Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Starting a company in Australia is exciting - it’s also a big decision. The structure you choose affects your personal risk, growth options, investors, reporting and tax. If you’ve come across terms like “limited company”, “Pty Ltd” and “public company”, you’re in the right place.
In this guide, we explain what a limited company is in Australia, how limited liability really works, the difference between proprietary (Pty Ltd) and public companies, how to register, and the key legal documents and obligations you’ll need to manage as you grow.
Our aim is to give you the essentials in plain English so you can make confident decisions and know when to get tailored legal help.
What Is A Limited Company In Australia?
A limited company is a separate legal entity where the liability of shareholders is limited. In practice, that means shareholders are generally only responsible up to the value of their shares (or the amount unpaid on those shares). If the company incurs debts or is sued, the company is on the hook - not you personally - in most cases.
“Limited” appears in the company name to signal this protection. The two common forms are:
- Proprietary company limited by shares (Pty Ltd) - a private company that can’t raise funds from the public and is the most common structure for startups and small-to-medium businesses.
- Public company limited by shares (Ltd) - a company that can raise funds from the public and may list on a securities exchange. This comes with significantly higher governance and reporting requirements.
There’s also a company limited by guarantee (often used by not-for-profits), which limits members’ liability to a set contribution instead of share capital. Most commercial ventures choose a company limited by shares.
Because a company is a separate legal “person”, it can enter into contracts, own property, sue and be sued in its own name. That separation is the foundation of limited liability.
Pty Ltd Vs Public Company: Which Structure Fits?
Choosing between a proprietary limited company and a public company comes down to scale, funding and compliance appetite.
Pty Ltd (Proprietary Limited Company)
- Designed for private ownership and control (maximum of 50 non-employee shareholders).
- Cannot offer shares to the public or list on a securities exchange.
- Must have at least one director who ordinarily resides in Australia. If that’s you (or a co-founder), be mindful of the director residency rules - see our overview of Australian resident director requirements.
- Lower setup and ongoing compliance costs than a public company.
- Typically the best fit for startups, family businesses and growing SMEs.
Public Company (Limited By Shares)
- Can raise capital from the public (for example, via prospectus or listing). No limit on shareholder numbers.
- Higher governance standards - more directors, company secretaries, audited financials and public disclosure obligations.
- Materially higher costs and regulatory oversight. Usually only appropriate once you have significant scale or a clear path to public fundraising.
Most founders begin with a Pty Ltd. You can restructure later (for example, by converting to a public company) if your funding strategy and growth plans warrant it.
What “Limited Liability” Does - And Doesn’t - Cover
Limited liability shields shareholders from being personally responsible for company debts. However, there are important exceptions:
- Director duties - directors can be personally liable if they breach duties (for example, allowing insolvent trading or failing to act in the company’s best interests). Understanding the business judgment rule is helpful context for how these duties operate in practice.
- Personal guarantees - if you sign a personal guarantee for a lease, loan or supplier account, you’re personally on the hook regardless of the limited liability shield. Learn how guarantees work in practice in personal guarantees in Australia.
- Unlawful conduct - fraud, misleading conduct or other unlawful acts can expose individuals to personal liability.
The takeaway: a company provides a strong baseline of protection, but careful governance and smart contracting (avoiding unnecessary personal guarantees, for example) still matter.
How To Set Up A Limited Company (Step By Step)
Getting your company structure right from the start sets you up for growth. Here’s a practical pathway to register a Pty Ltd in Australia.
Step 1: Choose A Name And Check Availability
Pick a name that’s not identical or too similar to an existing enterprise. Your company name must include “Pty Ltd” for a proprietary limited company. You can also register a separate business name for trading if you prefer a different brand to your legal name.
Step 2: Decide Your Share Structure And Roles
Plan how many shares will be issued at incorporation, to whom, and for what price. Confirm who will be directors and, if relevant, a company secretary. Think ahead: if you have (or expect) co-founders or investors, align on ownership, roles, and decision-making early.
Step 3: Prepare Your Internal Rules
You can either adopt a Company Constitution tailored to your business or rely on the “replaceable rules” in the Corporations Act. A constitution isn’t mandatory, but many founders prefer one for clarity and customisation.
If there’s more than one shareholder, a Shareholders Agreement is strongly recommended to cover ownership changes, founder exits, investor rights, deadlock resolution and how key decisions are made.
Step 4: Register The Company With ASIC
Register your company with the Australian Securities and Investments Commission (ASIC). You’ll receive an Australian Company Number (ACN). If you want help with the paperwork and setup decisions, our team can handle this through our company set-up service.
Step 5: Obtain An ABN And Relevant Registrations
Apply for an Australian Business Number (ABN). Depending on your forecast turnover and activities, you may also need to register for Goods and Services Tax (GST) or Pay As You Go (PAYG) withholding. Speak with a tax adviser or accountant about the right registrations for your situation.
Step 6: Execute Documents Correctly
When your company starts signing contracts, make sure they’re executed properly to bind the company. Understanding how to sign under the Corporations Act (for example, signing under section 127) helps avoid disputes about validity later on.
Step 7: Set Up Bank Accounts, Records And Governance
Open a company bank account and keep finances separate from your personal accounts. Set up a basic governance rhythm: board meetings or resolutions, cash flow oversight, contract approvals and record-keeping. Good habits here go a long way to reducing risk.
What Laws And Ongoing Obligations Apply?
Running a limited company comes with responsibilities. The list below isn’t exhaustive, but it covers common areas for Australian businesses.
Companies And Directors (Corporations Act)
- Comply with ASIC registration and annual review requirements.
- Maintain a registered office, keep company details up to date and pay annual ASIC fees.
- Directors must meet legal duties, including acting with care and diligence, in good faith, for a proper purpose and to prevent insolvent trading.
Tax And Registrations
- Companies pay income tax on profits. You may need to register for GST if your turnover meets the threshold, and manage PAYG for staff.
- Work with a qualified tax adviser or accountant on structuring, registrations and ongoing compliance. Sprintlaw provides legal services - we don’t provide tax advice.
Australian Consumer Law (ACL)
- If you sell goods or services, you must comply with consumer guarantees, fair marketing and refund rules under the ACL. Many disputes trace back to unclear terms or advertising - a solid terms and refund framework aligned with section 18 (misleading or deceptive conduct) obligations helps manage risk.
Employment And Workplace
- Hiring staff triggers obligations under the Fair Work system: minimum wages, awards, entitlements, record-keeping and workplace health and safety (WHS).
- Use the right contract for each role, and set expectations clearly from day one. A tailored Employment Contract reduces disputes and helps with award compliance.
Privacy And Data
- Australian privacy law primarily applies to “APP entities” (generally businesses with $3m+ annual turnover), but smaller companies can also be caught in specific cases (for example, if you provide health services, handle sensitive information, operate under certain government contracts, or opt in to be treated as an APP entity).
- Even when not strictly required, clear data practices and a visible Privacy Policy are industry best practice and build trust - especially if you collect emails, run an online store or use analytics.
Intellectual Property (IP) And Branding
- Protect your brand and creative assets early. Register your logo or name as a trade mark, and use contracts to own IP created by staff and contractors.
- You can start with an availability search and consider filing through our trade mark registration service.
Sector And Location Rules
- Depending on your industry, you may need licences or permits (for example, liquor, health, financial services, building). Councils may also have zoning or signage limits for physical premises.
- Always check both state/territory and local requirements relevant to your business model.
Essential Legal Documents For Limited Companies
Strong contracts and policies help manage risk, protect your revenue and support growth. Not every business needs every document below, but most companies will need several from this list.
- Company Constitution: Your internal rulebook for running the company. You can choose to rely on the replaceable rules instead, but a tailored Company Constitution gives clarity and control.
- Shareholders Agreement: Sets out founder and investor rights, decision-making, exits, new issues of shares and dispute processes. A robust Shareholders Agreement is critical where there is more than one owner.
- Customer Terms And Conditions: Governs how you sell goods or services, your pricing, deliverables, IP, warranties and liability limits. For online businesses, use clear website terms and conditions.
- Privacy Policy: Explains how you collect, use and store personal information. While the Privacy Act may not legally apply to every small company, having a Privacy Policy is often expected by customers and partners.
- Employment Contracts And Policies: Tailored contracts for staff or contractors, and policies covering conduct, leave, WHS and technology use. Start with a solid Employment Contract.
- Supplier/Partner Agreements: Protects your supply chain and key relationships (pricing, delivery, quality, IP, termination and liability).
- Non-Disclosure Agreement (NDA): Keeps confidential information safe when sharing with partners, investors or suppliers during negotiations.
- IP Assignment And Licence Terms: Ensures your business owns what it pays for (creative, code, designs) and controls how others can use your IP.
- Director/Executive Service Agreements: Clarifies duties, remuneration, post-employment restraints and confidentiality at the leadership level.
Well-drafted documents reduce misunderstandings, speed up deals and make your business more “investor ready”. It’s best to get them tailored to your model rather than relying on generic templates.
Practical Tips To Keep Your Company Compliant
- Separate finances: Use a company bank account for all business income and expenses.
- Record decisions: Keep board minutes or written resolutions for key decisions (share issues, major contracts, loans).
- Watch personal guarantees: Try to avoid or limit guarantees; consider caps and expiry dates where they’re unavoidable.
- Update ASIC promptly: Director changes, share issues, addresses and other details must be kept current.
- Review contracts annually: As your offering or team changes, refresh your terms so they stay accurate and enforceable.
Do You Need To Register As A Company?
You don’t have to register a company to operate a business in Australia - many people start as sole traders or partnerships. However, a company structure is often chosen for limited liability, credibility with clients and investors, and the ability to bring in co-founders or raise capital through shares.
If you’re testing an idea with minimal risk, a sole trader can be fine. If you’re hiring, signing leases, selling at scale or planning to bring on investors, a company is usually worth the extra compliance.
Costs And Timelines
ASIC charges a fee to register a company and an annual review fee to keep it current. You’ll also have costs for domain names, accounting software, insurance and legal documents. Registration can be completed quickly once your structure, officers and share details are settled - often within a day or two.
Key Takeaways
- A limited company is a separate legal entity that protects shareholders with limited liability - a major reason many founders choose a Pty Ltd structure in Australia.
- Pty Ltd companies suit most private ventures, while public companies carry heavy governance obligations and are generally for large-scale capital raising.
- Limited liability isn’t absolute. Director duties, insolvent trading and personal guarantees can create personal exposure, so governance and contracting still matter.
- Set up well: pick a name, plan your share structure, choose a constitution or replaceable rules, register with ASIC, obtain an ABN and put clear contracts in place.
- Stay compliant with company law, the Australian Consumer Law, employment obligations, privacy requirements and tax registrations appropriate to your business.
- Core documents usually include a Company Constitution, Shareholders Agreement, customer terms, Privacy Policy, Employment Contracts and supplier agreements.
- Sprintlaw provides legal support for setup and compliance; for tax-specific questions and registrations, speak with your accountant or a tax adviser.
If you’d like a consultation on setting up a limited company in Australia, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.






