Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Australia’s craft spirits industry is booming. From small-batch gin and botanical vodka to whisky and rum, more founders are turning their passion for distilling into a viable business.
But because spirits are regulated closely at federal, state and local levels, launching a distillery isn’t like starting a typical startup. There are strict licensing rules, safety obligations and ongoing compliance tasks you’ll need to manage from day one.
This guide walks you through the key legal steps to start a distillery in Australia - from choosing a structure and securing the right licences, to the contracts and policies that protect your business as you grow.
What Does It Mean To Set Up A Distillery In Australia?
A distillery is a business that manufactures distilled spirits (for example, gin, whisky, vodka or rum). Distillation involves specialised equipment and high-strength alcohol, which is why the law treats spirits very differently to home brewing beer or making wine for personal use.
In short, it’s legal to manufacture spirits in Australia for business purposes - but only if you hold the correct federal licence and meet strict compliance requirements. Making spirits without the appropriate licence is illegal, regardless of scale.
This distinction matters. If you’re producing spirits for sale (or even offering samples to the public), you’ll need to be licensed and compliant at multiple levels before you begin commercial production.
How Do You Start A Distillery?
Every distillery is different, but most successful projects follow a clear setup path that blends sound planning with strict compliance. Here’s a practical roadmap you can adapt to your model.
1) Map Your Business Model And Plan
- Products: Which spirits will you make first, and what’s your point of difference?
- Sales channels: Will you focus on wholesale, a cellar door, direct-to-consumer online, or a mix?
- Supply chain: Confirm sources for botanicals, grain, bottles, closures, labels and logistics.
- Premises: Check zoning, access, fire safety and layout for production and potential tastings.
- Numbers: Equipment costs, licensing fees, fit-out, working capital and insurance.
Documenting these details sets your direction and helps when engaging with regulators, councils, landlords and investors.
2) Choose Your Structure And Register
You can operate as a sole trader, partnership or company. Many founders choose a company for limited liability and investment-readiness, but it’s not mandatory. Consider your risk profile, growth plans and governance preferences.
- Sole trader: Simple and low cost, but no separation between personal and business liability.
- Partnership: Straightforward for two or more founders, but partners are generally jointly liable.
- Company: A separate legal entity that offers limited liability and a more professional structure for scaling and investors. If this suits your goals, consider a streamlined company set up.
Register for an ABN, your business name (if applicable), and obtain any other registrations needed for your operations. If you’re unsure which structure fits, get tailored advice before you commit.
3) Secure A Suitable Premises
Your site must be appropriately zoned and configured for distilling. Expect to address development approval, building compliance, fire systems, hazardous goods storage and access. Engage with your local council early - it can save time later.
4) Apply For Licences And Key Approvals
At a minimum, you’ll need a federal licence to manufacture spirits. You may also need a state or territory liquor licence (if selling to the public) and council permits for your intended use. More on licences below.
5) Put Your Legal Documents In Place
Before you sign suppliers, hire staff or sell your first bottle, make sure your core contracts and policies are ready. This includes agreements with suppliers and distributors, customer terms for tastings or tours, and internal employment documents. We outline the essentials later in this guide.
6) Launch, Then Maintain Compliance
Once licensed and operational, ongoing compliance becomes part of your routine: maintain accurate production records, keep your licences current, meet health and safety duties, comply with consumer and labelling rules, and stay on top of excise obligations.
Which Licences, Permits And Approvals Do You Need?
Licensing is the heart of distillery compliance in Australia. You cannot legally manufacture spirits for sale without the correct approvals. Expect to engage with federal authorities, your state or territory liquor regulator, and your local council.
Federal Excise Manufacturer Licence
Manufacturing spirits for commercial purposes requires a licence issued by the Australian Taxation Office (ATO) under the Excise framework. The application is detailed and typically involves checks on your premises, security arrangements, production methods and key people.
- You cannot begin commercial distilling until the licence is granted.
- Once operating, you’ll need to maintain production records and account for excisable alcohol.
- Excise returns and payment timing are set by the ATO (for example, periodic reporting may apply). Security or a guarantee may be required depending on your risk profile and operations.
Important: excise is a form of taxation. For tax-specific questions (including excise calculations, GST and related obligations), speak with a qualified tax adviser or the ATO. Our team focuses on the legal and regulatory side of setting up your business.
State Or Territory Liquor Licence
If you plan to sell to the public (cellar door tastings, on-premise sales, events) or supply wholesale to bars and retailers, you’ll generally need a liquor licence appropriate to your model. Licence categories, conditions and application processes vary by state and territory, so check the rules that apply where your premises are located.
Local Council Approvals
- Zoning and use: Confirm distilling is a permitted use at your site.
- Development/building approvals: You may need approvals for fit-out, fire services and hazardous storage.
- Public-facing activities: If you’ll host tastings, events or a bar, additional permissions may apply.
Work Health And Safety (WHS)
Distilling involves flammable liquids, pressurised equipment and hazardous processes, so WHS is a core obligation. Typical controls include fire detection and suppression, ventilation, safe storage and handling of ethanol, spill management and staff training. Keep risk assessments and safety procedures current and accessible.
Labelling And Packaging
Retail bottles must meet Australian requirements for information such as alcohol by volume, standard drinks and any relevant allergens or warnings. Product claims, marketing and packaging should also comply with general consumer protection rules. Build label compliance checks into your launch timeline to avoid costly reprints or product holds.
Environmental And Waste Management
Depending on location and scale, approvals may be required for wastewater, trade waste, emissions or noise. Work with your council and utility providers early to ensure your systems meet local requirements.
What Laws Apply When You’re Up And Running?
After you open, day-to-day compliance becomes part of your operations. These are the key legal areas to stay across.
Business And Corporate Compliance
If you operate through a company, maintain your corporate records, keep ASIC details up to date and manage director obligations. Good governance supports funding, partnerships and retail relationships as you grow.
Consumer Law
Spirits are consumer products, so the Australian Consumer Law (ACL) applies to your advertising, product safety, pricing and customer guarantees. Make sure your refunds, promotions and packaging are compliant. If you need tailored guidance, speak with an consumer law specialist about your specific campaigns and terms.
Employment And Workplace Policies
Hiring cellar door staff, brand ambassadors or production team members brings Fair Work obligations. Use clear employment contracts, pay the correct entitlements, keep rosters and timesheets, and maintain up-to-date workplace policies. WHS duties continue to apply across all roles.
Privacy And Marketing
If you collect customer details (for example, via your website, Wi‑Fi signups or mailing lists), consider your obligations under the Privacy Act. The Act applies to “APP entities” (generally those with annual turnover over $3 million, plus specific categories of smaller businesses depending on their activities). Even if you’re not legally required, many distilleries adopt a clear Privacy Policy and good data practices as part of building customer trust and meeting partner or platform requirements.
If you sell online, publish fair and transparent website terms and conditions that set out ordering, delivery, age verification and returns processes.
Intellectual Property (IP)
Your brand is one of your most valuable assets. Protect your name and logo with a trade mark application, and monitor for lookalike brands. If you’re ready to lock in your rights, you can register your trade mark before a major product launch or national distribution.
Taxes And Excise (Important Note)
Be aware of your tax obligations (for example, GST registration if you meet the threshold) and how the excise system applies to your operations. The timing and method for excise returns depend on your permissions and licence conditions. Because excise and GST are tax matters, confirm processes with a qualified tax adviser or directly with the ATO.
What Legal Documents Should You Prepare?
Well-drafted contracts reduce risk, set clear expectations and help you trade with confidence. The exact documents you need will depend on your model, but many distilleries put these in place before launch.
- Supply Agreement: Terms with your key suppliers (for example, botanicals, grain, bottles, packaging) covering quality, delivery, pricing, liability and continuity. A tailored Supply Agreement helps keep production on track.
- Distribution Agreement: If you work with wholesalers or sales agents, a clear Distribution Agreement should set territory, pricing, exclusivity, brand standards and termination rights.
- Customer Terms (Cellar Door/Tours): Rules for tastings, tours and events - bookings, cancellations, responsible service, age verification and risk allocation.
- Online Terms: For e‑commerce, publish Website Terms and Conditions that deal with ordering, shipping, returns and age checks.
- Employment Contracts & Policies: Written agreements and handbooks for your team, including role descriptions, confidentiality, IP ownership and safety obligations. Start with a robust Employment Contract for each role.
- Shareholders Agreement: If you have co‑founders or investors, a Shareholders Agreement sets out ownership, decision‑making, vesting, exits and dispute resolution.
- Privacy Policy: If you’re an APP entity or choose to publish one as best practice, a clear Privacy Policy explains what you collect, why and how you manage personal information.
You may also need NDAs when collaborating on product development, brand licensing clauses for partnerships, or bespoke contract terms for export deals. The key is to tailor documents to your risk profile and the way you trade - generic templates rarely cover the realities of alcohol production and sales.
Key Takeaways
- Starting a distillery in Australia is achievable, but you’ll need the right federal licence, local approvals and strong compliance systems from day one.
- Plan first, then choose a structure, secure a compliant premises, and apply for your core licences before purchasing equipment or producing alcohol.
- Excise, GST and other taxes require careful management - confirm your obligations with a qualified tax adviser or the ATO; our team can help with the legal setup and licensing.
- Ongoing compliance spans consumer law, WHS, labelling, records and (if applicable) liquor licensing conditions - build these into everyday operations.
- Protect your brand and trade with confidence using solid contracts: supplier and distributor terms, customer and website terms, employment documents and, where relevant, a Shareholders Agreement.
- Registering your brand as a trade mark and publishing clear online terms can prevent disputes and protect your reputation as you scale.
If you’d like a consultation on starting your distillery business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.







