Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’ve seen “POA” pop up in contracts, emails or price lists and wondered what it actually means for your business, you’re not alone.
In Australia, POA commonly has two business meanings: Power of Attorney (a legal authority to act on someone’s behalf) and Price On Application (a pricing notation).
Both are useful, but each has legal and practical considerations you should understand before using them in your business.
Below, we break down both meanings in plain English, when to use each, the risks to watch for, and the documents you’ll want in place to stay compliant and protected.
What Does “POA” Mean In Business In Australia?
POA is an acronym you’ll typically see used two different ways:
- Power Of Attorney: A legal instrument that authorises someone (the attorney/agent) to make decisions or execute documents on behalf of a person or a company, within defined limits.
- Price On Application: A pricing approach where the seller advertises a product or service without a dollar figure, and provides a price on request.
Understanding which meaning applies depends on context. In contracts and signing pages, POA usually refers to a Power of Attorney. In sales collateral and listings, POA is generally Price On Application.
POA As Power Of Attorney: When Would A Company Use It?
For small businesses, a Power of Attorney (company POA) can be helpful to keep things moving when directors are interstate, overseas or simply unavailable to sign.
Common scenarios include:
- Authorising a trusted manager or external lawyer to execute routine contracts while directors travel.
- Delegating authority to sign property, finance or supplier documents for a specific project or period.
- Centralising sign-off for a group of companies where one entity needs to act for others.
Think of a POA as a formal delegation of signing power. It sits alongside (and must be consistent with) your broader authority framework, including any board delegations, internal policies and how you execute documents under the Corporations Act.
Importantly, a company can also rely on ordinary agency principles. In many day-to-day situations, an employee or contractor may bind the business under the law of agency, as long as they have actual or apparent authority. A POA is different: it’s a written instrument that expressly grants authority and is typically relied on for higher-value or higher-risk transactions.
POA vs Other Ways To Authorise Signatures
- Section 127 company execution: Companies can sign contracts and deeds using prescribed methods under the Corporations Act (for example, two directors, a director and secretary, or sole director/secretary). This is separate from a POA and can simplify execution without delegating to a third party. See how signing documents under section 127 works in practice.
- Section 126 authority: A company can authorise an individual (e.g. an employee) to execute on its behalf without a formal POA, but clarity and evidence of that authority are important for counterparties.
- Letter/Authority To Act: For narrower tasks - like permitting an adviser to liaise with a supplier or landlord - a targeted Letter of Authority or an Authority to Act form is often sufficient and easier to revoke.
When A POA Makes Sense
- You need an attorney to sign deeds on the company’s behalf (these have formalities and higher stakes). If you’re executing deeds regularly, review what a deed is and how it differs from an ordinary contract.
- You want an enduring arrangement to cover a defined period or multiple transactions, rather than one-off letters of authority.
- Your business operates across states or has multiple directors who can’t always sign together, and you need consistent execution processes.
Key Risks To Manage
- Scope creep: If the POA’s scope is too broad, your attorney may bind the company to obligations you didn’t intend. Keep it specific and proportionate.
- Counterparty reliance: Third parties will rely on the POA. Make sure it’s clear, current, properly executed and easy to verify.
- Revocation and changeover: You must be able to revoke the POA quickly (and notify counterparties) if the relationship changes or the attorney leaves.
- Signing formalities: Errors in execution can invalidate the instrument. Confirm you’re meeting the legal requirements for signing documents.
How Do You Put A Power Of Attorney In Place For Your Business?
Here’s a straightforward process many small businesses follow to set up and use a company POA.
1) Decide What Authority You’re Granting (And To Whom)
Define exactly what the attorney can do. Consider:
- Scope: Which types of documents can be signed? Are there dollar limits or categories (e.g. leases, supplier contracts, releases)?
- Duration: Is this for a specific project or for a set period? Will it lapse automatically?
- Conditions: Any internal approvals required before the attorney signs (e.g. board or director sign-off above a threshold)?
- Identity: Is the attorney an employee, a director, an external lawyer or a related company?
2) Draft The POA (Tailored To Your Structure And Risks)
The instrument should be in writing and clear on the powers granted, limits, start date and termination rights, and whether it extends to deeds.
For deeds, ensure the POA itself is created and executed in a way that supports deed execution by the attorney (including witnessing or electronic execution processes where permitted). If in doubt, revisit what a deed requires to be valid.
3) Execute The POA Correctly
Companies typically execute a POA under the Corporations Act using the prescribed methods. Align your process with the rules for company execution under section 127 or an authorised signatory under section 126, as appropriate.
If you’re appointing an attorney to sign deeds, the POA may itself be a deed. Pay attention to witnessing, electronic signing and any jurisdiction-specific formalities so the instrument holds up when relied upon.
4) Communicate And Control Use
- Store the POA centrally (with your delegations and contract register) so your team and counterparties can confirm authority.
- Tell key suppliers, landlords, financiers and partners who is authorised and for what.
- Set up internal checks - for example, the attorney must attach the POA when executing or reference its file number in the signature block.
5) Revoke Or Update Promptly
Schedule review dates and put a process in place to revoke authority when people change roles. Written revocations should be communicated to anyone who may reasonably rely on the earlier POA.
POA As “Price On Application”: Is It Legal To Hide Prices?
POA also means “Price On Application”. Businesses use it when pricing varies, is negotiable or depends on scope - for example, bespoke services, complex installations or projects that require a site visit.
It’s lawful to use POA, but you must still comply with the Australian Consumer Law (ACL) and general pricing rules. The big picture is simple: don’t mislead, and make pricing clear as early as reasonably possible.
When POA Pricing Makes Sense
- Every job is custom and you need more information before quoting accurately.
- Pricing depends on variables outside your control (shipping, materials, site conditions).
- You offer a range of configurations with different inclusions, and a base price would be confusing.
Legal Considerations For POA Pricing
- Misleading conduct: Your marketing can’t give a false impression about cost, savings or availability. This sits within the ACL’s general ban on misleading conduct and specific rules around claims and pricing. See how advertised price laws work for common scenarios.
- Invitation to treat: Most price displays are an “invitation to treat”, not a binding offer. Using POA doesn’t create a contract - the contract forms when you make and the customer accepts a clear offer. If you’re unsure about this distinction, revisit invitation to treat vs offer.
- Drip pricing and add-ons: Avoid presenting an attractive headline that omits unavoidable fees. If there are compulsory charges, disclose them clearly and early.
- Timely quotes: When customers enquire, provide a written quote promptly, including inclusions/exclusions, taxes and the period for which the quote is valid.
Best Practices If You Use POA
- Explain why the price is POA (e.g. “price depends on scope and site conditions”).
- Publish typical ranges or minimums where feasible, even if the exact price is POA.
- Send a scoped quote with clear terms (deliverables, timelines, variations and payment terms) before work starts.
- Use consistent, plain-English terms that match your Terms of Trade to avoid confusion.
- Keep records of enquiries, assumptions and approvals in case a price is later disputed.
What Legal Documents And Policies Should You Have In Place?
Whether you’re appointing an attorney or quoting POA prices, strong documents will protect your position and keep you compliant.
- Authority To Act Form: A targeted document granting someone limited authority (for example, to liaise with a supplier). This is useful when a full POA is unnecessary. See Authority to Act Form.
- Power Of Attorney (Company): A tailored instrument authorising an attorney to sign specified documents and, if needed, deeds on behalf of the company, with clear limits and revocation terms.
- Terms Of Trade: Sets out pricing, invoicing, variations, delivery, warranties and risk allocation. Crucial if you use POA pricing so quotes align with your standard terms. See Terms of Trade.
- Quotation Terms: Short-form quote terms or a clause pack covering validity periods, assumptions, exclusions and change control (so scope creep is managed).
- Letter Of Authority: When you need to authorise a third party for a specific task (e.g. to collect documents or negotiate a single deal) rather than a broad POA. See Letter of Authority.
- Contract Execution Playbook: An internal policy detailing who can sign what, when to use section 127, when to rely on agency, and when to produce the POA.
- Deed Execution Guidance: A checklist for when documents must be signed as deeds, including witnessing or electronic signing practices. If your team handles deeds, share a link to your internal guide and ensure it aligns with the rules for signing documents in Australia.
It’s also wise to train your team on the basics of agency, including when an employee’s actions can bind the company under the law of agency, and how to respond to counterparties requesting proof of authority.
Tips For Aligning Quotes, Contracts And Execution
- Make sure your quote terms mirror your master contract and Terms of Trade to avoid inconsistencies.
- If a document must be executed as a deed (for example, a release or settlement), confirm your POA supports deed execution or use section 127 execution.
- For marketing, check your pricing statements meet advertised price laws, especially if using POA on product pages.
- When presenting a proposal, clarify whether it is an offer or an invitation for the customer to make an offer, consistent with the principles of invitation to treat vs offer.
Key Takeaways
- POA has two common business meanings: Power of Attorney (authority to act) and Price On Application (pricing on request) - context is key.
- A company Power of Attorney can streamline execution when directors aren’t available, but it should be carefully scoped, time-limited and easy to revoke.
- Company execution under section 127 and targeted Letters of Authority are practical alternatives to a broad POA in many situations.
- POA pricing is lawful in Australia, provided you avoid misleading conduct and communicate total price and compulsory fees clearly and early.
- Back up your approach with strong documents such as an Authority to Act, Terms of Trade and a clear contract execution process, and ensure deed and signing formalities are followed.
- Training your team on agency, pricing rules and execution methods reduces risk and keeps deals moving without legal headaches.
If you’d like a consultation on using POA in your business - whether for delegating authority or handling “Price On Application” offers - you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.


