Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re growing your venture and wondering whether it’s time to “become a company,” you’re not alone. Many Australian small business owners reach a point where they want more credibility, better risk protection, or a structure that makes it easier to bring in co‑founders and investors.
But what exactly is a company, how is it different from a sole trader or partnership, and what does it take to run one properly under Australian law?
In this guide, we’ll break down what a company is in plain English, when it can make sense for a small business, how to set one up, and the key legal obligations and documents you’ll want in place so you can move forward with confidence.
What Is A Company?
A company is a separate legal entity registered with the Australian Securities and Investments Commission (ASIC). In practical terms, that means the company can own property, enter contracts, sue and be sued, and take on debt in its own name-separate from you as the owner.
This separation is powerful. It’s the basis of “limited liability,” which, in many cases, helps protect your personal assets if the company runs into trouble (so long as you meet your director duties and don’t give personal guarantees).
When you register a company, you receive an Australian Company Number (ACN). Your company can then apply for an Australian Business Number (ABN), register for GST (if required), and operate under its own name.
Key features of an Australian company:
- Separate legal entity with limited liability for shareholders.
- Owned by shareholders and managed by directors (which can be the same people in a small business).
- Regulated under the Corporations Act and monitored by ASIC.
- Greater credibility with suppliers, customers and investors.
- More formal governance and ongoing compliance compared to a sole trader.
Company Vs Other Structures: Which One Suits You?
Before you incorporate, it helps to step back and compare structures. There’s no one “best” structure-it depends on your goals, risk profile and growth plans.
Sole Trader
Quick and inexpensive to start. You control everything and keep the profits, but you’re personally liable for the business’s debts and obligations. This can be risky as you scale.
Partnership
Two or more people running a business together. Simple, but partners are usually jointly and severally liable-meaning your personal assets could be on the line for partnership debts or actions.
Company
A separate entity that can protect personal assets (within limits), can issue shares to co‑founders or investors, and often appears more established to the market. It comes with more compliance and costs, but it can be a strong foundation for growth.
If you’re weighing up the pros and cons of company formation versus staying as a sole trader, think about factors like risk, hiring plans, funding, and exit strategies. Many growing businesses decide a company is the right fit once they’re hiring staff, signing bigger contracts, or planning to scale.
How Do You Set Up A Company In Australia?
Setting up a company is a straightforward process when you approach it step by step. Here’s a practical roadmap.
1) Choose Your Company Name
Check that your preferred name is available and not too similar to an existing company or registered trade mark. If you trade under a different name to the registered company name, you’ll also need to register that business name later.
It’s common to confuse a business name vs company name. A business name is just a trading name; a company name creates the separate legal entity.
2) Decide Your Governance Rules
Every company must be governed by rules. You can use the “replaceable rules” under the Corporations Act, adopt a tailored Company Constitution, or a mix of both. A tailored constitution provides clarity on decision‑making, share issues, director appointments and more.
3) Appoint Directors and Shareholders
At least one director must ordinarily reside in Australia. It’s important to understand the Australian resident director requirements and what directors are responsible for (acting in the company’s best interests, avoiding improper use of position, and keeping proper records, among other duties).
4) Decide Your Share Structure
Think about how ownership will be split now and in the future. If you have co‑founders or plan to bring in investors, a Shareholders Agreement is essential to set expectations around roles, decision‑making, issuing new shares, exits, and what happens if someone leaves.
5) Register With ASIC
Register the company and receive your ACN. After incorporation, apply for an ABN, consider GST registration, and set up your company records (register of members, share certificates, meeting minutes).
6) Put Your Core Contracts and Policies In Place
Before trading, lock in customer terms, supplier contracts and key policies (more on this below). If you’re short on time or want a single point of contact, our fixed‑fee Company Set Up service covers the essentials so you can move quickly and correctly.
How Does A Company Operate Day-To-Day?
Once you’re incorporated, your company needs to follow certain processes to stay compliant and operate smoothly.
Decision-Making and Records
Decisions are made by the board (directors) or shareholders via resolutions. Keep minutes of meetings and written resolutions, and maintain your company registers. This might sound formal, but it keeps your governance tidy and reduces risk if disputes arise.
Signing Contracts
Companies can execute documents under section 127 of the Corporations Act by specified officeholders (for example, two directors, or a sole director/secretary of a proprietary company). Using the correct execution method helps avoid arguments about whether an agreement is binding.
Cash Flow, Payroll and Tax
Set up reliable accounting, invoicing, superannuation, and payroll processes. Talk with your accountant about GST registration thresholds, PAYG withholding and company tax obligations so you don’t miss deadlines.
Culture and Compliance
As you hire, ensure your employment contracts, workplace policies and safety practices meet Australian requirements. Good foundations here avoid costly compliance issues later.
What Laws And Compliance Apply To Companies?
Operating as a company introduces ongoing responsibilities. Here are the core legal areas most small companies need to keep top of mind.
Corporations Law
Companies are regulated under the Corporations Act. Directors must act in good faith in the best interests of the company, exercise care and diligence, avoid improper use of information or position, and keep adequate records. Notify ASIC of key company changes (directors, addresses, share structure) and pay any annual review fees.
Consumer Law
If you sell goods or services, you must comply with the Australian Consumer Law. This covers fair marketing, product safety, consumer guarantees and refunds. Clear customer terms help you manage expectations while staying compliant.
Privacy
If your company collects personal information (which most do-think websites, contact forms, and online sales), you’ll likely need a compliant Privacy Policy and practices consistent with the Privacy Act and Australian Privacy Principles.
Employment
Hiring staff brings Fair Work obligations: correct classification (employee vs contractor), minimum pay and conditions under awards, leave entitlements, safe workplaces, and proper record‑keeping. The right contracts and policies make this manageable from day one.
Intellectual Property
Protect your brand and assets. Register trade marks for your name and logo, ensure you own IP created by employees and contractors, and use NDAs when sharing sensitive information. This is essential to building long‑term value.
Tax and Finance
Companies have distinct tax obligations from sole traders. Coordinate with your accountant on company income tax, GST (if applicable), PAYG, superannuation, and director obligations. Good systems keep compliance stress‑free.
What Legal Documents Should A Company Have?
The right documents and policies do a lot of heavy lifting-setting expectations, reducing disputes, and supporting compliance. Here are the essentials most small companies consider.
- Company Constitution: A tailored rulebook that outlines how your company is governed-appointments, share issues, meetings, dividend rights, and more. Many founders prefer a Company Constitution over default “replaceable rules” for greater clarity and control.
- Shareholders Agreement: Sets out how founders and investors work together (decision‑making, issuing shares, exits, disputes). A well‑drafted Shareholders Agreement is critical if there’s more than one owner.
- Customer Terms: For product or service businesses, clear terms or Terms of Trade define pricing, scope, delivery, warranties, refunds and liability limits. Many companies standardise this with robust Terms of Trade.
- Privacy Policy: Explains how you collect, use, store and disclose personal information and meet your legal obligations. Link it on your website or app. Use a tailored, compliant Privacy Policy.
- Employment Agreements and Policies: When you hire, put written employment contracts in place (including role, pay, hours, IP, confidentiality) and core workplace policies. An Employment Contract for full‑time or part‑time roles helps prevent misunderstandings.
- Contractor Agreements: If you engage contractors, use a clear agreement to define deliverables, payment, IP ownership and confidentiality.
- Non‑Disclosure Agreement (NDA): Protects your confidential information when speaking with potential partners, suppliers or investors.
- Website or App Terms: If you operate online, set rules for users, limit liability and address acceptable use and IP.
Not every company needs all of these on day one, but most will need several. Getting them tailored to your business model and risk profile is a smart investment.
Common Questions About Companies
Do I Have To Be A Company To Run A Business?
No. You can operate as a sole trader or in a partnership. However, if you value limited liability, plan to hire, or want to bring in co‑founders or investment, a company often makes sense.
Can A Company Have Just One Director Or Shareholder?
Yes-many small proprietary companies start with a single director and shareholder. Just remember one director must ordinarily reside in Australia, so make sure you understand the Australian resident director requirements.
Do I Need A Business Name If I Have A Company?
It depends how you trade. If you trade under the registered company name, you don’t need a separate business name. If you want a different trading name, you’ll register that business name (which is separate from the company itself). This is a common area of confusion-see the differences between business name vs company name.
How Does A Company Sign Documents?
A company can execute documents in several ways, including the Corporations Act process under section 127 (for example, by two directors, or a sole director/secretary of a proprietary company). Using the correct method reduces disputes about whether a contract is valid.
What Happens If We Don’t Have A Constitution Or Shareholders Agreement?
You can rely on the Act’s replaceable rules if you don’t adopt a constitution, but they’re one‑size‑fits‑all. Without a Shareholders Agreement, you may have limited guidance for handling exits, new investors or disputes. Most founders put a Company Constitution and a Shareholders Agreement in place early to avoid uncertainty later.
Key Takeaways
- A company is a separate legal entity that can protect your personal assets and help you scale, but it comes with more formal governance and compliance.
- Choose the structure that matches your goals-many growing businesses move from sole trader to company when hiring, raising capital, or taking on larger contracts.
- Plan your governance from day one: adopt a Company Constitution, set your share structure, and use a Shareholders Agreement if there’s more than one owner.
- Understand core obligations across corporations law, consumer law, privacy and employment-robust contracts and policies make compliance much easier.
- Use the correct execution methods (e.g. under section 127) and maintain accurate records to keep your company running smoothly and reduce risk.
- Getting tailored legal documents and setup support early can save time, prevent disputes, and set your company up for long‑term success.
If you’d like a consultation on setting up and running a company in Australia, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.







