Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Starting a software company in Australia is an exciting way to turn code into a real business that solves problems for customers. Whether you’re building a SaaS platform, launching a mobile app, or offering bespoke development services, the opportunity is huge - but success takes more than great engineering.
Getting your legal foundations right from day one can reduce risk, protect your intellectual property, build customer trust, and make growth smoother. This guide walks you through what a software founder needs to know to set up properly in Australia - from structure and registrations to privacy, consumer law and the key contracts that protect your business.
What Do We Mean By “Software Company”?
For this guide, a “software company” covers businesses that:
- Develop and sell their own software (for example, SaaS platforms, desktop tools or apps)
- Deliver custom software development and integration services for clients
- Build and monetise digital products such as plugins, APIs or automation tools
- Provide ongoing support, maintenance, hosting or related services
In short, your core product or service is software - whether you sell licences or subscriptions, or you design and build solutions for clients.
Step-By-Step Legal Setup Guide
1) Define Your Model and Plan for Feasibility
Start with clarity on what you’re building and who it’s for. Are you selling a SaaS subscription, a per‑seat licence, usage‑based pricing, or fixed‑price projects? Will you target B2B, B2C or both? Document how you’ll acquire customers, your competitive edge, and how you’ll resource delivery (in‑house developers, contractors, offshore teams).
Feasibility matters for software: it can take time and capital to get to a viable product. Decide how you’ll fund early development (bootstrapping, investors, grants) and map your runway. A simple plan helps you prioritise the legal steps that come next.
2) Choose the Right Structure and Register
Most founders choose between three common structures:
- Sole Trader: Fast and inexpensive to start, but you’re personally liable for business debts and claims.
- Partnership: Similar to sole trader but shared across partners; personal liability still applies.
- Company (Pty Ltd): A separate legal entity with limited liability, generally preferred for startups planning to scale or raise capital.
If you’re serious about growth, many founders opt for a company to separate personal and business risk and to accommodate investment and equity. You can handle incorporation and governance with a streamlined Company Set Up and add documents like a constitution as you go.
Key registrations to arrange:
- Business name (if trading under a name that isn’t the company’s legal name)
- ABN and TFN
- GST once your turnover meets or is likely to meet $75,000 in a 12‑month period
Also consider PAYG withholding if you hire employees, and check any state payroll tax thresholds that might apply as you grow. It’s a good idea to work with an accountant on your tax position - this is general information, not tax advice.
3) Secure Your Brand and Core IP
Protect the elements that make your software business unique. Registering your name and logo as a trade mark helps you stop copycats and preserve brand value - you can start with Register Your Trade Mark and expand protection as your product line grows.
For code and creative assets, ensure your development agreements clearly state who owns what. In Australia, there is no blanket “work for hire” rule for contractors. Instead, include clear intellectual property assignment clauses so that all rights in code, documentation and other deliverables are transferred to your company.
Patents may be relevant if you’ve created a truly novel technical solution, but they are rare in software. Get tailored advice before publicly disclosing anything you might seek to patent.
4) Build Your Online Presence (Legally)
Secure your domain name and social handles early. If you’re launching a web app or marketing site, implement Website Terms and a Privacy Policy before you start collecting sign‑ups or analytics data. Your recurring subscription or licence model should be captured by robust SaaS Terms that cover billing, uptime, support and limits on liability.
5) Agree the Rules With Co‑Founders and Early Investors
If there’s more than one founder - or you expect to issue equity to advisers, employees or investors - a Shareholders Agreement sets the ground rules. It documents decision‑making, vesting, exits, share transfers and how disputes are handled, so you can focus on growing the company instead of debating process later.
6) Hire or Contract the Right Way
If you’ll engage employees, issue a compliant Employment Contract that covers pay, duties, confidentiality and IP ownership. For contractors, use a well‑drafted services agreement with confidentiality and IP assignment provisions. Misclassifying workers can create liabilities - get this right from the start.
7) Put Risk Management in Place
Consider appropriate insurance (for example, professional indemnity and cyber cover), ensure basic security controls are documented, and plan for incident response. As you scale, policies such as an Information Security Policy and access controls help you demonstrate maturity to enterprise customers and partners.
What Laws Do Software Companies Need To Follow In Australia?
Corporations and Director Duties
If you operate through a company, you must maintain company records, keep ASIC details current, and ensure directors meet their legal duties (such as acting in the best interests of the company). Keep board and shareholder decisions documented and follow your constitution.
Australian Consumer Law (ACL)
When you sell software or services, you must comply with the ACL. That means being truthful in your marketing, honouring consumer guarantees (for example, software being fit for purpose and doing what you say it does), and using fair contract terms. Clear product descriptions, support commitments and refund processes reduce disputes and build trust.
Privacy and Data Protection
Most software businesses collect personal information (names, emails, usage data). In Australia, the Privacy Act 1988 applies to “APP entities”, generally organisations with annual turnover exceeding $3 million, plus certain exceptions (for example, specific health service providers, credit reporting bodies, or small businesses that opt in). Handling sensitive information alone does not automatically remove the small business exemption.
Even if you fall under the exemption, customers and enterprise clients commonly expect transparent practices and a clear Privacy Policy. Best practice is to:
- Explain what you collect, why you collect it and how long you keep it
- Obtain consent where appropriate and offer easy opt‑outs
- Use appropriate security measures and access controls
- Be careful with offshore transfers of personal information
If you target users in other jurisdictions (for example, the EU or UK), consider whether overseas privacy regimes apply to you. Implementing privacy by design early will save time and cost later.
Intellectual Property
Avoid infringing others’ rights by using only licensed libraries and assets and maintaining an attribution record where required. For your own IP, use assignment clauses with staff and contractors, maintain a repository of ownership documents, and register trade marks for brand elements that matter most to your business.
Employment and Workplace Law
Hiring employees triggers obligations under the Fair Work system, including minimum entitlements, record‑keeping and a safe workplace (including for remote workers). Issue written agreements, pay correctly, and implement basic policies such as leave, code of conduct and IT use. If you engage contractors, ensure they are genuinely independent and that your agreements cover confidentiality and IP ownership.
Tax and Financial Compliance
Register for GST when required, issue compliant tax invoices and lodge BAS on time. If you have employees, set up PAYG withholding and superannuation. Your situation may also involve state‑based payroll tax as you grow. Because tax circumstances vary, work with an accountant - this section is general information only and not tax advice.
What Legal Documents Will Your Software Company Need?
Here’s a practical checklist of contracts and policies most software startups put in place. Not every business needs every document on day one, but most will need several of the following:
- SaaS Terms or Software Licence: Your customer‑facing terms for subscriptions or licences, setting out access rights, payment, renewals, support, SLAs, uptime, acceptable use and limits on liability. Start with well‑structured SaaS Terms and tailor for your model.
- Website or App Terms: Rules for using your website or app, including acceptable use, IP ownership and disclaimers. These sit alongside your product terms if you operate a web app or marketplace.
- Privacy Policy: A plain‑English Privacy Policy that explains what personal information you collect, how you use it, the legal basis for processing (if applicable), and your contact details for privacy requests.
- Non‑Disclosure Agreement (NDA): Use an NDA when sharing confidential information with potential partners, investors, contractors or beta customers before your public launch.
- Master Services Agreement (for custom work): If you deliver projects or integrations, a services agreement should cover scope, milestones, acceptance, change control, IP, confidentiality and payment terms.
- Employment Contract or Contractor Agreement: Protect IP ownership, confidentiality and post‑employment obligations in a compliant Employment Contract; for contractors, include clear deliverables and IP assignment.
- Shareholders Agreement: If there are multiple founders or early investors, a Shareholders Agreement handles vesting, decision‑making, share transfers and exits.
- Trade Mark Registration: Protect brand assets that matter (name, logo, product name) through Register Your Trade Mark and maintain a brand use policy internally.
As you scale, you might add data processing clauses for enterprise customers, a security overview (or security addendum), and a playbook for RFPs and due diligence. The key is to keep documents consistent so your sales and delivery teams aren’t making ad‑hoc promises that conflict with your terms.
Is Buying An Existing Software Business Easier?
Acquiring an existing product or codebase can fast‑track your path to market, but it brings its own legal to‑do list. If you buy a software business or its assets, complete thorough due diligence and confirm:
- Who actually owns the code, brand and data (and whether third‑party licences are transferable)
- Customer contracts and renewal risk (churn, change‑of‑control clauses, outstanding credits)
- Open source usage and compliance with licence terms
- Employee and contractor arrangements (including IP assignments and restraints)
- Any outstanding disputes, security incidents or regulatory issues
You’ll also need a clear sale agreement that sets out what’s included, warranties and indemnities, and how transitions will be managed. After completion, put your own terms, privacy and security posture in place quickly so customers see continuity and confidence.
Key Takeaways
- Starting a software company in Australia involves more than building a product - you’ll also need the right structure, registrations and contracts to protect your business.
- A company structure is often preferred for growth and investment, but choose the option that fits your risk profile and plans, then register your ABN, name and GST when required.
- Protect your brand and code early with trade marks, confidentiality and clear IP assignment clauses in founder, employee and contractor agreements.
- Comply with core laws from day one: Australian Consumer Law for fair marketing and guarantees, privacy and data protection expectations, and Fair Work obligations if you hire.
- Put in place your SaaS Terms or licence, Website/App Terms, Privacy Policy, NDAs, service agreements and employment/contractor documents before launch.
- If you’re buying a software business, do rigorous IP and contract due diligence and transition customers onto your own terms and policies promptly.
If you’d like a consultation on starting your software company, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








