like:
- who owns what percentage
- how many shares will be issued (and to whom)
- whether you want flexibility to issue more shares later (e.g. to investors or an employee share scheme)
This is also the point where founders should talk about “what happens if…” scenarios. For example: What if a co-founder wants to leave? What if you disagree on a major decision? What if someone stops contributing?
These issues are often addressed in a Shareholders Agreement, which can be crucial for keeping a startup stable as it grows.
3. Appoint Directors (And Understand The Responsibility)
A proprietary company must have at least one director, and at least one director must ordinarily reside in Australia.
Directors have legal duties - even in small companies with just one founder. In practical terms, this means you need to run the company responsibly, keep proper records, and make decisions in the company’s best interests.
If you’re treating the company bank account like your personal wallet, or not keeping track of money moving between you and the company, you can create serious legal and tax headaches. If you plan to borrow from the company or inject personal funds, it’s worth understanding how a director loan works and how to document it properly.
4. Choose Your Governance Rules: Constitution Vs Replaceable Rules
When you set up a Pty Ltd, you’ll need to decide whether the company will operate under:
- Replaceable rules (a default set of rules under the Corporations Act), or
- a tailored Company Constitution.
Replaceable rules can work for very simple companies. But many startups prefer a constitution because it can be tailored (especially where there are multiple shareholders, different share classes, or specific decision-making requirements).
5. Decide Your Registered Office And Principal Place Of Business
ASIC requires a registered office address (this is where official documents can be served). Your principal place of business is where you mainly operate.
These can be the same or different, and yes - you can often use a residential address (subject to privacy and consent considerations). The key is that the company must be contactable and your details must be accurate and up to date.
Step-By-Step: New Company Registration With ASIC
Once you’ve made the core decisions, you’re ready to register a new company in Australia.
While the application itself can be done relatively quickly, it’s important not to rush - incorrect details (especially around share structure and director/shareholder information) can cause ongoing issues.
Step 1: Gather The Information You’ll Need
To complete new company registration, you’ll generally need:
- your proposed company name (or decision to use the ACN as the name)
- director details (full name, date of birth, address)
- shareholder details (including whether they’re individuals or entities)
- share structure (number and class of shares, issue price if applicable)
- registered office address and principal place of business
- consents from officeholders (directors, secretaries if any)
Step 2: Submit The Application To ASIC
New company registration is done through ASIC (the regulator responsible for company registration in Australia).
Once the application is accepted and paid for, ASIC will issue your company an Australian Company Number (ACN). This is your unique identifier and is used on official documents and many business registrations.
Step 3: Receive Your ACN And Company Details
After registration, your company exists as a legal entity. At this stage, you should:
- record the ACN and ensure it’s used correctly (for example, on invoices, websites, and formal documents)
- store your company registration documents securely
- confirm the company details are accurate on ASIC’s register
Step 4: Apply For An ABN And Set Up Tax Registrations
After ASIC registration, most companies apply for an Australian Business Number (ABN). Your ABN is often what customers and suppliers will ask for.
Depending on how you operate, you may also need to register for:
- GST (generally required if turnover is $75,000+ per year, though some businesses register earlier)
- PAYG withholding if you will have employees
- PAYG instalments depending on your tax position
Tax registrations and obligations can depend on your specific circumstances, so it’s a good idea to speak with an accountant or tax adviser to make sure you’re set up correctly.
Step 5: Set Up Your Company Records Properly
Company registration is not just about “getting the ACN.” You should also put in place proper records, including:
- a register of members (shareholders)
- records of share issues and transfers
- director consents and resolutions
- other key company registers and records required under the Corporations Act
This sounds technical, but it matters. These records become crucial when you raise capital, sell the business, add or remove shareholders, or deal with disputes.
If you want a smoother process end-to-end, many founders choose a guided company set up so the structure, documents, and registrations are aligned from day one.
What Happens After Company Registration? Your Ongoing Obligations
Registering your company is a milestone, but it’s also the beginning of ongoing compliance.
The obligations below are common areas where startups trip up - not because they’re trying to do the wrong thing, but because no one explained what actually changes once you’re a company.
ASIC Annual Review And Keeping Details Updated
Companies have an annual review process with ASIC. You’ll generally need to:
- pay the annual review fee
- check your details are correct
- update ASIC if details change (addresses, directors, shareholders)
Missing ASIC obligations can lead to late fees and, in serious cases, deregistration.
Director Duties And Decision-Making
Directors need to act with care and diligence and in the best interests of the company. Practically, this means:
- keeping financial records
- not trading while insolvent
- managing conflicts of interest
- making decisions properly (often documented with resolutions)
Even small businesses should get into the habit of documenting key decisions. It’s a simple step that can make a huge difference if something is questioned later (for example, by investors, banks, or in a dispute).
Contracts And Liability: Your Company Needs To Sign Properly
Once your company exists, it’s generally best practice for the company (not you personally) to be the contracting party for most business contracts.
This helps keep boundaries clear between your personal affairs and company obligations. It also reduces confusion about who is actually responsible if a contract goes wrong.
How a company should sign can depend on the situation (including whether you’re signing under section 127 of the Corporations Act, using an authorised signatory, or signing electronically). It’s also worth understanding the basics of what makes a contract legally binding, particularly if you’re signing customer agreements, supplier agreements, or partnership deals early in the business.
What Legal Documents Should You Have For A Pty Ltd Startup?
When you set up a company in Australia, registration is only one part of being legally “ready.” The next part is making sure the company is protected in real-world scenarios: customers not paying, suppliers failing to deliver, co-founder disputes, staff issues, or privacy complaints.
Not every business needs every document below, but these are common building blocks for startups and small businesses.
- Shareholders Agreement: Sets out how decisions are made, what happens if someone leaves, how shares can be transferred, and how disputes are handled. For many co-founder businesses, a Shareholders Agreement is one of the most important documents you’ll ever sign.
- Company Constitution: Helps define how the company is governed, especially if you have more than one shareholder, plan to issue different share classes, or want tailored rules. A Company Constitution can also work alongside your shareholders agreement.
- Customer Terms And Conditions Or Service Agreement: Clarifies what you provide, payment terms, limitations, refunds, timelines, and what happens if things go wrong. This is especially important for online businesses and service-based startups.
- Privacy Policy: If you collect personal information (names, emails, phone numbers, delivery addresses, analytics data), you should consider having a Privacy Policy that explains what you collect and how you use it.
- Employment Contracts: If you’re hiring, you’ll want the relationship clearly documented from day one. An Employment Contract helps set expectations around duties, pay, confidentiality, and termination.
- IP Protection Strategy: Startups often underestimate how valuable their brand becomes. Registering key brand assets (name, logo, taglines) through register your trade mark can help stop copycats and protect long-term value.
If you’re building a tech platform, marketplace, or subscription business, you may also need website/app terms, acceptable use rules, and clauses around user-generated content and account suspension. The “right” set depends on how you operate and what risks you’re exposed to.
Common Mistakes When Registering A New Company (And How To Avoid Them)
Setting up a company online can feel straightforward - until you realise one small mistake can have long-term consequences. Here are a few common pitfalls we see, and how to avoid them.
Choosing A Structure Without Thinking About The Next 12-24 Months
If you plan to raise investment, bring on co-founders, or allocate equity, a company structure usually supports that better than a sole trader setup.
On the other hand, if you’re testing a side project and won’t have partners or staff for a while, you may not need a company immediately. The key is aligning the structure with your plans.
Not Documenting The Founder Relationship Early
It’s common to start with a handshake agreement between friends - until the business gains traction, money comes in, or priorities change.
Clear documents (like a shareholders agreement and constitution) can prevent misunderstandings from turning into expensive disputes.
Mixing Personal And Company Money
This often happens accidentally, especially early on. But as your company grows, it becomes vital to keep things clean:
- use a dedicated company bank account
- record any money you put in or take out
- document loans or reimbursements properly
This is where understanding a director loan can help you avoid messy records and disputes later.
Forgetting Ongoing Compliance After Registration
Company registration is not “set and forget.” ASIC annual reviews, tax registrations, record-keeping, and director obligations are part of running a company.
Setting up simple systems early (bookkeeping, company records, contract templates) makes compliance much easier as you scale.
Key Takeaways
- New company registration is often a smart step for startups and small businesses that want to grow, raise investment, or separate business risk from personal affairs.
- Before you register a company online, you should decide on your company name, share split, directors, addresses, and whether you’ll use replaceable rules or a tailored constitution.
- Registering a Pty Ltd with ASIC gives you an ACN, but you’ll usually also need an ABN and the right tax registrations (like GST and PAYG) depending on how you operate.
- After registration, you must keep up with ongoing obligations like ASIC annual reviews, accurate company records, and proper director decision-making.
- Strong legal documents - like a shareholders agreement, constitution, customer terms, employment contracts, and a privacy policy - help protect your business as it grows.
If you’d like help with new company registration or setting up a Pty Ltd the right way, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.







