Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
What Should Shopify Terms And Conditions Include For Australian Stores?
- 1) Orders, Pricing And Payment
- 2) Shipping, Delivery And Click & Collect
- 3) Returns, Refunds And Exchanges (Written The Right Way)
- 4) Faulty Products, Warranties And ACL Disclosures
- 5) Pre-Orders, Backorders And Made-To-Order Items
- 6) Digital Products, Memberships And Subscriptions
- 7) Limitation Of Liability (Done Properly)
- 8) Intellectual Property And Use Of Website Content
- What Other Legal Documents Might An Online Store Need?
- Key Takeaways
If you’re running (or launching) an online store, your website can feel like it’s doing a hundred jobs at once: showcasing your products, taking payments, collecting customer data, sending confirmation emails, handling returns, and even resolving disputes.
But there’s one document that quietly helps hold the whole setup together: your Shopify terms and conditions (often called website terms, store terms, or terms of sale).
In Australia, having clear Terms and Conditions isn’t just a “nice to have”. It’s one of the most practical ways to set expectations with customers, reduce chargebacks and refund disputes, and protect your business when something goes wrong.
In this guide, we’ll walk you through what Shopify Terms and Conditions should cover for an Australian small business, what rules you need to be careful with (especially under Australian Consumer Law), and how to set your online store up with contracts that actually match how you trade.
What Are Shopify Terms And Conditions (And Why Do They Matter)?
Your Shopify Terms and Conditions are the rules customers agree to when they buy from you and use your website. They usually cover things like payment, delivery, refunds, liability, customer behaviour, and how disputes will be handled.
Even if you’re using a standard theme and common apps, your store is still your business. The way you operate (shipping timeframes, pre-orders, custom products, subscription billing, digital downloads, international customers) needs to be reflected in your terms.
Why Your Online Store Needs Strong Terms (Even If You’re Small)
When you’re early-stage, it’s easy to focus on marketing, product, and fulfilment. But Terms and Conditions help you in day-to-day operations by:
- Reducing confusion at checkout (for example, when dispatch times vary or items are made-to-order)
- Supporting you in refund disputes by showing what you disclosed to the customer
- Setting boundaries around misuse of your website and content
- Managing risk if a customer claims loss or damage
- Clarifying ownership of your IP (brand assets, product images, written content)
Put simply: your terms are part of your risk management toolkit, just like good customer service and reliable logistics.
Are Shopify Terms And Conditions Legally Required In Australia?
There isn’t a single Australian law that says “every online store must have Terms and Conditions”. However, in practice, most businesses should have them because you’re entering into contracts with customers every day.
Also, you may have other legal obligations that do require specific disclosures and policies (for example, privacy and consumer law obligations). Strong Terms and Conditions help you communicate these clearly and consistently.
What Should Shopify Terms And Conditions Include For Australian Stores?
There’s no one-size-fits-all document. But there are core clauses that most Australian eCommerce businesses should consider including in their Shopify terms and conditions.
Below are the areas we commonly see causing issues when they’re missing (or not aligned with how the store actually operates).
1) Orders, Pricing And Payment
Your terms should explain:
- How orders are placed and when a sale is accepted
- Accepted payment methods
- How pricing is displayed (including whether prices are GST-inclusive where applicable, and any relevant currency or tax information)
- What happens if a pricing error occurs
- Whether you can cancel an order (and when)
This is especially useful if you run promotions, bundle offers, preorder campaigns, or limited drops where stock levels change quickly.
2) Shipping, Delivery And Click & Collect
Shipping is one of the biggest causes of online disputes, so your terms should be very clear about:
- Dispatch timeframes vs delivery timeframes
- Delivery fees and how they’re calculated
- International shipping (including potential customs duties)
- Tracking and responsibility for incorrect addresses
- Lost parcels and what your process is
If you offer click & collect or local delivery, spell out collection windows, ID requirements, and what happens if customers don’t collect.
3) Returns, Refunds And Exchanges (Written The Right Way)
This section needs extra care in Australia because you can’t contract out of Australian Consumer Law (ACL). That means you can’t write terms that remove consumer rights, even if a customer “agrees” at checkout.
Your Terms and Conditions can still set out:
- Your process for change-of-mind returns (if you offer them)
- Return windows and condition requirements (for example, unused, with tags attached)
- How exchanges are handled (including stock availability)
- How refunds are issued (for example, original payment method)
- Who pays return shipping for change-of-mind returns (if applicable)
However, you need to ensure your policy doesn’t mislead customers about their ACL rights. This is where many generic templates go wrong.
4) Faulty Products, Warranties And ACL Disclosures
If you sell goods in Australia, you need to comply with consumer guarantees under the ACL.
Practically, your terms should not suggest that:
- Remedies for faulty goods are limited to store credit only
- Customers automatically lose rights after a set number of days if a product is faulty
- Customers must always pay to return faulty items (who pays can depend on the circumstances)
- Products have “no warranty” (consumer guarantees still apply)
It’s fine to explain your process and timeframes, but the wording needs to be accurate. Overly strict or absolute statements can create risk.
5) Pre-Orders, Backorders And Made-To-Order Items
If you take payment before stock is available, or you manufacture items to order, your terms should clearly cover:
- Estimated timelines (and that they are estimates)
- Possible delays (and how you’ll notify customers)
- Cancellation rights (yours and the customer’s)
- How refunds work if you can’t supply the item
This is a common area where small businesses run into chargebacks, because customers expected immediate delivery.
6) Digital Products, Memberships And Subscriptions
If you sell digital downloads, online courses, membership access, or subscription boxes, your terms should address:
- When access is granted
- Whether there are any “cooling off” arrangements you offer (if any)
- How renewals and cancellations work
- What happens if the platform has downtime
- Restrictions on sharing or re-selling access
Subscriptions in particular require clear billing and cancellation terms so customers aren’t surprised by recurring charges.
7) Limitation Of Liability (Done Properly)
Limitation of liability clauses can help manage risk, but they need to be drafted carefully. In many cases, you can’t exclude certain guarantees for consumers, and broad “we’re not responsible for anything” clauses can be risky (and may also undermine customer trust).
A better approach is to limit your liability to the extent permitted by law, and to tailor risk clauses to your specific products and supply chain.
8) Intellectual Property And Use Of Website Content
Your Shopify site likely contains valuable intellectual property: product images, copywriting, branding, packaging designs, and sometimes even original product designs.
Your terms can state that:
- You own (or licence) the content on the website
- Customers can browse and purchase, but not copy or republish your content
- Misuse of the website may result in access being restricted
If you’re still building your brand, it may also be worth thinking about trade mark protection early (especially if you’re investing in marketing and packaging).
Australian Consumer Law: The Biggest “Watch Out” For Shopify Store Terms
Australian Consumer Law is often the biggest legal issue for online stores, simply because it affects your refunds, returns, advertising, product descriptions, and how you handle customer complaints.
If your Shopify terms and conditions don’t align with ACL requirements, you can run into problems even if you thought your terms were “standard”.
Common ACL Mistakes We See In Online Store Terms
- “No refunds” blanket statements (this can be misleading for faulty products)
- Confusing change-of-mind returns with faulty product rights
- Setting strict time limits that imply consumers lose rights after 7/14/30 days
- Misleading warranty statements (for example, “2-year warranty only” when consumer guarantees may apply beyond that depending on the product)
- Not disclosing key product information (leading to misleading or deceptive conduct risks)
Even if you’re doing your best, small wording choices can make a big difference. If you’re unsure, it’s worth getting the terms checked before you scale your ad spend or start selling high volumes.
How Your Refund Policy And Terms Should Work Together
Many stores have a separate “Refund Policy” page plus Terms and Conditions. That’s fine, but the two documents need to be consistent.
If your refund policy says one thing and your Terms say another, you can confuse customers (and complicate disputes). A consistent approach across your website, checkout, and customer service scripts makes your business look more professional and reduces complaints.
Don’t Forget Your Privacy And Website Legal Basics
Your Shopify Terms and Conditions are only one part of your online legal setup. Most eCommerce stores also collect personal information (names, addresses, emails, phone numbers, IP addresses, and sometimes marketing preferences), which means privacy compliance matters.
Privacy Policy (Especially If You Use Email Marketing)
If you collect personal information, you should have a Privacy Policy that explains what you collect, why you collect it, who you share it with (for example, payment providers, delivery partners, marketing tools), and how customers can contact you about their data.
This becomes even more important if you run targeted advertising, email campaigns, or loyalty programs.
Website Terms Vs Terms Of Sale: What’s The Difference?
Some businesses combine everything into one document, while others separate:
- Website Terms of Use: rules for browsing and using the site (content, IP, prohibited conduct)
- Terms of Sale: what applies when a customer buys (payment, delivery, returns, liability)
Either approach can work. The key is clarity and consistency, and making sure the terms actually reflect how your store operates.
If you offer online services as well as products (for example, consultations, bookings, or digital memberships), you may also need broader Business Terms that cover those service elements.
How To Set Up Shopify Terms And Conditions In A Practical Way
Legal documents work best when they’re built around your real processes. Before you draft or update your Shopify terms and conditions, it helps to map out what you actually do day-to-day.
Step 1: Write Down How Your Store Operates
Start with a simple checklist:
- Where do you ship from, and where do you ship to?
- What are your typical dispatch times?
- Do you use third-party fulfilment?
- Do you offer change-of-mind returns? If yes, on what conditions?
- Do you sell custom items, made-to-order items, or preorders?
- Do you sell internationally?
- Do you run subscriptions or recurring billing?
This “operations snapshot” makes it much easier to draft terms that match reality.
Step 2: Align Your Terms With What’s Displayed On The Site
Where do customers see key information?
- Product pages
- Cart and checkout pages
- Shipping policy page
- Returns policy page
- Order confirmation emails
Your terms should support what’s disclosed elsewhere on your site, not contradict it.
Step 3: Make Sure Customers Can Actually Access The Terms
From a practical (and dispute) perspective, your terms should be easy to find. Most stores link them in the footer and at checkout.
If your store runs wholesale accounts, B2B pricing, or trade-only access, you may also need a separate set of terms for that relationship (because B2B deals often work differently to consumer sales).
Step 4: Review Anything That’s “Non-Standard”
Any time your store does something outside the usual “buy product, ship in 2–5 days” model, your terms need to cover it clearly.
For example:
- High-value goods (risk around delivery and returns)
- Perishables or hygiene-sensitive items
- Customised products (what “final sale” really means under ACL)
- Digital content (access, usage limits, no sharing)
- Limited release drops (stock issues and cancellations)
This is also a good time to review your broader contract setup. If you work with manufacturers, photographers, developers, or marketing contractors, it can be worth putting proper agreements in place to avoid disputes later. Even a Non-Disclosure Agreement can help protect confidential product plans or supplier arrangements when you’re negotiating.
What Other Legal Documents Might An Online Store Need?
Depending on how your Shopify store is set up, Terms and Conditions might be just one part of your legal foundation.
Here are other documents that often come up for Australian small businesses running online stores:
- Privacy Policy: explains how you collect, use, store and disclose personal information.
- Shipping Policy: sets expectations around dispatch, delivery timeframes and delivery issues (often referenced in your terms).
- Returns Policy: outlines change-of-mind returns and your process (while staying compliant with ACL).
- Supplier or manufacturing agreements: if you’re producing goods, you’ll want clear terms about quality, lead times, defects, and IP ownership.
- Employment Contract: if you hire staff to help with fulfilment, customer support, marketing, or operations.
- Shareholders Agreement: if you’re running the business with a co-founder or bringing in investors.
- Company Constitution: if you operate through a company, this sets the rules for how the company is governed.
Not every store will need all of these from day one, but most growing businesses will need several of them as they scale.
Key Takeaways
- Your Shopify terms and conditions set the rules for buying from your store and using your website, and they’re a practical way to reduce disputes as you grow.
- Good Terms and Conditions should cover orders and payment, shipping and delivery, returns and refunds, faulty products, preorders, digital products/subscriptions, liability, and intellectual property.
- Australian Consumer Law (ACL) is a major compliance issue for online stores, and your terms can’t take away consumer rights or use misleading “no refunds” style wording.
- A Privacy Policy is usually essential for Shopify stores because you’re collecting customer personal information, especially if you use email marketing or targeted ads.
- The best store terms reflect your real operations (dispatch times, suppliers, preorder processes) and stay consistent with what’s displayed across your website and checkout.
- As your business grows, you may also need additional legal documents like supplier agreements, employment contracts, and founder documents to protect your position.
If you’d like help putting Shopify Terms and Conditions in place (or updating your current terms so they’re compliant and fit your actual business), you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








