Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Is A Real Estate Licence In WA And Who Needs One?
Step-By-Step: Setting Up A Compliant Real Estate Agency In WA
- 1) Finalise Your Business Structure
- 2) Secure Your Licence (And Triennial Certificate)
- 3) Open Your Trust Account
- 4) Put Your Core Contracts And Policies In Place
- 5) Build A Consumer-Law-Compliant Marketing System
- 6) Set Up Supervision, Training And CPD Tracking
- 7) Implement A Complaints And Risk Framework
- What Legal Documents Will A WA Real Estate Agency Need?
- Common Mistakes That Put WA Agencies At Risk (And How To Avoid Them)
- Key Takeaways
Thinking about opening a real estate agency in Western Australia or stepping up into a licensed agent role? It’s an exciting move, but in WA you’ll need to meet specific licensing and ongoing compliance obligations before you can legally trade.
Getting your real estate licence isn’t just a one-off application. There are education and probity requirements up front, then ongoing duties around trust money, audits, supervision, consumer protection and continuing professional development (CPD).
In this guide, we’ll walk through who needs a real estate licence in WA, what the regulator expects, the step-by-step licensing process, and the key compliance requirements to stay on the right side of the law. We’ll also flag the core legal documents your agency should have in place from day one.
What Is A Real Estate Licence In WA And Who Needs One?
In WA, the real estate industry is tightly regulated to protect the public. Generally, there are two tiers of authorisation:
- Registered Sales Representative: An individual who lists and sells or manages property, but must work under the authority and supervision of a licensed agent.
- Licensed Real Estate and Business Agent: The person (or company) legally responsible for the agency’s conduct, trust accounts and supervision of representatives. A licence usually needs to be accompanied by a current “triennial certificate” to trade.
If you plan to run your own agency, open trust accounts, or supervise others, you’ll typically need a real estate and business agent licence (not just registration as a sales rep).
If you’re operating through a company, the company will need the licence, and you’ll need to appoint an individual in bona fide control (the person responsible for the agency’s day-to-day conduct and compliance). That person must also meet experience and probity requirements.
Because real estate agency work is built on an agent-principal relationship (you act for owners and landlords), it’s vital to understand the duties that flow from that arrangement, including authority to act, disclosure and acting in your client’s best interests. For an overview of how this relationship works legally, see our guide on the agency-principal relationship in real estate.
How Do You Get A Real Estate Licence In WA?
The exact steps can vary depending on your role and background, but most WA licence applicants can expect to work through the following:
1) Confirm Eligibility And Qualifications
Licensing requires you to be “fit and proper” and to have the prescribed competencies. This usually means completing relevant real estate units (for example, the CPP training package competencies) that align with the licence or registration level you’re seeking.
If you’re applying as an agent, there are higher experience and education thresholds than for a sales representative. Be ready to demonstrate your practical industry experience, supervisory capacity and understanding of trust accounting.
2) Gather Supporting Documents
Applicants typically need to provide identification, a national police check, evidence of qualifications and any experience statements. If you’re applying as a company, you’ll also supply company details and name the person in bona fide control.
You may be asked to declare financial capacity and whether you’ve been bankrupt or subject to disciplinary action. The regulator’s goal is to ensure you can be trusted with client funds and conduct.
3) Lodge Your Application And Pay The Fees
Submit your application with the required forms and fees. If successful, you’ll receive your licence (for an individual or company) and a triennial certificate that allows you to carry on business as an agent during that period.
Sales representatives are registered rather than licensed, and must be attached to a licensed agent. If you change employers, you will generally need to update your registration details accordingly.
4) Before You Trade: Set Up Your Business Structure, Contracts And Trust Accounts
Once licensed, you’ll still need to structure your business and set up the core legal and operational elements. If you plan to incorporate (common for risk management and growth), consider a formal company set up and, if there are co-founders, a Shareholders Agreement to lock in ownership and decision-making rules.
You’ll also need to establish compliant trust accounts before receiving any client money (sales deposits, rent, bonds). More on trust account obligations below.
What Ongoing Compliance Do WA Real Estate Agencies Need To Meet?
Licensing is just the start. As an agent in WA, your core obligations typically include:
Trust Account Set-Up, Record-Keeping And Audits
If you handle deposits, rent or other client money, you’ll need to open and maintain a designated trust account. Strict rules apply to how money is received, receipted, reconciled and disbursed.
Expect annual trust account audits by an approved auditor and be prepared to lodge audit reports by the regulator’s deadline. Keep detailed ledgers and reconcile balances regularly. Trust money must never be mixed with your general trading funds.
Supervision And Bona Fide Control
Licensed agents are responsible for supervising registered sales reps, ensuring they’re properly trained, and putting in place systems to prevent non-compliant conduct. The person in bona fide control should be actively involved in day-to-day oversight, not just named on paper.
Continuing Professional Development (CPD)
WA agents and reps are usually required to complete CPD each year (both mandatory and elective components). Keep completion records and certificates on file-these will be important if the regulator audits your compliance.
Consumer Protection And Advertising Laws
Real estate advertising is subject to the Australian Consumer Law (ACL). You must not make false or misleading statements in listings, marketing or negotiations. This covers price representations, property attributes, planning or zoning claims, rental return predictions and “offers from” price tactics.
A good foundation is to understand your obligations under section 18 of the ACL (misleading or deceptive conduct) and how advertised price laws apply to your campaigns. Train your team and implement pre-publication checks so claims are accurate, current and supported by evidence.
Client Engagements And Authority To Act
Before you perform services for a seller or landlord, you should have a clear written authority to act that sets out your scope, fees, commission and key disclosures. This helps avoid disputes and ensures the client understands what you’ll do on their behalf. If you need a formal template, we can prepare an Real Estate Agent Agreement tailored to your agency.
Where you use standalone consents or letters for particular tasks (for example, arranging photography or accessing the property), an Authority To Act form can standardise your process and ensure proper permissions are in place.
Privacy And Marketing Compliance
Most agencies collect personal information from vendors, buyers and tenants (IDs, contact details, offers, employment information, references). If you collect personal information, you’ll need a clear and accessible Privacy Policy explaining how you handle data, plus processes for secure storage, access and deletion.
If you send newsletters or prospecting emails, ensure your database practices and unsubscribe tools align with Australian email marketing rules. Our guide to email marketing laws outlines the essentials.
Employment And Workplace Obligations
Hiring sales reps, property managers or admin staff triggers Fair Work obligations. Put appropriate contracts and policies in place from day one. At a minimum, issue a compliant Employment Contract and provide clear performance, commission and expense reimbursement terms where applicable.
Agencies should also consider policies for bullying and harassment, use of vehicles and devices, and complaint handling-especially important for field-based teams who interact with the public.
Step-By-Step: Setting Up A Compliant Real Estate Agency In WA
If your plan is to operate your own agency (rather than working as a sales rep for an existing business), this step-by-step checklist will help you launch with confidence.
1) Finalise Your Business Structure
Decide whether you’ll trade as a sole trader, partnership or company. Many agencies opt for a company for limited liability and growth. If you choose a company, organise your company set up, appoint directors, and consider a constitution, shareholders agreement and any vesting or option arrangements if you’re bringing in key staff.
2) Secure Your Licence (And Triennial Certificate)
Complete the education units, assemble your supporting documents and lodge your application. If the company will hold the licence, ensure an eligible individual is named as the person in bona fide control.
3) Open Your Trust Account
Before receiving client money, open a designated trust account and set up your accounting and reconciliation processes. Document who can authorise withdrawals, how you’ll handle receipting and how you’ll respond to audit queries.
4) Put Your Core Contracts And Policies In Place
- Use a tailored Real Estate Agent Agreement for vendor and landlord engagements.
- Publish a Privacy Policy and make it accessible across your web forms and email footers.
- Add Website Terms of Use to your site to set the ground rules for enquiries, valuations and portal use.
- Issue Employment Contracts for all staff and set clear commission structures and reporting lines.
5) Build A Consumer-Law-Compliant Marketing System
Set internal rules for price quoting, rental return statements, “under offer” tags and off-market claims. Make someone responsible for legal checks on promotional materials against the ACL. Provide your team with quick reference guides on prohibited phrases and claims, backed by the principles in section 18 and the rules around advertised price laws.
6) Set Up Supervision, Training And CPD Tracking
Formalise supervision arrangements, line management and escalation pathways. Establish a training calendar that includes onboarding, trust account handling, consumer law, privacy and annual CPD requirements. Keep training records and CPD certificates together for audit readiness.
7) Implement A Complaints And Risk Framework
Have a simple, published complaints process with timeframes, escalation steps and record-keeping. This isn’t just good practice-it helps you identify systemic issues before they turn into compliance breaches.
What Legal Documents Will A WA Real Estate Agency Need?
While every agency is different, most will rely on a core set of contracts and policies to manage risk and set clear expectations:
- Real Estate Agent Agreement: Your master engagement terms with vendors and landlords, including scope, commissions, marketing fees, authority to act and termination. We can prepare a Real Estate Agent Agreement that suits your service mix (sales, property management or both).
- Authority To Act Form: A streamlined, signed authority (or set of authorities) for specific tasks-useful for access, photography and marketing activities. See our Authority To Act form service.
- Privacy Policy: Explains how you collect, use and store personal information from vendors, buyers and tenants. A compliant, plain-English Privacy Policy builds trust and reduces risk.
- Website Terms of Use: Covers website disclaimers, IP ownership, permitted use, enquiry forms and liability limits. Our Website Terms of Use can be tailored to your site and lead-capture tools.
- Employment Contracts: Sets out job role, classification, hours, commission structure, restraint clauses, confidentiality and termination. Use a compliant Employment Contract for each role (sales, property management and admin may differ).
- Policies And Procedures: Internal rules for trust account handling, advertising approvals, conflicts of interest, record-keeping and complaint management. These don’t have to be long-but they should be clear and consistently followed.
- Supplier And Contractor Agreements: If you engage photographers, stagers, trades or marketing agencies, use clear scopes, timelines, IP ownership and payment terms to avoid disputes.
You may not need every document on day one, but having the right core set in place will reduce disputes, keep your team aligned and demonstrate compliance if the regulator ever knocks.
Common Mistakes That Put WA Agencies At Risk (And How To Avoid Them)
Even well-run offices can stumble on the basics. Here are pitfalls we see often-and simple ways to avoid them.
- Loose Engagement Terms: Relying on email chains instead of a formal engagement can cause fee disputes. Use a robust Real Estate Agent Agreement and keep it consistent across your team.
- Trust Account Slippage: Delayed receipting or incomplete reconciliations invite audit issues. Assign specific people to trust duties, separate authorities, and diarise reconciliations and audit lodgements.
- Misleading Advertising: Optimistic phrasing can drift into misleading claims. Train staff on ACL basics and build a final “legal check” into your listing workflow against section 18 and advertised price laws.
- Privacy Gaps: Collecting IDs, offers and tenancy details without clear notices or secure storage is risky. Publish your Privacy Policy, restrict access internally and set retention schedules.
- Unclear Commission And Reimbursement Rules: Commission, fuel and marketing advances cause friction if terms aren’t spelled out. Lock them into your Employment Contracts and handbook to prevent misunderstandings.
Key Takeaways
- In WA, sales representatives must be registered and work under a licensed agent; to run an agency you’ll need a real estate and business agent licence (plus a current triennial certificate).
- Expect up-front education and probity checks, and ongoing duties around trust accounts, audits, supervision, CPD, privacy and consumer law compliance.
- Build a strong legal foundation with a suitable business structure, core agency agreements, privacy and website terms, and clear employment contracts and policies.
- Real estate marketing must comply with the Australian Consumer Law-avoid misleading statements and ensure advertised prices and claims are accurate and supported.
- Systems and training are as important as documents: set procedures for trust money, advertising approvals, complaints and CPD tracking to stay audit-ready.
- Getting tailored legal documents and advice early will reduce disputes, protect your licence and help your WA agency grow with confidence.
If you’d like a consultation on setting up a compliant real estate agency in WA or getting your key documents in place, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








