Contents
What Is A White Label Agreement?
The White Label strategy is increasingly being adopted by businesses across a wide range of industries – from electronics and food to software and digital services. This approach allows one business to supply goods or services, which are then rebranded and sold under another business’s name.
The essence of White Labelling is the transformation of products or services from one brand to another. By doing so, companies can expand their product range quickly without the need to invest in additional production facilities. This practice is particularly relevant in today’s dynamic 2025 marketplace, where agility and brand consistency are key to staying competitive.
Given the complexity of these arrangements, having a comprehensive White Label Agreement in place is crucial to ensure all parties’ rights and responsibilities are clearly set out.
Why Do I Need a White Label Agreement?
A White Label Agreement is a legally binding contract between a supplier (often a manufacturer or service provider) and a reseller. It governs the production process, quality standards, and the terms under which the reseller can rebrand and market the products.
Whether you’re the supplier or the reseller, this agreement is essential to secure your business deals, protect your intellectual property, and manage risks related to quality control and product liability. In 2025, with evolving consumer laws and digital commerce regulations, ensuring your agreements are up-to-date is more important than ever.
Moreover, the White Label strategy extends beyond traditional manufacturing. For instance, if you’re a service provider employing subcontractors to deliver services under your brand, you are effectively engaging in White Labelling. In such cases, a robust White Label Agreement remains key to protecting your business and client relationships.
What Is Included In A White Label Agreement?
White Label Agreements typically address the following matters:
- Packaging: Clearly defining how the products will be packaged, tailored to reflect the reseller’s brand identity.
- Defects Rectification: Establishing whether the manufacturer or the reseller is responsible for rectifying any product defects, including warranties and remedial actions.
- Intellectual Property and Trade Marks: Determining ownership of product formulations and whether trade marks must be licensed between the parties. For more on safeguarding your brand, check out our Trademark Protection guide.
- Liability Allocation: Outlining which party assumes responsibility if product defects lead to loss or damage. This often includes detailed indemnity clauses – for further insights, please see our guide on deed of guarantee and indemnity.
- Non Solicitation: Specifying whether access to client lists or proprietary information is permitted, and implementing non-solicitation clauses to protect business relationships.
Additionally, because market conditions and legal frameworks continue to evolve into 2025, it’s a good idea to review your White Label Agreement regularly. This ensures that all terms remain compliant with current regulations, including those related to digital security and consumer rights. Our Contract Review service can help you keep your agreements up-to-date.
White Label Agreement Example
Fred runs an online shop selling health food products he crafts himself. In 2025, aiming to diversify his offerings without compromising his brand’s reputation, Fred looks to introduce a line of vegan products.
He meets Jess, an artisan specialising in vegan health foods, and is impressed with the quality of her products. Fred and Jess decide to enter a White Label Agreement that allows Fred to offer Jess’s products under his own brand.
The agreement stipulates that Jess will supply her vegan products, which will then be repackaged with Fred’s logo and branding to ensure consistency with his product range. Furthermore, the contract details quality control standards, liability allocation, and intellectual property rights to prevent any future disputes. This formal arrangement not only secures the business relationship but also ensures both parties are protected under the law.
Such structured agreements are essential in preventing misunderstandings and fostering long-term partnerships. For further advice on drafting robust contracts, you might also explore our range of contract drafting services.
Need Help With A White Label Agreement?
Having a well-drafted White Label Agreement is critical – it sets clear expectations with your business partners, secures payments, protects intellectual property, and mitigates legal risks.
If you’re exploring White Labelling in 2025, it’s important that your agreement reflects the latest regulatory developments in areas such as consumer law and digital commerce. Our legal tips can offer additional guidance on navigating these modern business challenges.
For those without extensive legal knowledge, drafting an agreement that covers all potential risks can be daunting. Engaging one of our experienced lawyers to review or draft your White Label Agreement will ensure that your contract is comprehensive and compliant with current law.
This professional support not only protects your business interests but also lets you focus on growing your brand without being burdened by legal complexities.
If you’d like more information or need assistance with a White Label Agreement, please email us at team@sprintlaw.com.au or call 1800 730 617. You can also visit our White Label Agreement page for further details.
Meet some of our Contracts Lawyers
Get in touch now!
We'll get back to you within 1 business day.
Top 3 Legal Mistakes
Book in a free consultation with us to discuss your legal needs.