Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re building something new - a product, a device, a manufacturing method, or even a software-enabled solution - you’ve probably asked yourself a big question: how do we protect this before we launch?
For many startups and small businesses, a patent can be a powerful commercial tool. It can help you protect the value you’re creating, attract investors, strengthen your market position, and give you more leverage in partnerships or negotiations.
But applying for a patent in Australia can feel confusing at first. There are different patent types, multiple filing pathways, and strict rules about what counts as “new”. The good news is: once you understand the steps, you can make a clear plan (and avoid expensive missteps).
Below is a practical, startup-friendly guide to the patent application process in Australia - what it involves, how to prepare, and how to think strategically about timing, costs, and risk.
What Can You Patent (And What Can’t You)?
Before you spend time and money on a patent application, it’s worth checking whether your innovation is actually something patents are designed to protect.
Patents Protect How Something Works
A patent generally protects an invention - a new and useful way of doing something, or a new technical solution to a problem. That might include:
- a new mechanical device or component
- a new manufacturing method or process
- a chemical composition or formulation
- a medical device
- certain types of software-related inventions where there’s a technical contribution (this area can be complex)
Patents are different to trade marks and copyright. A trade mark protects brand identifiers (like names and logos), while copyright generally protects original expression (like writing, designs in some contexts, and code in some contexts). It’s common for startups to use multiple types of intellectual property (IP) protection side-by-side, such as a patent plus a Trade Mark for the brand you’ll sell under.
Common Things That Don’t Fit A Patent Well
Some ideas can be valuable commercially, but still not be a good fit for a patent, such as:
- pure business methods (for example, “a new way to sell subscriptions” without a technical innovation)
- brand names, logos or slogans (these are usually trade mark territory)
- general concepts that aren’t developed into a working, enabling invention
- things already publicly disclosed (including by you) before filing, in many cases
If you’re not sure where your innovation sits, it can help to run an IP audit early so you’re not relying on the wrong tool. Many founders treat IP like a single bucket - but protecting a business usually means combining different protections in a coordinated way.
Choosing The Right Patent Pathway In Australia
One of the most important early decisions is choosing the filing pathway that fits your timeline, budget, and commercial goals.
Provisional Patent Application (A “Placeholder” Filing)
A provisional application can be a practical first step for startups because it can:
- establish an early priority date (which can matter a lot if competitors are working on similar ideas)
- give you time (generally 12 months) to test, fundraise, refine, and decide whether to proceed
- be used as part of a broader plan to file in Australia and internationally
A provisional application isn’t examined and doesn’t become an enforceable patent on its own. Think of it as a way to secure your place in line, while you validate the invention and the market.
Standard Patent Application (Longer Protection, Higher Threshold)
A standard patent is the main type of patent in Australia. If granted, it can provide longer-term protection (subject to renewals) and is generally the pathway for inventions with strong commercial value and a longer product lifecycle.
Standard patents are examined, and the requirements can be strict - especially around novelty and inventive step. This is where good drafting and a clear technical description become critical.
Innovation Patents (Now Closed)
You might still see references online to “innovation patents”. Australia has phased these out, so for most new filings you’ll be looking at either a provisional + standard pathway, or a direct standard filing.
International Considerations (If You’ll Sell Overseas)
If your business model involves overseas markets, manufacturing, or investors who expect international protection, your Australian filing strategy should be aligned with your international plan from day one.
The key point is that “international patents” aren’t a single global patent. Instead, businesses often use international filing systems to keep options open before entering specific countries. Timing matters, so it’s worth treating your first Australian filing as the foundation of a broader IP strategy.
The Patent Application Process Step-By-Step (From A Startup Perspective)
While the details vary depending on the type of patent and your invention, the process typically follows a predictable series of steps.
1. Keep The Invention Confidential (Before You File)
One of the most common pitfalls for founders is disclosing an invention too early - in a pitch deck, on a website, at a trade show, or even in a “soft launch”.
Public disclosure can damage your ability to patent, because patents generally require the invention to be new at the time of filing. Australia does have a limited “grace period” that can help in some situations, but it’s not something you should rely on as a strategy (and it may not protect you in all overseas jurisdictions).
If you need to share details with potential partners, developers, manufacturers, or investors, you should consider using a tailored Non-Disclosure Agreement (NDA). This won’t solve every risk in every situation, but it’s often an important part of protecting confidential information while you move toward filing.
2. Do A Prior Art Search (To Check “Novelty”)
In the patent world, “prior art” refers to what’s already publicly known - including existing patents, publications, products, and technical disclosures.
A prior art search can help you:
- assess whether your invention is likely to meet patentability requirements
- identify similar inventions so you can position your claims strategically
- avoid spending on an application that’s unlikely to succeed
Even if you’re confident your invention is new, doing this step early can prevent costly surprises later in the process.
3. Prepare Your Patent Specification (This Is The Core Document)
Your patent specification is the backbone of your application. It usually includes a written description of the invention and claims that define what you want legal protection for.
From a business perspective, the specification needs to do two things at once:
- be technically complete (so it enables the invention and meets legal requirements)
- be commercially strategic (so the claims are broad enough to be valuable, but defensible enough to withstand examination)
This is why many businesses work with registered patent attorneys for drafting and filing. A poorly drafted application can limit your protection - even if the invention itself is genuinely strong.
4. File Your Application (Provisional Or Standard)
Once you file, you’ve taken a key step: you establish a filing date (and often a priority date).
If you file a provisional, you’ll generally have a window (often 12 months) to decide whether to proceed with a standard application and/or overseas filings.
5. Examination (For Standard Applications)
Standard patent applications are examined. During examination, the patent office assesses whether the application meets legal requirements.
This is where “office actions” (objections or requests for amendments) can arise. It’s common to need to respond, refine claims, and clarify parts of the specification.
6. Publication, Acceptance And Grant
Standard patent applications are typically published (often around 18 months after the earliest priority date). If the examiner is satisfied, the application can be accepted. After acceptance, there is generally an opposition period before the patent proceeds to grant.
Once granted, you may have enforceable rights - but maintaining a patent usually involves ongoing renewals and a practical enforcement strategy (which can include monitoring competitors and managing infringement risk).
Startup-Focused Patent Strategy: Timing, Budget, And Commercial Reality
The process is legal and technical - but it’s also a business strategy decision. Startups and small businesses usually need to balance protection with cashflow, speed to market, and fundraising.
When Should You File?
Many founders aim to file before any public launch, customer demo, or investor roadshow that reveals the invention.
At the same time, filing too early (before the invention is properly developed) can create its own problems - especially if your claims don’t cover the final version, or the specification isn’t enabling enough.
A practical approach is often:
- define what is “core” to the invention (the technical idea you need protected)
- file once you can clearly describe that core in a way that someone skilled in the field could implement
- use the next phase to refine and decide whether to scale protection
How Much Does It Cost?
Costs vary significantly depending on complexity, drafting requirements, the pathway you choose, and whether you’re filing internationally.
As a startup, it can help to think of patent spend in stages, aligned with milestones:
- Stage 1: early assessment + provisional filing (often aligned with MVP development or pre-seed fundraising)
- Stage 2: standard filing (often aligned with traction, seed funding, or early commercial partnerships)
- Stage 3: international filings (often aligned with expansion, manufacturing scale-up, or investor expectations)
The “right” budget depends on how central the invention is to your value proposition. If the patent is a key asset for investment or licensing, it’s usually worth treating it like an investment in the business foundation - similar to your corporate structure and key agreements.
What Investors Often Look For
Investors usually care less about whether you “have a patent” and more about whether you’re building a defensible position. That can include:
- a clear filing strategy (even if not granted yet)
- good confidentiality practices
- ownership clarity (the company owns the IP, not a founder personally)
- strong internal governance and documentation
For example, if you’re raising funds and bringing on co-founders, it can be worth documenting ownership and decision-making early with a Founders Agreement and, where relevant, a Shareholders Agreement.
Legal And Operational Foundations To Support Your Patent (Beyond Filing)
Filing is only one part of building IP value. To get the most out of the process, you’ll usually want your business structure and contracts set up to support the patent long-term.
Make Sure The Right Entity Owns The IP
Ownership issues can create serious problems later - especially when you’re fundraising, selling the business, or licensing the invention.
Many startups choose to operate through a company structure so the company can own the IP and enter contracts cleanly. If you’re setting up or restructuring, a formal Company Set Up can help ensure the basics are correct from the start.
Use Contracts To Protect Confidentiality And Commercialise Safely
Patent applications are generally published once they reach the publication stage, which means the technical details can become publicly accessible. Until that point (and often even after), your business will still rely on confidentiality and well-drafted contracts to protect sensitive information like prototypes, pricing models, manufacturing details, and roadmaps.
Depending on how you operate, you might consider:
- contractor and development agreements that clearly assign IP created by developers or engineers to your business
- manufacturing and supply agreements that include confidentiality and quality control terms
- customer terms that manage liability and set clear boundaries around use
If your business has an online component (which most startups do), you’ll also want to think about customer data and compliance. A tailored Privacy Policy is often essential if you collect personal information through a website, app, mailing list, or signup form.
Don’t Forget The “Other” IP
Even if your focus is patents, it’s common for your most visible commercial asset to be your brand. If you’re investing in a product name, logo, or tagline, you’ll usually want a trade mark strategy running in parallel.
This matters because patents typically protect the invention, not the brand. If a competitor can’t copy your invention but can use a confusingly similar brand, you can still end up with a market problem.
Key Takeaways
- The patent application process in Australia is a staged pathway, and startups often use provisional filings to secure an early priority date while they validate the product and market.
- Before filing, it’s critical to manage confidentiality and avoid public disclosure that could affect whether your invention is considered “new” (even though limited exceptions may apply in some cases).
- A strong patent strategy is both legal and commercial - it should match your funding timeline, go-to-market plan, and international expansion goals.
- Your patent is only as valuable as your broader foundations: clear IP ownership, the right business structure, and contracts that protect confidentiality and commercialisation.
- Most high-growth businesses combine patents with other IP protection (like trade marks) and practical legal documents to build a defensible position.
If you’d like a consultation on protecting your startup’s IP and planning your patent strategy, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat. For patent drafting and filing, you will usually need a registered patent attorney - and Sprintlaw can help you coordinate the right support alongside your broader legal setup.








