Rowan is the Marketing Coordinator at Sprintlaw. She is studying law and psychology with a background in insurtech and brand experience, and now helps Sprintlaw help small businesses
If you’re building a business in Australia, chances are you’ve thought about how to attract and keep great people. Maybe you want to reward a key hire, incentivise a contractor, or keep a senior leader focused on growth without immediately giving away real equity.
That’s where phantom shares (sometimes called “phantom equity”) can be a very practical option. They can deliver an equity-like upside, without issuing actual shares in your company.
But there’s a catch: phantom equity only works smoothly when everyone is clear on the rules. If it’s vague, informal, or promised in a few dot points, it can quickly create confusion, disappointment, and disputes at the worst possible time (often when the business is doing well, a sale is on the table, or someone leaves).
A Phantom Share Agreement is the document that turns a “nice idea” into a clear, enforceable incentive structure that fits your business model and protects you from avoidable risk.
What Is A Phantom Share Arrangement?
A phantom share arrangement is an incentive plan where a person is granted “phantom shares” that track the value of real shares, but they do not receive actual shares or ownership in the company.
In simple terms, phantom shares are a contractual promise: if the company’s value increases (or if a specific event happens), the participant may receive a cash payment (or sometimes another type of benefit) calculated by reference to that value.
Phantom Shares vs Real Shares
Real shares usually mean the person becomes a shareholder and gets legal rights (like voting rights, rights to dividends, and rights on a sale), and their name may appear on the share register.
Phantom shares are different:
- No legal ownership: the participant isn’t a shareholder.
- No shareholder voting rights: unless you separately grant governance rights (rare).
- Usually “cash-settled”: the benefit is paid as a bonus-like amount when conditions are met.
- Flexible structure: you can tailor the conditions to performance, time served, milestones, or an exit event.
Why Businesses Use Phantom Equity
Phantom equity can be attractive when you want to align incentives without changing your ownership structure or creating long-term complications with shareholders.
Common reasons include:
- You want to reward a key person, but you’re not ready to dilute equity.
- You want to avoid creating a “minority shareholder” scenario with legal rights you may not want to grant.
- You want a plan that’s easier to unwind if the working relationship ends.
- You want incentives tied to a sale (exit), not ongoing shareholder rights.
Phantom equity is often used alongside (or in place of) other arrangements like bonuses, commission structures, or share options. If you’re considering alternatives, it can help to understand share options as well, because the legal and practical outcomes can be quite different.
Why Do I Need A Phantom Share Agreement?
You need a Phantom Share Agreement because phantom equity is not “built into” Australian company law the way shares are. Since phantom shares are contractual, the agreement is the entire source of truth.
If you don’t clearly document the arrangement, you risk misunderstandings about what was promised, when it’s earned, how it’s calculated, and what happens if things change.
1. It Prevents “We Thought It Meant…” Disputes
Phantom equity can sound straightforward at the start: “You’ll get 2% phantom equity.”
But 2% of what?
- 2% of current value or future value?
- 2% of ordinary shares only, or all “equity” including preference shares?
- 2% of the sale price, or 2% of proceeds after debts are paid?
- 2% if they stay for 12 months, or only if they stay until exit?
A Phantom Share Agreement forces these questions to be answered upfront, while everyone is still aligned and optimistic.
2. It Sets Clear Rules For Vesting And Performance
Most phantom plans include conditions. The agreement is where you specify the triggers that create an entitlement, such as:
- Time-based vesting: e.g. vesting monthly over 3 years with a 12-month cliff.
- Milestone-based vesting: e.g. vesting when revenue hits a threshold, a product launches, or a contract is signed.
- Exit-only entitlement: e.g. payable only if the business is sold.
Without clear vesting rules, it’s easy for participants to feel they “earned” something even if the business hasn’t reached the agreed trigger.
3. It Protects Your Cap Table (And Your Control)
One of the main reasons founders choose phantom equity is to avoid issuing real shares and changing ownership.
A well-drafted Phantom Share Agreement should reinforce that:
- phantom shares are not actual shares;
- the participant is not a shareholder;
- no voting rights or shareholder rights are granted; and
- the arrangement does not restrict your ability to raise capital (unless you deliberately include protections).
If your business is also putting in place foundational ownership documents like a Shareholders Agreement or a Company Constitution, it’s important your phantom plan doesn’t accidentally conflict with those rules.
4. It Makes Exits, Redundancies, And Resignations Much Cleaner
People don’t only leave when things are going badly. Sometimes a high performer resigns, a contractor relationship ends, or a senior employee is made redundant as the business changes direction.
If you haven’t documented what happens to phantom equity on departure, you may end up negotiating under pressure (or facing a dispute) later.
A Phantom Share Agreement can set out:
- whether unvested phantom shares lapse automatically;
- whether vested benefits are forfeited or remain payable at a later date;
- how “good leaver” and “bad leaver” scenarios work; and
- whether misconduct, breach of confidentiality, or competition triggers forfeiture.
5. It Helps You Manage Confidentiality And Competitive Risk
Incentives are often offered to people who have access to valuable information: pricing, strategy, product plans, customer data, and financials.
A Phantom Share Agreement is a good place to reinforce confidentiality and IP protections (usually alongside an employment or contractor arrangement). If the participant is an employee, you’ll also want the fundamentals nailed down in an Employment Contract so the overall relationship is consistent and enforceable.
What Should A Phantom Share Agreement Include?
There’s no single “one size fits all” phantom equity model. Your agreement should reflect how your business actually operates and what you’re trying to achieve.
That said, there are a few clauses and concepts that usually matter in most Australian phantom share arrangements.
Grant Details (What Is Being Granted?)
- Number of phantom shares (or percentage): how much is granted.
- What the phantom shares track: company value, equity value, or sale proceeds.
- Type of benefit: cash bonus, deferred bonus, or another agreed benefit.
Vesting Schedule And Conditions
- Vesting dates: monthly, quarterly, annually, or milestone-based.
- Cliff period: whether nothing vests until a minimum service period is met.
- Performance conditions: KPIs, EBITDA, revenue, project delivery, customer retention, or other metrics.
Valuation Method (How Do You Calculate The Benefit?)
This is where many phantom plans succeed or fail. The agreement should clearly explain how the phantom benefit is calculated.
Depending on your business, that might involve:
- Exit-based valuation: based on actual sale price received.
- Agreed formula: e.g. a multiple of recurring revenue or EBITDA.
- Independent valuation: valuation by an accountant or valuer under an agreed process.
You’ll also want clarity on whether the calculation is done:
- before or after debt is repaid;
- before or after transaction costs;
- before or after investor preferences (if relevant); and
- before or after tax (and whose tax responsibility it is).
Trigger Events (When Is It Payable?)
Common trigger events include:
- Exit event: sale of shares or sale of business/assets, merger, or IPO-type event.
- Dividend equivalent: a payment tied to dividends (less common in small businesses).
- Discretionary bonus conversion: phantom value converted into a bonus pool based on performance.
Leaver Provisions
Clear “leaver” terms are often what separates a practical phantom plan from a risky one.
Your agreement may distinguish between:
- Good leaver: resignation with notice, redundancy, death, permanent incapacity, or termination without cause.
- Bad leaver: serious misconduct, fraud, breach of restraint, breach of confidentiality, or termination for cause.
These terms can determine whether phantom benefits vest early, lapse, are reduced, or remain payable at a later point.
Company Discretions And “Change” Protections
Businesses evolve. You may restructure, raise money, acquire another business, or change your operating model.
A Phantom Share Agreement can address:
- your ability to vary the plan (and when you need consent);
- how corporate restructures affect the phantom calculation;
- what happens if the business issues new shares or changes share classes; and
- whether the plan can be terminated (and what happens to existing grants).
This is particularly important if you have co-founders and evolving ownership expectations already documented in a Founders Agreement.
How Do Phantom Shares Fit With Employment, Tax, And Compliance In Australia?
Phantom equity is often offered to employees, but it can also be offered to contractors or advisors. Either way, it sits at the intersection of incentives, tax outcomes, and your broader legal obligations.
Because each business and each person’s circumstances differ, it’s important to treat the points below as general guidance and then get advice tailored to your situation before finalising the plan.
Employment Law: Make Sure The Whole Relationship Makes Sense
A phantom plan is usually not a stand-alone promise. It should match (and not contradict):
- the person’s employment contract or contractor agreement;
- position descriptions and KPIs;
- confidentiality and IP clauses; and
- termination and notice clauses.
If the phantom incentive is meant to reward performance, your documents should also make it clear what “performance” means in practice, how it’s assessed, and who decides.
Tax: Phantom Equity Often Becomes Taxable When It’s Paid
In many phantom arrangements, the payment is treated more like a bonus than an equity disposal.
That can have flow-on consequences, including:
- when tax is triggered (often at payment time);
- how the payment is characterised (e.g. employment income);
- whether PAYG withholding applies for employees; and
- how superannuation is treated (which can depend on the structure of the payment).
The key practical point: don’t assume phantom equity will be taxed like real shares or like an employee share scheme. A clear agreement, plus tailored tax advice, can help avoid surprises for both you and the participant.
Corporations And Governance: Keep Incentives From Becoming Accidental “Equity”
One common risk is accidentally creating expectations or rights that look like ownership. For example, promising voting input, “shareholder-style” approvals, or guaranteed payouts regardless of performance can blur the line.
A properly structured phantom plan stays clearly contractual and avoids creating confusion about who owns what.
If you’re actively considering the right format, it can help to structure your documents consistently with a dedicated arrangement such as a Phantom Share Scheme and supporting terms that reflect how your business makes decisions.
How Do I Set Up A Phantom Share Arrangement The Right Way?
A phantom incentive can be a powerful retention and motivation tool, but the setup needs to match your business reality.
Here’s a practical roadmap many businesses follow.
1. Get Clear On The Commercial Goal
Before you draft anything, clarify what you actually want the plan to do.
- Is this to retain someone for 2–3 years?
- Is it to push growth metrics (revenue, margin, customer retention)?
- Is it to align everyone toward an exit?
- Is it to reward a leadership role without giving up control?
The “why” determines the structure.
2. Decide What The Phantom Benefit Tracks
In practice, many businesses choose one of these approaches:
- Exit value model: benefit is only paid if there’s a sale event.
- Value growth model: benefit grows as the company’s value increases (even if there’s no exit yet).
- Profit participation model: benefit is tied to profit, EBITDA, or a bonus pool.
Each model has different complexity and different expectations for the participant.
3. Choose The Vesting And Leaver Rules That Fit Your Risk
This is where you balance motivation against protection.
For example:
- If you want retention, a 12-month cliff with monthly vesting after that is common.
- If you want milestone delivery, vesting at project completion can be more appropriate.
- If you want to protect the business, stronger forfeiture rules for misconduct may be essential.
The best structure is one that the participant understands and sees as fair, while still protecting the business if the relationship breaks down.
4. Make Sure It Fits With Your Existing Ownership Documents
If you already have real equity holders, you’ll want to ensure your phantom plan doesn’t cause friction or confusion.
That includes consistency with:
- how decisions are made;
- how sale proceeds flow;
- how new investors may be introduced; and
- how ownership is defined across share classes.
In some cases, the phantom structure may be paired with (or compared against) a Phantom Share Option Plan, depending on whether you’re granting a direct entitlement now or an entitlement that is exercised later.
5. Put The Agreement In Writing Before The Motivation Moment
The most stressful time to clarify phantom equity terms is when:
- someone is leaving and asks “what am I entitled to?”
- you’re negotiating a sale and the buyer wants certainty on liabilities; or
- your finance team asks how to account for the plan.
It’s far easier (and usually cheaper) to set the plan up properly while the relationship is positive and everyone is aligned.
Key Takeaways
- Phantom shares can reward key people with equity-like upside without issuing real shares or changing ownership in your company.
- A Phantom Share Agreement matters because phantom equity is contractual - the agreement is what defines vesting, valuation, trigger events, and what happens when someone leaves.
- Without clear terms, phantom equity can create major disputes about “what was promised,” especially during resignations, redundancies, or a business sale.
- A strong Phantom Share Agreement should clearly cover grant size, vesting rules, valuation method, payment triggers, leaver provisions, and how restructures or fundraising affect the plan.
- Phantom equity often overlaps with employment arrangements and tax outcomes, so the plan should be consistent with your broader legal documents and commercial reality.
- Setting the plan up early (before there’s pressure) is one of the best ways to protect your business and keep incentives working as intended.
If you’d like help putting a Phantom Share Agreement in place (or reviewing an existing arrangement), contact Sprintlaw on 1800 730 617 or email team@sprintlaw.com.au for a free, no-obligations chat.








