Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Does “Starting A Company” Mean In Australia?
- Plan Your Business First
Step-By-Step Legal Checklist To Set Up Your Company
- 1) Choose Your Business Structure
- 2) Register Your Company With ASIC
- 3) Get Your ABN And Decide On Tax Registrations
- 4) Register Your Business Name (If Needed)
- 5) Protect Your Brand And Creative Assets
- 6) Identify Your Licences And Permits
- 7) Open Your Financial Systems
- 8) Draft Your Core Contracts And Policies
- 9) Launch - And Build Compliance Into Your Routine
- Thinking About Buying Or Franchising Instead?
- Essential Legal Documents To Put In Place
- Key Takeaways
Starting a company in Australia is exciting - and a little daunting. You’re turning an idea into a real business, which means making smart decisions early so you can grow with confidence.
This guide walks you through a practical, legally accurate checklist to set up your company the right way. We’ll cover structure, registrations, key laws, the documents you’ll need, and how to stay compliant once you launch - all in plain English.
Take it step by step, and remember you don’t have to do it alone. With the right support, you can get the legal foundations right and focus on building your business.
What Does “Starting A Company” Mean In Australia?
In Australia, a “company” is a separate legal entity - it’s its own legal “person,” distinct from you. Most small and growing businesses that incorporate set up a proprietary limited company (Pty Ltd) with the Australian Securities and Investments Commission (ASIC). That company can then enter contracts, employ staff, own assets, and be liable for debts, separate from your personal assets.
Not every business must be a company. Some founders begin as a sole trader or partnership, then incorporate later when they want limited liability, to bring in investors, or to scale. The right choice depends on your risk profile, growth plans, and tax position.
Whichever path you choose, it’s important to understand which steps are legally required and which are simply best practice. This checklist makes that clear so you can make informed decisions.
Plan Your Business First
A little planning goes a long way. Before you jump into registrations and documents, take time to map out your idea and identify your risks. This will make the legal setup faster and more targeted.
- Business model and goals: Clarify what you sell, who you serve, your pricing, and how you’ll grow. A simple one-page plan is fine to start.
- Market and competition: Sense-check demand and understand where your offering sits in the market.
- Risks and controls: List the big risks (e.g. refunds, data, supply chain, IP) and how you’ll manage them with contracts, processes and insurance.
- People and roles: If you have co-founders, agree early on roles, ownership, decision-making and exit scenarios - this flows into your governance documents.
- Money and numbers: Build a basic budget and cash flow. It’s also a good time to connect with an accountant to discuss tax registrations, GST, and payroll.
With this groundwork done, you’ll know what to register, what to document, and where to focus first.
Step-By-Step Legal Checklist To Set Up Your Company
1) Choose Your Business Structure
Your structure determines liability, control, tax, and investor-readiness.
- Sole trader: Easiest to start and run, but no separation between personal and business assets.
- Partnership: Two or more people share control and liability; still no limited liability.
- Company (Pty Ltd): Separate legal entity with limited liability, stronger governance, and better credibility with investors and suppliers. Higher setup and compliance effort than a sole trader, but it’s often the right foundation for growth.
- Trusts/other: Useful in some tax or asset protection scenarios; usually used alongside a company.
If you’re ready to incorporate, consider a managed Company Set Up so the core pieces are created consistently from day one.
2) Register Your Company With ASIC
To form a company, you’ll need a company name (if not using your ACN as the name), a registered office address, and details of directors and shareholders. When ASIC registers the company, it will issue an Australian Company Number (ACN).
You should also decide how your company will be governed internally:
- Use the Corporations Act’s replaceable rules (the default governance rules), or
- Adopt a tailored Company Constitution to set clearer rules about decision-making, share issues, director powers and more.
Tip: If you have co-founders or plan to bring in investors, a separate Shareholders Agreement is highly recommended. It works alongside your constitution and sets out ownership, decision rights, exits and dispute processes.
3) Get Your ABN And Decide On Tax Registrations
Most Australian businesses need an Australian Business Number (ABN) when they’re carrying on an enterprise (for invoicing and tax). Companies also lodge a company tax return each year.
GST registration is required if your projected or actual GST turnover is $75,000 or more (or if you provide ride-sourcing/taxi services). You can choose to register earlier if it suits your business model. If you’ll employ staff, you’ll also need payroll registrations (such as PAYG withholding and superannuation obligations).
Because tax obligations depend on your circumstances, it’s wise to confirm registrations and timing with your accountant.
4) Register Your Business Name (If Needed)
If you’ll trade under a name that’s different from your company’s legal name, you’ll need to register that business name. This is a public record that links the trading name to your company. It does not, by itself, give you brand exclusivity - that’s what trade marks are for.
5) Protect Your Brand And Creative Assets
Check that your chosen name and logo don’t infringe anyone else’s rights. Search trade marks and domain names before you commit to branding. To secure exclusive rights in your brand, consider Trade Mark protection (for your name, logo, or both). This is a key step if you plan to grow nationally or invest in marketing.
6) Identify Your Licences And Permits
Some businesses need extra approvals before they can operate (or soon after launch). The specifics depend on your industry and location, but could include:
- Local council approvals (signage, zoning, trading hours)
- Industry licences or registrations (for example, food handling, liquor, construction, childcare)
- Health, safety or environmental permits
- Import/export registrations if you trade across borders
Check federal, state and local requirements relevant to your activities and premises, and factor renewal cycles into your calendar.
7) Open Your Financial Systems
It’s best practice to open a dedicated business bank account in your company’s name to keep company money separate from personal funds. While the Corporations Act doesn’t explicitly mandate a separate account, separation is critical for clean bookkeeping, ASIC and tax compliance, and to preserve the practical benefits of operating through a company. Many suppliers and payment platforms will require company account details anyway.
Set up cloud bookkeeping, invoicing, and document retention from day one. Accurate records aren’t optional for companies - you must maintain proper financial and corporate records.
8) Draft Your Core Contracts And Policies
Before you trade, have the key documents that set the rules for customers, suppliers, staff and co-founders. We list the essentials below, but at minimum, most companies need customer terms, a privacy policy (if applicable), website terms (if selling online), and founder governance documents.
9) Launch - And Build Compliance Into Your Routine
Once your registrations and documents are in place, you can start trading. Not everything must be completed before your first sale - what’s legally required depends on your activity. For example, you must not mislead consumers, you must meet any licence conditions, and you must issue valid tax invoices once you’re registered for GST. Other steps (like a trade mark application) can be filed shortly after launch if you need to move quickly.
From here, diarise your ongoing obligations: ASIC annual review and fees, tax lodgements, superannuation payments, renewals for licences, and updates to your contracts and policies.
Thinking About Buying Or Franchising Instead?
Buying an existing business means doing legal due diligence, reviewing a Business Sale Agreement, transferring licences, and checking that employees, leases and assets are cleanly assigned.
Buying a franchise requires careful review of the Franchising Code of Conduct disclosure pack and the franchise agreement. You’ll be bound by brand standards and operational requirements as well as fees and marketing contributions. Independent legal advice is essential in both scenarios.
Which Laws Apply To New Australian Companies?
Even with the right structure and registrations, you’ll still need to meet core legal standards. These are the main areas most new companies should consider.
Australian Consumer Law (ACL)
If you sell goods or services to consumers, the ACL applies. This covers consumer guarantees, refunds and remedies, unfair contract terms, product safety, and advertising rules. Clear customer terms and fair practices are essential. If you need tailored help in this area, a consumer law specialist can make sure your documents and processes align with the ACL.
Employment And Workplace Law
Hiring employees triggers obligations under the Fair Work system, awards or enterprise agreements, National Employment Standards, and work health and safety. Put compliant agreements and policies in place before onboarding, and pay attention to minimum pay, leave, breaks, and record-keeping. A tailored Employment Contract helps prevent disputes and sets expectations from day one.
Privacy And Data Protection
Privacy laws can apply when you collect personal information (for example, names, emails, purchase history). In Australia, the Privacy Act 1988 generally applies to businesses with annual turnover of more than $3 million, and to some smaller businesses in specific sectors or activities (such as health service providers or those trading in personal information). If the Privacy Act applies to you - or you choose to adopt best-practice privacy standards anyway - you’ll need a clear, accurate Privacy Policy and appropriate data-handling processes.
Intellectual Property (IP)
Your brand, content, software, designs and confidential information are valuable assets. Consider trade marks for your name and logo, ensure your website and marketing content doesn’t infringe others’ rights, and use NDAs or confidentiality clauses when sharing sensitive information. Filing a trade mark early can save costly rebranding later.
Contracts And Commercial Law
Written contracts set clear rules and reduce risk in your key relationships - with customers, suppliers, distributors, contractors and partners. Strong terms can limit liability, allocate risks, and set out payment, delivery and service standards. If you operate online, your Website Terms and Conditions and checkout flow should be consistent with consumer law and your privacy commitments.
Tax And Superannuation
Companies must keep proper financial records, lodge company tax returns, and meet employer superannuation obligations. Whether you should register for GST from day one or wait until you reach the threshold depends on your projections and customer base, so it’s a good idea to confirm timing with your accountant. Building a quarterly routine for BAS, super, and payroll will keep you compliant and avoid penalties.
Essential Legal Documents To Put In Place
The right documents protect your business, clarify responsibilities, and build trust with customers and partners. Here’s a core checklist to consider as you launch:
- Company Constitution: Your internal rulebook for governance. If you want something more tailored than the replaceable rules, adopt a formal Company Constitution.
- Shareholders Agreement: Sets the ground rules between founders/investors - ownership, decision-making, issuing shares, exits, and dispute resolution. A clear Shareholders Agreement can prevent costly disagreements later.
- Customer Terms Or Service Agreement: Explains pricing, scope, delivery, payment, warranties, liability limits, termination and dispute processes. For online businesses, ensure alignment with your Website Terms and Conditions.
- Privacy Policy: Describes how you collect, use and store personal information, and the rights customers have. If the Privacy Act applies to you (or you choose to meet that standard), publish a compliant Privacy Policy and actually follow it in practice.
- Employment Agreements And Policies: For any staff, use a tailored Employment Contract and set basic workplace policies (leave, conduct, safety, technology use).
- Supplier/Contractor Agreements: Lock in price, quality standards, delivery timelines, IP ownership, confidentiality and liability allocation with your key suppliers and contractors.
- Non-Disclosure Agreement (NDA): Protects commercial-in-confidence information when discussing partnerships, pitching to investors, or onboarding contractors.
- IP Ownership And Licensing: Make sure the company owns the IP it pays for (designs, code, content). If you license IP in or out, document the scope and restrictions clearly.
- Trade Mark Filings: Consider early trade mark applications for your name/logo to secure brand exclusivity and deter copycats.
Not every company needs every document from day one, but most growing businesses will need several of these early. Tailoring these contracts to your model and risk profile is one of the best investments you can make.
Key Takeaways
- Starting a company in Australia means creating a separate legal entity (usually a Pty Ltd) with its own rights and obligations - a strong foundation for growth and limited liability.
- Plan first: clarify your model, customers, risks and roles, then set your structure, registrations and documents accordingly.
- Incorporate with ASIC, obtain an ABN, assess GST and payroll registrations, and register a business name if you trade under a different name.
- Open separate financial systems and keep clean records - separation between company and personal finances is essential in practice.
- Comply from day one with core laws: Australian Consumer Law, employment and safety rules, privacy (where applicable), and IP.
- Put key documents in place early - a Company Constitution, Shareholders Agreement, customer terms, Privacy Policy (where applicable), Website Terms and Conditions and Employment Contracts are common essentials.
- Build a compliance calendar for ASIC annual reviews, tax/super lodgements and licence renewals; revisit contracts as you scale.
If you’d like a consultation on starting a company in Australia, reach out to our team at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.







