Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
When you’re building a startup or small business, it’s normal to focus on growth first: shipping product, landing customers, hiring your first team members, and getting cashflow under control.
But the deals that help you grow (customers, suppliers, partnerships, investors and landlords) are also the deals that can expose you to serious risk if something goes wrong.
That’s where insurance and indemnity clauses come in. They’re two of the most common “risk allocation” tools you’ll see in contracts in Australia, and they often work together. If you understand how they fit, you can negotiate more confidently, avoid signing up to unreasonable liability, and make sure your insurance actually responds when you need it.
Below, we’ll walk you through what insurance and indemnity clauses usually mean, where business owners get caught out, and practical ways to negotiate them (without turning every deal into a legal battle).
Note: This article is general information only and isn’t legal advice, insurance advice, or financial advice. Insurance terms, availability and coverage depend on your policy wording and your circumstances. If you’re unsure, get legal advice on the contract and speak to your insurer or broker about your cover.
What Do “Insurance” And “Indemnity” Mean In Contracts?
Even though people often talk about them together, insurance and indemnity are not the same thing.
What Is Insurance (In Plain English)?
Insurance is a policy you buy from an insurer. You pay a premium, and in return the insurer agrees to cover certain losses (subject to conditions, exclusions, and limits).
In contracts, an “insurance clause” usually says:
- what insurance you must hold (for example, public liability, professional indemnity, cyber, product liability)
- minimum coverage amounts
- whether you must provide certificates of currency
- whether you must note another party as an “interested party” (or similar wording)
Insurance is about funding risk (i.e. where money comes from if something goes wrong).
What Is An Indemnity?
An indemnity is a promise in a contract that one party will cover certain losses suffered by the other party.
In practical terms, an indemnity clause often says something like:
- “You will indemnify us against any loss we suffer because of your breach, negligence, or unlawful conduct.”
Indemnities are about allocating risk (i.e. who is responsible if certain things happen).
How Do Insurance And Indemnity Work Together?
Here’s the key point: an indemnity can create an obligation to pay money to the other party, but it doesn’t automatically mean your insurance will cover that obligation.
That’s why it’s so important to treat insurance and indemnity as a package deal:
- Indemnity answers: “Who pays?”
- Insurance answers: “Where does the money come from?”
If you sign a broad indemnity but hold the wrong insurance (or your policy excludes that type of loss), you can end up paying the bill yourself.
Why Startups And Small Businesses Need To Get This Right Early
Many founders don’t worry about indemnities until they’re staring at a 30-page contract from a big customer, enterprise partner, or landlord. But it’s usually better (and cheaper) to build your approach early.
Because “Standard Terms” Often Aren’t Standard For You
Larger businesses tend to push risk down the chain. That means startups and small businesses are often asked to accept:
- very broad indemnities (sometimes for “any loss” connected to your services)
- high insurance limits that are expensive to buy
- indemnities that extend to “indirect” or “consequential” loss (which can be hard to predict and huge in value)
These clauses might be normal for them, but they can be commercially unrealistic for you.
Because The Wrong Clauses Can Break Your Unit Economics
It’s not just about legal risk. It’s about business reality.
For example, if a customer requires $20M in insurance cover (and you’re charging $15k per year for the service), you may find the contract is no longer profitable once insurance costs are included.
Because Investors (And Acquirers) Care About Contract Risk
If you’re raising capital or planning for a future acquisition, contract terms matter. Unexpected liabilities buried in customer or supplier contracts can slow due diligence, trigger price reductions, or create “special conditions” you’ll need to fix before close.
Getting the basics right early gives you cleaner operations as you scale (and fewer painful contract clean-ups later).
How Indemnity Clauses Work (And The Parts That Matter Most)
Indemnity clauses can look intimidating, but most of them break down into a few key moving parts. When you review an indemnity, you’re usually trying to answer two questions:
- How broad is the indemnity?
- How much could it cost us if something goes wrong?
1. What Losses Are Covered?
Look for how the contract defines “loss”. Sometimes it includes:
- legal costs (including on a full indemnity basis)
- fines and penalties (sometimes not insurable, or only insurable in limited circumstances depending on the type of penalty and the policy)
- loss of profits and business interruption
- third party claims
If “loss” is defined very broadly, the indemnity may effectively become a blank cheque.
2. What Triggers The Indemnity?
Common triggers include:
- breach of contract (for example, you missed a deadline or didn’t meet a specification)
- negligence (careless conduct causing loss)
- misconduct or unlawful acts
- IP infringement (often in SaaS, marketing, design, and product businesses)
- privacy/cyber incidents (especially where you process customer data)
As a practical negotiation point, you’ll often try to limit the indemnity to things within your control (for example, your negligence or wilful misconduct), rather than “anything connected to the services”.
3. Who Is Protected By The Indemnity?
Indemnities frequently cover more than just the other contracting party. You might see the indemnity extend to their:
- directors and officers
- employees
- agents and contractors
- related bodies corporate
The more people covered, the higher the risk of a claim (and the harder it can be to manage disputes and settlement decisions).
4. Is There A Cap On Liability (Or Does The Indemnity Sit Outside The Cap)?
Many contracts include a general “liability cap” (for example, capped at fees paid in the last 12 months). But then they carve out indemnities from that cap.
That means your “risk” may be effectively uncapped, even if the contract looks capped at first glance.
In many cases, it’s worth aligning the indemnity with your overall risk position by negotiating sensible caps and exclusions (and ensuring the contract has an appropriate limitation of liability clause).
5. What About Defences And Control Of Claims?
If the indemnity covers third party claims (for example, a customer is sued and then seeks recovery from you), you want to check:
- who controls the defence
- whether you can choose the lawyers (or approve them)
- whether you can settle the claim (or veto an unreasonable settlement)
Without these protections, you can end up paying for a legal strategy you didn’t choose.
Common Insurance Clauses (And What To Check Before You Agree)
Insurance clauses are often treated as “admin”. But they’re a core part of your risk profile, and they can quickly become a compliance issue if you agree to terms you can’t actually meet.
1. Types Of Insurance You May Be Asked To Hold
Common insurance requirements for startups and small businesses include:
- Public liability insurance: usually relevant if you have premises, meet clients in person, run events, or have physical operations.
- Professional indemnity insurance: commonly required for service providers (consultants, agencies, IT services, professional services) where financial loss could result from advice or services.
- Product liability insurance: typically relevant if you sell goods (including manufactured products) that could cause harm or property damage.
- Cyber insurance: increasingly requested where you process personal information, store customer data, or provide tech services.
- Workers compensation: required in Australia if you employ staff (rules vary by State/Territory).
What you actually need depends on what your business does, your contracts, and your risk appetite.
2. Coverage Amounts (And Whether They’re Realistic)
Contracts often specify minimum coverage amounts (for example, $10M public liability). Before you agree, consider:
- Is that level of cover available for your industry?
- Is it affordable relative to the contract value?
- Does the insurance you already have meet the requirement?
If the insurance requirement is disproportionate to the deal size, it can be a fair negotiation point to reduce the amount or link it to your revenue/fees.
3. Certificates Of Currency And Ongoing Obligations
Many contracts require you to provide a certificate of currency:
- before the contract starts
- on each renewal
- on request
This sounds simple, but it’s also an ongoing compliance obligation. If you forget to renew or provide evidence, the other party may have rights to suspend services, terminate the contract, or treat it as a breach.
4. “Noting” Another Party On Your Insurance
You might be asked to note a customer, landlord, or partner on your policy as an “interested party”. This is common, but it doesn’t usually make them an insured person or guarantee they can claim under your policy. The effect depends on the insurer’s wording and what’s actually recorded on the policy.
It’s worth checking your policy documentation (and confirming with your broker/insurer) what it means in practice, and whether it affects your coverage or premium.
5. The Contract Might Require Insurance For Risks You Can’t Insure
Some contracts require you to insure against things that are uninsurable or difficult to insure (for example, certain fines, penalties, or other liabilities that insurers commonly exclude).
That’s a red flag that the contract is trying to shift risk to you regardless of whether you can realistically manage it.
How To Negotiate Insurance And Indemnity In Real Deals (Without Derailing The Contract)
Negotiating insurance and indemnity clauses doesn’t have to be confrontational. The goal is usually to reach an allocation of risk that matches:
- what each party can control
- what each party can reasonably insure
- the value of the contract
Start With A Practical Risk Check
Before you redline anything, take a step back and ask:
- What is the worst-case scenario under this contract?
- What’s the realistic likelihood of it happening?
- What protections already exist elsewhere in the contract (warranties, limitation of liability, exclusions)?
- Do we have processes in place to reduce the risk (quality control, security practices, staff training)?
This helps you focus on the clauses that truly matter, rather than negotiating every line.
Common Negotiation Positions That Are Often Reasonable
Depending on your bargaining power and the deal, you can often negotiate variations like:
- Limit indemnities to specific risks (for example, third party IP infringement claims or property damage caused by your negligence), rather than “any loss”.
- Exclude consequential loss (or define it clearly), so you’re not exposed to open-ended business interruption claims.
- Cap indemnity exposure at a sensible amount (often linked to fees paid, a multiple of fees, or an agreed fixed amount).
- Make indemnities mutual where it’s appropriate (for example, if both parties are providing services, both should stand behind their own conduct).
- Align insurance requirements with what’s commercially available and proportionate to the contract value.
It can also help to propose that your liability is capped unless the loss is caused by fraud or wilful misconduct (most counterparties accept that as a fair carve-out).
Make Sure Your Contracts With Others Match Your Promises
A common small business trap is agreeing to strong indemnities for a customer, but not passing appropriate obligations down to your subcontractors or suppliers.
For example, if you’re delivering services using contractors, you’ll want your contractor agreements to include appropriate responsibility and insurance obligations.
Don’t Forget Data And Customer Claims
If your business collects personal information (even something as simple as names, emails, and addresses), your risk isn’t just operational - it’s also legal and reputational.
That’s why, alongside insurance and indemnity, it’s smart to keep your public-facing documents in order, like a Privacy Policy, and ensure your internal practices match what you say you do.
When Should You Get Legal Help?
If the contract involves high value, high risk, regulated activities, personal data, or anything that could materially impact your business if it goes wrong, it’s worth getting advice before signing.
In practice, we often recommend legal support where:
- the indemnity is uncapped (or carved out of the liability cap)
- the insurance requirements are unusually high or unclear
- the other party is asking for indemnities for things outside your control (for example, their directions, systems, or third-party tools)
- there are IP, privacy, or security obligations that you can’t confidently meet
A quick review can help you spot the “silent dealbreakers” before you commit.
Key Takeaways
- Insurance and indemnity clauses are closely linked: indemnities allocate who pays, while insurance helps determine where the money comes from.
- Indemnities can be much broader than you expect, especially if “loss” is defined widely or if indemnities sit outside the contract’s liability cap.
- Insurance clauses create ongoing compliance obligations (coverage types, minimum amounts, and certificates of currency), so don’t agree to requirements you can’t realistically maintain.
- Practical negotiation usually focuses on narrowing triggers, limiting who is protected, excluding consequential loss, and capping liability to a commercially sensible amount.
- If the contract risk is high, getting advice early can help you negotiate confidently and avoid signing up to liabilities that could derail your business.
If you’d like a consultation on insurance and indemnity clauses for your startup or small business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








