Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Opening Marks Cake Shop is a fantastic way to turn your love of baking into a real business. Australia’s demand for artisan cakes and bespoke desserts is strong – from celebration cakes and cupcakes to corporate catering. But success takes more than amazing buttercream.
To operate safely and confidently, you’ll need to tick off food safety rules, register your business properly, set up the right contracts, and protect your brand. The good news? When you break it down into steps, it’s all very doable – and you’ll feel much more in control.
In this guide, we’ll walk through the key legal steps, licences and ongoing compliance you should consider before opening Marks Cake Shop in Australia.
What Will Marks Cake Shop Do (And Where)?
Every cake business looks a little different. You might run a retail shopfront with display cabinets, a made-to-order studio, a home-based kitchen (with council approval), or even a hybrid model with online ordering and delivery.
It helps to map out your offering early because it affects your licences, permits and documents. For example, custom wedding cakes, cupcake gift boxes, wholesale supply to cafes, dessert tables for events, or even cake decorating classes each come with slightly different risks and compliance needs.
- Products and services: custom cakes, same-day cakes, cupcakes, catering, classes
- Sales channels: in-store, online, marketplaces, social media, wholesale
- Premises: retail shop, commercial kitchen, or home kitchen (subject to council rules)
- Dietary claims: vegan, gluten-free, nut-free – which impact labelling and risk controls
Documenting these decisions now makes the licensing, registration and contract steps much simpler.
Step-By-Step: How To Set Up Marks Cake Shop
1) Plan Your Business (And Budget)
A simple business plan goes a long way. Identify your ideal customers, your price points, your costs, and your suppliers. Clarify your goals, including whether you’ll start small or aim to scale quickly.
Then sense-check profitability: ingredient costs, packaging, rent, utilities, staff wages, delivery fees, and contingencies. It’s normal to refine your model a few times before landing on the right mix.
2) Register Your Business Properly
Most cake shops trade under a name that’s not the owner’s personal name. If you intend to trade as “Marks Cake Shop,” you’ll need to register that name. You’ll also want an Australian Business Number (ABN) so you can invoice and deal with suppliers. While an ABN isn’t “mandatory” in all situations, it’s the standard identifier for Australian businesses and essential for operating professionally.
- ABN: Understand the advantages and disadvantages of an ABN before you apply.
- Business name: If you’re trading as “Marks Cake Shop” (and it’s available), register it through Business Name Registration.
If you’re unsure about the difference between a business name and a company name, this explainer on business name vs company name is a helpful place to start.
3) Choose Your Structure
Your business structure affects tax, liability and how you bring on co-owners or investors.
- Sole trader: Simple and low cost to set up. You control everything, but you’re personally liable for business debts.
- Partnership: Two or more people running the business together. If you go down this path, it’s wise to document roles and profit-sharing in a Partnership Agreement.
- Company: A separate legal entity that can offer limited liability and a more scalable framework. There are more reporting obligations, but many owners move to a company as they grow.
There’s no one “right” answer – think about risk, growth plans and how you want to operate day to day.
4) Sort Out Tax and Finance Foundations
Registering for Goods and Services Tax (GST) is mandatory once your annual turnover reaches $75,000. Many businesses that plan to grow quickly register earlier. If you’ll have employees, set up Pay As You Go (PAYG) withholding. It’s a good idea to get advice from a tax professional on your specific circumstances.
Open a dedicated business bank account, set up bookkeeping, and plan for regular cash flow. Consider insurance (such as public liability and product liability) and check any requirements from your landlord or council.
5) Lock In Suppliers And Logistics
Reliable suppliers are critical for ingredients, packaging, and equipment. Document expectations around quality, delivery times, prices and substitutions in a clear Supply Agreement. This saves headaches later if demand surges or supply is tight (think: vanilla, eggs, butter, specialty flours).
What Licences And Permits Do Cake Shops Need In Australia?
Food Business Registration (Council)
If you handle, prepare or sell food, you’ll generally need to register your food business with your local council and pass health inspections. This applies to commercial premises and typically to home-based operations too (subject to zoning and council rules).
Food Safety Supervisor – National Requirement
Australia has strengthened food safety obligations for retail and hospitality businesses (including cake shops). Under the national food safety standards (including Standard 3.2.2A), most food businesses must appoint a trained Food Safety Supervisor and implement appropriate food safety training and controls. Councils can advise what applies to your setup and will check compliance during inspections.
Zoning, Fit-Out And Signage
Check planning and zoning permissions before you sign a lease or spend on a fit-out. Councils set rules about where food businesses can operate, building compliance, exhaust/ventilation, waste storage, signage, and hours of operation. If you want a shopfront sign or window decal, you may need separate signage approval.
Trade Waste And Environmental Requirements
Food businesses often need trade waste approvals to manage fats, oils, grease and cleaning chemicals. Your water authority or council will outline what’s required for grease traps and waste collection to protect local infrastructure.
Outdoor Dining And Music
If you want outdoor tables and chairs on council land, apply for an outdoor dining permit. Playing background music in-store may require licences from APRA AMCOS.
Permits vary across councils and states, so it’s best to confirm your local requirements in writing before you commit to a location or launch date.
What Laws Does Marks Cake Shop Need To Follow?
Australian Consumer Law (ACL)
When you sell cakes to customers, you’re covered by the Australian Consumer Law. That means being truthful in advertising, honouring consumer guarantees, and having fair refund and complaint processes. If you sell online, be clear about delivery timeframes and custom order terms. This overview of consumer obligations is a useful primer on the Australian Consumer Law.
Labelling And Allergens
Food labels and product information must be accurate, especially for allergens like nuts, eggs, dairy, sesame, soy and gluten. Make sure your labels, website and order forms clearly communicate allergen risks and handling procedures.
Be careful with “free-from” claims (for example, “gluten-free” or “nut-free”). You’ll need appropriate controls to back up what you say. Fines and serious liability can follow from incorrect or misleading labelling.
Employment Law And Workplace Safety
If you hire bakers, decorators, counter staff or delivery assistants, you’ll need compliant employment agreements, correct pay and entitlements under the relevant award, safe conditions, and appropriate breaks and leave. Having a clear Employment Contract for each staff member makes expectations simple and helps prevent disputes.
Be sure rostering and breaks meet industrial relations rules. If you’re unsure about entitlements like breaks, this guide to Fair Work breaks provides a helpful overview.
Privacy And Online Orders
If you collect personal information (such as names, addresses, phone numbers and emails) for orders, deliveries or newsletters, you should handle that data carefully and transparently. Many businesses publish a Privacy Policy explaining how personal information is collected, used and stored.
Note: Some smaller businesses under $3 million in annual turnover may not be legally required to comply with all aspects of the Privacy Act. However, if you handle sensitive information (like health information about allergies) or operate in specific sectors, extra obligations can apply. In practice, most modern cake shops choose to adopt a Privacy Policy and good data practices from day one to build trust and reduce risk.
Intellectual Property (Brand And Creative Assets)
Your brand name and logo are valuable. Registering a trade mark gives you the exclusive right to use that brand for your goods and services, which makes enforcement far easier if someone copies your identity. You can apply to register your trade mark for your name, logo or both.
What about recipes and cake designs? Recipes (lists of ingredients and methods) are generally not protected by copyright. Cake designs can sometimes be protected as artistic works if they’re sufficiently original and embodied in a protectable form (for example, photographs or original artwork used in marketing). The safest path is to protect your brand early and use clear customer terms that prohibit copying your imagery and content.
Website And E‑Commerce Rules
If you take online orders or deposits, publish clear terms for ordering, cancellations, lead times and delivery. Many businesses include Website Terms alongside their Privacy Policy; a set of Website Terms and Conditions can set the ground rules for using your site and placing orders.
Tax And Finance Compliance
Keep good records, remit GST if you’re registered, and pay superannuation and PAYG for employees. Because tax settings are specific to your circumstances, we recommend getting tailored tax advice in addition to your legal setup.
Essential Legal Documents For Marks Cake Shop
Solid contracts and policies help you set expectations, get paid on time and manage risk. The exact list depends on your model, but many cake shops put these in place:
- Customer Terms and Conditions: Sets out ordering rules, lead times, deposits, changes, cancellations, delivery/collection, quality issues, responsibility for safe transport after pick-up, and what happens if there’s a problem.
- Website Terms and Conditions: If you accept online orders or payments, these terms cover how customers use your website and place orders.
- Privacy Policy: Explains how you handle customer information (especially relevant for online orders and marketing lists). You can adopt a Privacy Policy even if the Privacy Act doesn’t strictly apply to you.
- Employment Contract: Sets clear expectations with staff about duties, hours, remuneration, confidentiality and termination. A tailored Employment Contract helps prevent misunderstandings.
- Supply Agreement: For key ingredients or packaging. A written Supply Agreement locks in quality, price and delivery terms and reduces the chance of last-minute supply issues.
- Non-Disclosure Agreement (NDA): Useful when discussing confidential information with collaborators or contractors (for example, marketing partners or custom packaging suppliers). Consider an NDA before sharing sensitive information.
- Shareholders or Partnership Agreement: If you have co-founders or investors, document ownership, decision-making, profit distribution and exit processes to avoid future disputes.
You may not need every document on day one, but getting the key ones in place early will save time, money and stress.
Special Scenarios: Home Kitchens, Buying A Shop Or Franchising
Running A Cake Business From Home
Many cake businesses start at home, but the same food safety and council rules usually apply. You’ll typically need food business registration, a compliant kitchen, and council approval for a home-based food business. Councils can also restrict signage, customer visits and vehicle movements, so get written confirmation before launching.
Buying An Existing Cake Shop
Buying a going concern can be a smart way to get up and running quickly. You’ll want to review the business sale agreement, transfer any required permits, check the lease terms, and confirm what equipment and IP you’re actually acquiring. A thorough review of the Business Sale Agreement and proper due diligence are essential before you commit.
Joining A Cake Franchise
Franchising can provide brand recognition and systems from day one, but you must comply with the Franchising Code of Conduct and whatever the franchise agreement requires (fees, training, marketing, approved suppliers, territory and more). Get a careful Franchise Agreement Review so you understand your rights and obligations.
Key Takeaways
- Plan your offering, premises and sales channels early – they drive your licensing, contracts and risk controls.
- Register an ABN and your business name, and choose a structure that fits your risk profile and growth plans.
- Food business registration, Food Safety Supervisor requirements and council approvals are essential before trading.
- Comply with the Australian Consumer Law, get allergen labelling right, and set fair refund and complaints processes.
- Protect your brand with trade mark registration, and use clear customer terms, employment agreements and supplier contracts to manage risk.
- If you’re operating from home, buying a shop or franchising, expect additional steps and get tailored advice before you sign anything.
If you would like a consultation on starting or running Marks Cake Shop, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








