Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Thinking about selling your business in Australia? Whether you’re ready for a new challenge, planning retirement, or responding to a changing market, selling your business can be exciting - and a little overwhelming.
The opportunity is real, but so are the legal steps and risks. Getting your legal foundations right from the start will help you maximise value, avoid delays, and complete a clean handover with confidence.
In this guide, we’ll walk through the key decisions, documents and compliance tasks involved in selling a business in Australia (including state-based points like retail leases and duty). Use this checklist-style overview to plan your sale from first enquiry to settlement.
What Does Selling A Business Involve?
Selling a business isn’t just finding a buyer and handing over the keys. Legally, it’s a structured process that involves negotiations, disclosures, contracts, third‑party consents and careful compliance.
There are two common sale methods:
- Asset sale: The buyer purchases selected assets (for example, equipment, inventory, intellectual property, domain names, contracts and goodwill). Liabilities generally stay with the seller unless expressly assumed.
- Share sale: The buyer purchases shares in your company. The company remains the owner of all assets and liabilities, but the shareholders change.
Each approach has different legal, tax and operational implications. The “right” option depends on your structure, risk profile, what the buyer wants, and how simple you’d like the transition to be.
Location matters too. For example, retail and commercial leases often require landlord consent to transfer, and some state and territory duties only apply if the sale includes dutiable property (such as land or interests in land). We cover these below.
Step-By-Step: How To Sell A Business In Australia
1) Appoint Your Core Advisors
Engage an accountant and a business sale lawyer early. Your accountant will advise on tax position and financial reporting. Your lawyer will guide you through negotiations, due diligence, documents, consents and settlement mechanics.
Early advice prevents costly mistakes and helps you present the business professionally to buyers.
2) Decide What You’re Selling (Asset vs Share)
Confirm the sale type and exactly what’s included or excluded. For asset sales, list assets (and any liabilities) to be transferred - for example, plant and equipment, stock, IP, customer contracts and goodwill. For share sales, check your company’s constitution and any shareholder arrangements for pre‑emptive rights, drag/tag rights or consent requirements.
If you have multiple owners, make sure everyone is aligned on the sale approach and authorisations.
3) Prepare Your Data Room And Disclosures
Buyers will want to verify the business. Gather financials, key contracts, licences, policies, IP registrations, HR records and asset lists. Be transparent about issues - early disclosure maintains trust and reduces re‑negotiation risk.
Protect your confidential information by having interested parties sign a Non‑Disclosure Agreement before you share details.
4) Negotiate Terms And Sign A Sale Agreement
Once you have a serious buyer, you’ll usually align on headline terms (price, timing, inclusions, adjustments) in a heads of agreement or term sheet, then negotiate the full contract. Your Business Sale Agreement (or Share Sale Agreement) is the centrepiece. It covers price and payment mechanics, assets and liabilities, completion deliverables, warranties, indemnities, restraints, employee treatment and post‑completion assistance.
Well‑drafted terms save time at settlement and reduce post‑sale disputes.
5) Obtain Third-Party Consents
Many contracts can’t be transferred without consent. Common examples include:
- Leases: Landlord consent to assignment (often with a deed of assignment).
- Key supplier and customer contracts: Novation or assignment may be needed.
- Finance and equipment hire: Lender or hire company consent.
- Franchising: Franchisor approval and disclosure compliance (if applicable).
Build consent requirements into your transaction timeline so they’re obtained well before settlement.
6) Complete Settlement And Transfer Assets
On completion, you’ll hand over the business and transfer legal title to assets. That can include assigning leases (with a Deed of Assignment of Lease), transferring domain names, IP, business names, social media handles and equipment. For share sales, you’ll update the share register and company records.
Plan the operational handover too - systems access, passwords, accounts, and continuity arrangements.
7) Communicate With Staff And Stakeholders
Prepare internal and external announcements, customer communications and a practical plan for the first weeks post‑completion. A clear transition plan helps preserve value and goodwill.
The Key Legal Documents You’ll Need
Every deal is different, but most business sales will include several of the following:
- Non‑Disclosure Agreement (NDA): Protects your confidential information during discussions with prospective buyers, advisers and lenders.
- Heads Of Agreement / Term Sheet: Records major commercial terms (often largely non‑binding) to streamline drafting of the full contract.
- Business Sale Agreement / Share Sale Agreement: The main contract covering price, assets or shares, liabilities, adjustments, warranties, indemnities, restraints, employee treatment and completion deliverables.
- Assignments / Novations: Documents to transfer contracts to the buyer or substitute parties.
- Deed Of Assignment Of Lease: Used to transfer a retail or commercial lease to the buyer with landlord consent.
- IP Transfer Documents: Assignments for trade marks, copyright, domain names and other intellectual property.
- Employee Letters: Notices outlining end dates or offers from the buyer for transfer of employment (depending on the deal structure).
- Restraint Of Trade: A clause or standalone deed limiting competition and solicitation post‑sale; restraints must be reasonable to be enforceable. Where needed, get targeted restraint of trade advice.
Your lawyer will tailor the documents to your transaction, industry and risk profile.
Compliance Essentials When You Sell A Business
Business Names, ABNs and Company Records
- ABN: An Australian Business Number can’t be transferred. The buyer must use their own ABN (or obtain one) for the acquired business.
- Business name: Business names can usually be transferred to the buyer via ASIC once the deal completes.
- Company records: For share sales, update share registers and ASIC company details following completion.
Leases And Licences
Retail and commercial leases typically require landlord consent to assign, and most landlords will want financials and references from the incoming tenant. Some industries also require licences or permits; check whether these are transferrable or must be re‑applied for by the buyer.
If you operate in a retail setting, make sure your lease obligations align with the Retail Leases Act (NSW) or the equivalent laws in your state or territory.
Employment Law
Under the Fair Work framework, a “transfer of business” can occur when the buyer takes over the business and employs your staff within a certain period. Generally, employee consent is not required for a transfer of business to occur, but the buyer must make offers of employment to the individuals they wish to hire.
Key points to work through with your advisors include:
- Whether service will be recognised by the buyer and how entitlements will be handled (for example, annual leave, sick leave and long service leave).
- Who pays out which entitlements on settlement versus the buyer assuming them (often adjusted in the purchase price).
- Any necessary redundancy payments if employees are not offered roles or do not transfer.
Plan employee communications carefully and ensure records are accurate and complete before due diligence.
Consumer Law
You must not mislead buyers or conceal material facts. The Australian Consumer Law (ACL) prohibits misleading or deceptive conduct in trade or commerce - that includes statements you make in an information memorandum or during negotiations. Be accurate and consistent with your disclosures.
PPSR Security Interests
Many business assets (like vehicles, equipment or stock) may be subject to security interests recorded on the Personal Property Securities Register (PPSR). To transfer clear title, you’ll usually need to arrange discharges or releases. If you’re unsure how this works, start with a refresher on what the PPSR is and how it affects asset transfers.
GST, CGT And Stamp Duty
Tax outcomes differ between asset and share sales and by state/territory. Common considerations include:
- GST: A sale of a going concern can be GST‑free if specific conditions are met (for example, the business is supplied as a going concern and both parties are registered for GST).
- CGT: Capital gains tax may apply, and Small Business CGT concessions might be available depending on your circumstances.
- Stamp duty: In some jurisdictions, duty applies only to dutiable property (for example, land or interests in land). In NSW, most standalone business assets are not dutiable, but duty may still arise if the sale includes dutiable property or triggers landholder rules.
Important: Sprintlaw is a law firm - we don’t provide tax advice. Please speak with your accountant or tax adviser about GST, CGT and duty for your sale.
Due Diligence: What Sellers Should Check
Buyers will review your business thoroughly. Running a seller‑side “health check” first helps you spot issues early, keep the deal on track and protect your price.
- Financials: Up‑to‑date financial statements, BAS and tax returns; clear revenue and margin trends.
- Contracts: Check transferability, change‑of‑control clauses and any required consents for key customers, suppliers and leases.
- Employment: Accurate entitlement balances and compliant employment contracts, policies and records.
- IP ownership: Ensure logos, brand assets, trade marks and content are owned by the business, not by individuals or contractors.
- PPSR: Identify and plan to discharge any registered security interests affecting assets you’re selling.
- Disputes and compliance: Resolve or disclose disputes, notices or investigations that could affect the business.
If you’d like structured support, a seller‑side data room and checklist can be set up as part of a legal due diligence package so you know exactly what a buyer will expect.
Valuation, Pricing And Common Pitfalls
How Do You Value The Business?
Valuation is a mix of numbers and narrative. Buyers look at:
- Asset value: Tangible assets, working capital and IP.
- Earnings: Normalised profits and an earnings multiple appropriate for your sector and risk profile.
- Market: Comparable sales and current demand.
Strong systems, clean contracts and a clear post‑sale transition plan usually help sustain a stronger price.
Common Pitfalls To Avoid
- Gaps in the sale agreement: Failing to address completion deliverables, adjustments, warranties, restraints or dispute resolution.
- Missing consents: Not securing landlord, key customer/supplier or lender approvals in time for settlement.
- Unclear employee treatment: Misunderstandings around transferring staff, recognising service and apportioning entitlements.
- PPSR surprises: Security interests not discharged before completion, delaying transfers of title.
- Operational handover issues: No plan for knowledge transfer, access credentials, or continuity of systems and payments.
- State‑based lease issues: Overlooking retail lease obligations and timing requirements under local laws.
A robust Business Sale Agreement and early planning around consents and transfers are the best protections against these risks.
Key Takeaways
- Decide early whether you’re doing an asset sale or a share sale - it affects risk, tax, documents and how the handover works.
- Prepare properly: organise financials, contracts, HR records, IP and licences, and protect information with an NDA.
- Lock down the legal core: a tailored Business Sale Agreement, assignments/novations, lease transfers and clear employee treatment.
- Compliance matters: manage retail/commercial lease consents, transfer or re‑apply for licences, address PPSR registrations, and avoid misleading statements under the ACL.
- Plan employment steps under the Fair Work framework - employee consent is generally not required for a transfer of business, but entitlements and service recognition must be handled correctly.
- Get expert input on GST, CGT and duty - tax outcomes vary, and Sprintlaw doesn’t provide tax advice.
If you’d like a consultation on selling your business in Australia, reach out to us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat about your situation.








