Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Is A Business Sale Agreement?
- Asset Sale Vs Share Sale: Which One Fits?
What To Include In Your Agreement
- 1) Parties And Definitions
- 2) What’s Being Sold
- 3) Price, Deposits And Payment Mechanics
- 4) Adjustments
- 5) Employees
- 6) Warranties, Indemnities And Disclosure
- 7) Restraints And Non-Solicitation
- 8) Conditions Precedent And Third-Party Consents
- 9) Licences, IP And Data
- 10) Taxes, GST And Duties
- 11) Dispute Resolution And Governing Law
- State-Based Nuances: NSW, QLD And Others
- Key Takeaways
Selling your business is a big milestone. It can unlock new opportunities for you and hand a great brand to the next owner - but it also comes with important legal, financial and operational steps.
One of the most important steps is getting your business sale agreement right. This is the contract that spells out what’s being sold, how the sale works, and the protections on both sides. While you might be tempted to download a “business sale agreement template Australia” and fill in the blanks, it’s crucial to tailor the document to your deal and to Australian law.
In this guide, we’ll cover what a business sale agreement is, asset sale vs share sale, the key clauses your agreement should include, how state-based requirements in NSW and QLD can affect the deal, and a practical step-by-step process from negotiation to settlement. We’ll also flag the essential supporting documents and the legal frameworks you need to consider so your sale goes through smoothly.
What Is A Business Sale Agreement?
A business sale agreement (sometimes called a sale of business contract) is the legal contract that records the terms of selling a business in Australia. It identifies the parties, confirms what’s being sold (assets or shares), sets the price and payment mechanics, deals with employees, includes warranties and indemnities, allocates risk, and explains exactly how and when settlement happens.
Think of it as the rulebook everyone signs before money or ownership changes hands. The agreement can be used for any type of business - from a café or e-commerce store to a consultancy or franchise outlet - and it should reflect the real-world details of your specific deal.
If you’d like a lawyer-prepared agreement that’s tailored to your transaction, a dedicated Business Sale Agreement is often the safest option.
Asset Sale Vs Share Sale: Which One Fits?
There are two common ways to sell a business, and the structure you choose affects the agreement you need.
- Asset sale: The buyer purchases specific assets of the business. This can include equipment, inventory, contracts (if they’re assignable), intellectual property, domain names, the business name, and goodwill. The seller keeps the existing company or entity. Risk and liabilities generally stay with the seller unless agreed otherwise.
- Share sale: The buyer purchases the shares in the company that owns the business. They step into the shoes of the shareholder and indirectly take on the company’s assets and liabilities. More due diligence is usually required to understand the company’s position.
Each option has pros and cons around tax, risk, approvals and post-completion clean-up. If you’re weighing up structure, it’s worth reading this comparison of a share sale vs asset sale to understand the practical differences before you draft or sign anything.
What To Include In Your Agreement
Whether you start from a business sale agreement template or have one drafted from scratch, make sure these core elements are covered clearly and accurately.
1) Parties And Definitions
- Accurate details for the seller and buyer (including ACNs/ABNs).
- Clear definitions of key terms, such as “Assets”, “Business”, “Completion”, and “Material Contracts”.
2) What’s Being Sold
- Asset sale: A schedule listing all assets being transferred - plant and equipment, stock, customer lists, intellectual property, licences, domain names, social media accounts and any contracts to be assigned.
- Share sale: Number and class of shares, plus any pre-completion reorganisations or releases if needed.
3) Price, Deposits And Payment Mechanics
- Purchase price and deposit (if any), when funds are payable, and how they’re paid (e.g. trust account, bank cheque, electronic transfer).
- Any earn-outs or retention amounts, including how and when they are calculated and paid.
4) Adjustments
- How you’ll adjust for stock-on-hand, prepayments, accrued but unpaid expenses, and employee entitlements at completion.
- Who bears costs for transfer fees, assignments and third-party consents.
5) Employees
- Whether the buyer will offer employment to existing staff and on what terms.
- Treatment of accrued leave balances and who is responsible for paying them (often dealt with via a completion adjustment).
6) Warranties, Indemnities And Disclosure
- Seller warranties about the business (ownership, financial information, no undisclosed liabilities, IP ownership, compliance with laws).
- Buyer warranties (e.g. capacity to enter the agreement).
- Disclosure processes and limitations on claims (time limits, caps, materiality thresholds), balanced to the risk profile of the deal.
7) Restraints And Non-Solicitation
- Restraint of trade to prevent the seller competing, poaching staff, or soliciting customers in a defined area and time period.
- Make sure the restraint is reasonable so it can be enforced if needed.
8) Conditions Precedent And Third-Party Consents
- Any conditions that must be satisfied before completion (e.g. landlord consent for lease assignment, key customer or supplier consents, finance approvals).
- Long stop date and termination mechanics if conditions are not met in time.
9) Licences, IP And Data
- Who will transfer or apply for licences or permits and by when.
- Assignment of trade marks, business names and domain names, and handling of customer data in line with privacy obligations.
10) Taxes, GST And Duties
- Who bears any GST, transfer duty or stamp duty, and whether the sale qualifies as a GST-free going concern (if certain conditions are met).
- Adjustments for tax-related items and cooperation for filings.
Tax settings can be complex. This article is general information only - it’s essential to get specific tax advice from your accountant or adviser on GST, duty and any going concern treatment for your deal.
11) Dispute Resolution And Governing Law
- A practical dispute process (e.g. negotiation, mediation) and a clear choice of governing law and jurisdiction in Australia.
State-Based Nuances: NSW, QLD And Others
Contract law is broadly consistent across Australia, but some steps in a business sale are affected by state law. For example, assignment of retail and commercial leases can vary, some industry licences require state-specific transfer forms, and transfer duty rules differ between jurisdictions.
- NSW: Retail shop lease assignments often require prescribed disclosure and landlord consent. Certain licences also have specific transfer procedures.
- QLD: Retail shop leases have their own assignment process and forms, and transfer duty on business assets follows Queensland-specific rules. Liquor licence transfers involve additional applications.
If your sale involves a premises lease, a Deed of Assignment of Lease is commonly required and is usually a condition to completion.
Step-By-Step: From Heads Of Agreement To Settlement
Here’s a practical roadmap most Australian business sales follow. You can tailor these steps to your timeline and deal structure.
1) Record The Commercial Terms
Many parties start with a short-form document like a heads of agreement or term sheet that records key terms such as price, what’s included, timing, and conditions.
Important: a heads of agreement can be partly binding (for example, confidentiality, exclusivity and costs clauses are often intended to be binding), even if the “deal terms” are expressed to be non-binding. If you want parts of it to be binding or non-binding, say so clearly. If you need a simple document for this stage, you can use a Heads of Agreement or a short Term Sheet.
2) Due Diligence
The buyer reviews financials, contracts, employment records, licences, IP, and any litigation or compliance issues before they sign or as a condition to completion. A structured approach - sometimes via a Legal Due Diligence Package - helps identify risks early.
3) Draft And Negotiate The Agreement
At this stage, you’ll draft the sale agreement (asset or share sale) and negotiate the key clauses. Confirm responsibilities for obtaining landlord consent, transferring licences, assigning contracts and dealing with employees. If vendor finance is part of the price, you’ll also need a standalone Vendor Finance Agreement.
4) Sign (Exchange) And Obtain Consents
Once you’re aligned on the contract, sign it and work through any conditions precedent. This commonly includes landlord consent, key supplier approvals, franchise approvals (if relevant), and any regulatory approvals for licence transfers.
5) Completion (Settlement)
On completion day, the buyer pays the balance (accounting for agreed adjustments) and the seller delivers the agreed assets and documents. It’s helpful to work from a checklist so nothing is missed; a structured Completion Checklist can keep everyone on track.
6) Post-Completion Handover
After settlement, you’ll finalise any outstanding filings, register assignments (such as trade marks and business names), update website and payment systems, and complete any agreed transition assistance period.
Key Legal Documents And Compliance
Your sale contract sits at the centre of the transaction, but several supporting documents and legal frameworks often sit around it. Here are the common ones to factor in.
Common Supporting Documents
- Non-Disclosure Agreement (NDA): Use an NDA to protect confidential information shared during early discussions and due diligence.
- Lease Assignment: If premises are included, a formal Deed of Assignment of Lease is usually needed with landlord consent.
- Deed Of Assignment (Contracts/IP): For assets such as customer contracts or IP, a Deed of Assignment helps transfer rights cleanly at completion.
- Employment Contracts: If employees are offered roles by the buyer, updated Employment Contracts confirm terms going forward.
- Privacy Policy: If customer databases or digital assets are included, a compliant Privacy Policy and a proper data handover process will help you meet Privacy Act obligations.
- Trade Mark Assignments: Where brand assets change hands, submit assignments and consider filing or updating registrations through Register Your Trade Mark.
Legal Frameworks To Keep In Mind
- Australian Consumer Law (ACL): Statements you make during negotiations must not be misleading or deceptive. Warranties and after-sale obligations should align with ACL expectations. If you’re unsure, speak with a Consumer Law specialist.
- Employment Law: Transferring staff triggers obligations around accrued entitlements, minimum standards and consultation if roles change. Align the agreement and your new Employment Contracts with Fair Work requirements.
- Privacy: If personal information (e.g. a customer list) is transferred, both parties should consider collection notices, consent (where required), data security and formal transfer terms under the Privacy Act.
- Intellectual Property: Make sure business names, logos, domain names, copyrights and other IP are clearly identified in the agreement and are assignable at completion. Lodge the necessary assignments promptly.
- Licences And Permits: Hospitality, liquor, health, childcare and other regulated industries may need approvals for licence transfers before or shortly after completion.
- Tax And Duty: Confirm GST treatment (including any going concern position), transfer duty/stamp duty liability and reporting obligations. Get tailored tax advice - the settings here can materially impact your net outcome.
Tip: Even if you begin with a business sale agreement template, have a lawyer review it in the context of your deal. That way, you’ll catch any gaps specific to your industry, state and structure before you sign.
Key Takeaways
- A business sale agreement sets the ground rules for selling your business - what’s being sold, how the price is paid, and who bears which risks.
- Choose the right structure: an asset sale transfers selected assets; a share sale transfers ownership of the company (and with it, the company’s liabilities).
- Cover the essentials: parties, assets or shares, price mechanics, adjustments, employees, warranties/indemnities, restraints, conditions, licences, GST/duty and dispute resolution.
- State-based steps matter - especially lease assignments and licence transfers in NSW and QLD - so build them into your conditions and timeline.
- Work through a clear process: record key terms, run due diligence, negotiate and sign, obtain consents, and complete with a practical checklist.
- Support your sale with the right documents, such as an NDA, lease and contract assignments, updated employment agreements, a Privacy Policy and trade mark assignments.
- This guide is general information only. Always get specific advice on GST, transfer duty and any GST-free going concern position for your transaction.
If you’d like a consultation on preparing or reviewing a business sale agreement for your Australian business, reach out to us on 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








