Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re building a business in Australia, your people, relationships and know-how can become your biggest competitive advantage. But they can also become your biggest risk if a key employee, contractor or co-founder leaves and immediately starts competing - especially if they take client relationships, confidential information, or hard-won market insights with them.
That’s where non-competes come in. A non-compete can be a useful tool, but in Australia it’s not as simple as “sign here and you can’t compete”. Non-competes are closely scrutinised by courts, and the way you draft and use them matters.
This guide breaks down what a non compete clause is (from a business owner’s perspective), how non-competes work in Australia, when they can help, and how to put something in place that protects your business without creating unnecessary friction during hiring or fundraising.
What Is a Non-Compete (And What Does It Actually Do)?
So, what is a non compete? In practical terms, a non-compete is a contractual promise that restricts a person from competing with your business for a period of time, usually after the relationship ends.
You’ll often see it described as a noncompete clause (a clause inside a broader agreement) or a non competition agreement (a standalone document). In Australia, non-competes are commonly treated as a type of restraint of trade clause.
Where Non-Competes Usually Appear
- Employment agreements (for employees with access to sensitive information, client relationships, or strategic plans)
- Contractor agreements (for consultants, developers, marketers, sales contractors)
- Founder / co-founder arrangements (particularly where one founder could leave early and compete)
- Business sale agreements (to stop a seller from setting up a competing business immediately after selling to you)
Many businesses include a non-compete as part of an Employment Contract, alongside confidentiality and IP clauses, so expectations are clear from day one.
What A Non-Compete Typically Restricts
A well-drafted non-compete clause will be specific about what is restricted. Common restrictions include:
- Activities: working for a competitor, starting a competing business, providing competing services
- Geography: Australia-wide, a state/territory, or a defined radius around your business
- Time: a number of months (sometimes longer depending on the role and industry)
- Type of customer: competing for the same customers or in the same market segment
Importantly, a non-compete doesn’t replace good operational security. It’s one layer of protection - not a substitute for strong confidentiality controls, access management, and clear documentation of your IP ownership.
When Should A Business Use A Non-Compete Clause?
For many small businesses and startups, the question isn’t “should we use a noncompete clause everywhere?” It’s “where does it make commercial sense, and where will it hold up if we ever need it?”
A non-compete is generally most useful when you have a real, identifiable business interest to protect - not just a general dislike of competition.
Common Scenarios Where Non-Competes Can Make Sense
- Senior or strategic hires: leaders who know your roadmap, pricing, pipeline, and growth strategy
- Sales and account management roles: people who own client relationships and could move clients quickly
- Startups with “build vs. buy” knowledge: when your advantage is in process, systems, or market insight rather than just a product feature
- Specialist service providers: agencies or consultants who sit close to your commercial strategy
- Key person risk: where one person holds critical knowledge or influence in your niche
Non-Competes Are Not The Only (Or Always The Best) Tool
In many cases, a non-compete is harder to enforce than other protections. Often, your first line of defence should be:
- Confidentiality obligations (clear, specific, and ongoing)
- Non-solicitation obligations (preventing the person from approaching your customers or staff)
- IP ownership clauses (ensuring anything created belongs to your business)
For example, if you engage contractors to build product features, code, or branding assets, the agreement should deal with confidentiality and IP ownership as a baseline. In higher-risk collaborations, it can be appropriate to use a Non-Disclosure Agreement early (before you share sensitive information), then follow with a more comprehensive contractor or services agreement.
Are Non-Competes Enforceable In Australia?
This is the key issue for business owners: non-competes can be enforceable in Australia, but only if they are reasonable and protect a legitimate business interest.
Australian courts generally start from the position that a restraint of trade is presumptively unenforceable unless the business seeking to enforce it can show the restraint is reasonable in the circumstances. Outcomes are highly fact-specific, so even a well-drafted clause isn’t a guarantee it will be enforced in every scenario.
What Courts Usually Look At (In Plain English)
When assessing a non-compete clause, courts commonly consider factors like:
- Legitimate interest: Are you protecting confidential information, client connections, goodwill, or stable workforce - or just trying to stop competition?
- Duration: Is the time period no longer than necessary for that interest? (For example, long enough for confidential info to become stale, or for relationships to transition.)
- Geographic area: Does the geographic scope match where you actually operate (or where the person actually had influence)?
- Scope of restricted activities: Is it limited to what competes with your business, or does it block the person from earning a living in their field altogether?
- The person’s role and access: Seniority, access to strategy, access to customers, and level of influence typically matter.
From a practical standpoint, a non compete contract that tries to restrain “any work in the industry anywhere in Australia for two years” is more likely to be challenged than a tightly scoped clause linked to what the person actually did in your business.
Why This Matters For Startups
Startups often move fast, and roles can be broad. That can create two challenges:
- Overly broad drafting: using a generic template can accidentally restrain far more than is necessary
- Misaligned expectations: candidates may push back if the clause feels like it blocks their future career
The goal is usually not to “trap” someone - it’s to protect your runway, your customer base, and your product roadmap long enough to keep momentum if someone leaves.
How To Draft A Non-Compete Clause That Works For Your Business
If you want a non-compete clause to be commercially useful, you need to draft it with enforcement and day-to-day practicality in mind.
Below are the key building blocks we typically recommend you think through before you add (or agree to) a non compete agreement.
1. Be Clear About The Interest You’re Protecting
Before drafting, ask: what are we actually trying to protect?
- Confidential pricing, proposals, tenders, and financials
- Customer relationships and account history
- Product roadmap, technical know-how, or go-to-market strategy
- Supplier relationships or unique sourcing arrangements
- A stable team (preventing staff “raids”)
This matters because it guides how narrow you can make the restraint. A narrower clause is often easier to justify.
2. Define “Competing” Properly (Don’t Rely On Vibes)
“Competing” should be defined in a way that ties back to your business model. If you sell to a niche (for example, bookkeeping for medical clinics), a non-compete that restrains “any bookkeeping” may be too broad. A restraint tied to “bookkeeping services to medical clinics” is often more defensible.
This is particularly important for startups that pivot. Your definition needs to be tight enough to be reasonable, but not so narrow that it becomes meaningless the moment your offering evolves.
3. Keep Time And Geography Proportionate
Time and geography are usually where non-competes win or lose.
- Time: consider how long your sensitive information stays relevant, and how long it takes to transition customer relationships.
- Geography: match where you operate (or where the person actually dealt with customers). If your business is online and Australia-wide, you may still need to justify why the restraint must be national.
If you trade online, “geography” can be tricky - sometimes it makes more sense to restrain by customer type, product type, or sales channel instead of a physical radius.
4. Use A “Cascading” Approach Carefully
Many Australian contracts use cascading restraints - for example, multiple time periods (3 months / 6 months / 12 months) and multiple geographic areas.
In some circumstances (and depending on the wording and the governing law), this kind of drafting can help a court identify a narrower restraint that is reasonable. But it’s not automatic, and not every clause will be “read down” or partially enforced. Some courts may strike out an unreasonable restraint entirely, particularly if it can’t be neatly separated.
This can be a helpful drafting technique, but it needs to be done carefully. If it looks like the clause was designed to intimidate rather than reasonably protect your interests, it can create risk (and it may cause friction during hiring).
5. Make Sure The Non-Compete Aligns With Your Other Documents
A non-compete shouldn’t sit in isolation. It should work together with:
- confidentiality clauses
- non-solicitation clauses
- IP ownership clauses
- termination provisions
- company policies (for example, use of systems and customer data)
If you’re onboarding staff into sensitive systems, pairing your employment documents with internal policies (like an Acceptable Use Policy) can help demonstrate you actively protect confidential information - which supports the commercial rationale for restraints.
6. Consider The “People And Equity” Side For Startups
If you’re a startup founder, non-competes may also come up in:
- co-founder relationships: what happens if someone leaves early?
- equity arrangements: vesting and leaver provisions (often used alongside restraint concepts)
- investment readiness: investors often want to see IP is locked down and key risks are managed
It’s also common for startups with multiple founders to document rights and obligations in a Shareholders Agreement, which can work alongside (or sometimes reduce the need for) broad restraints by focusing on governance, exits, and IP ownership.
Practical Alternatives (Or Add-Ons) That Often Protect You Better
Even if you decide a non-compete clause is appropriate, it’s usually most effective as part of a broader protection strategy. Here are some common alternatives and add-ons that can be more targeted (and sometimes easier to enforce).
Non-Solicitation Clauses
Rather than trying to stop someone from working in the industry, non-solicitation clauses focus on protecting what you’ve built: your customers and your team.
For many small businesses, a non-solicit can be a more practical tool because it targets the real commercial risk: client poaching and staff raids.
Confidentiality Clauses And IP Ownership
If your key concern is someone using your know-how, confidential information and trade secrets, your agreements should be very clear about what is confidential and how it must be handled.
Where contractors are involved, this becomes even more important because IP ownership isn’t always as straightforward as people assume. Putting strong confidentiality and IP terms into your contractor agreements (and using an NDA at the right time) can significantly reduce risk.
Strong Terms In Employment Agreements (Including Clear Role Scope)
A lot of restraint disputes start with messy documentation: unclear role scope, unclear access levels, and unclear offboarding procedures.
Having an employment agreement tailored to the actual role (rather than a one-size-fits-all template) helps you show that restrictions are tied to genuine business needs. In many cases, that starts with using the right form of Employment Contract for your workforce and updating it as responsibilities change.
Operational Controls (That Support Your Legal Position)
Courts tend to take “confidential information” more seriously when the business treats it seriously. Practical steps can include:
- limiting access to customer lists and sensitive strategy documents
- using role-based permissions in your systems
- marking sensitive documents as confidential
- having offboarding checklists (return of property, disabling access, confirming deletion of business information)
These steps won’t replace a contract, but they can support your position if you ever need to enforce your rights.
Company Structuring And Governance Documents
Startups sometimes overlook how governance documents can reduce disputes that lead to “competition” issues later.
For example, having a clear Company Constitution and founder arrangements in place can help avoid messy exits and misunderstandings about ownership, decision-making, and IP - all of which can flare up when someone leaves.
Common Mistakes Businesses Make With Non-Competes
If you’ve ever Googled what a non compete agreement is and copied the first clause you saw, you’re not alone - but it can create real risk.
Here are common pitfalls we see in practice:
Using The Same Clause For Every Role
A junior employee with no customer contact and no access to strategy rarely needs the same restraints as a sales leader or product head. Overreaching clauses can be harder to enforce and may damage trust during recruitment.
Making The Restriction Too Broad “Just In Case”
Non-competes drafted too broadly can be challenged as unreasonable. If you want protection “just in case”, a better approach is usually a layered set of narrower protections: confidentiality + IP + non-solicit + a reasonable non-compete for genuinely high-risk roles.
Forgetting Contractors And Advisors
Many businesses focus on employment contracts but forget that contractors often have equal (or greater) exposure to sensitive information - especially in early-stage startups where development, marketing, sales ops, and finance may be outsourced.
Not Planning For Enforcement
A non compete contract is only as useful as your ability to rely on it. If a dispute arises, you may need to act quickly. That’s why it’s important to:
- keep signed copies of agreements
- document what confidential information the person had access to
- use consistent offboarding processes
It’s also worth thinking ahead about what outcome you actually want. In many cases, the aim is not “punish the ex-team member” - it’s “protect our client relationships and stop misuse of confidential information”.
Key Takeaways
- A non-compete is a contractual restriction designed to stop someone from competing with your business, usually after they leave - and it’s most useful where the person had access to confidential information, customer connections, or strategic plans.
- In Australia, non-competes can be enforceable, but only if they are reasonable and protect a legitimate business interest (they can’t simply be used to block competition).
- The enforceability of a noncompete clause often comes down to the details: clear scope, proportionate time period, sensible geographic reach, and alignment with the person’s actual role. It’s also highly fact-specific, so enforcement is never guaranteed.
- For many businesses, targeted protections like confidentiality, IP ownership and non-solicitation clauses can be more practical (and sometimes more effective) than a broad non-competition agreement.
- Startups should think about restraints as part of a wider protection strategy, including founder documentation and governance, especially where IP and equity are involved.
- Getting your non compete agreement drafted properly can reduce hiring friction now and save costly disputes later.
If you’d like help putting the right protections in place for your team, contractors or co-founders, reach out to Sprintlaw on 1800 730 617 or email team@sprintlaw.com.au for a free, no-obligations chat.








