Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Is A Privately Held Company?
- Private Company Or Sole Trader-Which One Is Right For You?
How Do You Set Up A Privately Held Company In Australia?
- 1. Map Out Ownership, Roles And Decision-Making
- 2. Choose Your Company Details
- 3. Decide On Your Governance Documents
- 4. Register Your Company With ASIC
- 5. Put Your Shareholders Agreement In Place
- 6. Confirm Share Classes And Issue Shares
- 7. Get Your ABN, Tax Registrations And Bank Account
- 8. Organise Your Core Contracts And Policies
- What Legal Documents Will A Private Company Need?
- Common Pitfalls (And How To Avoid Them)
- Key Takeaways
Thinking about taking your business to the next stage with a company structure? For many Australian founders, moving to a privately held company is a smart way to protect personal assets, access investment, and build a brand that’s set up for growth.
It’s a big step, though. You’ll need to understand how private companies work in Australia, what it takes to set one up, and the ongoing legal obligations that come with running a company.
In this guide, we’ll break it down in plain English so you can decide if a privately held company is right for you-and, if it is, how to set it up the right way from the start.
What Is A Privately Held Company?
A privately held company (often called a “private company”) is a company that’s owned by private shareholders rather than being listed on a stock exchange. In Australia, most private companies are proprietary limited companies (Pty Ltd).
Key features include:
- Limited liability: The company is a separate legal entity. Generally, your personal assets are protected if the company owes money or faces claims.
- Shareholders and directors: Ownership is split into shares held by shareholders. Directors manage the company’s day-to-day and strategic decisions.
- No public share offering: Private companies can’t raise capital from the general public like listed companies can.
- Regulation by ASIC: Private companies must comply with the Corporations Act 2001 (Cth) and requirements set by the Australian Securities and Investments Commission (ASIC).
If you’re weighing a company structure against staying as a sole trader or partnership, the main trade-off is extra compliance for stronger liability protection and a more investable structure.
Private Company Or Sole Trader-Which One Is Right For You?
There’s no one-size-fits-all. Think about your goals, risk profile and growth plans.
A private company is often a good fit if you’re planning to:
- Protect personal assets from business liabilities
- Bring in co-founders or investors and issue shares
- Build a brand that can scale nationally (or globally)
- Offer employee incentives (such as options) down the track
Remaining a sole trader can work if you’re testing a concept or prefer simplicity and minimal costs. But as revenue, risk and headcount grow, many owners transition to a company for clearer governance and limited liability.
If you’re leaning towards a company, get familiar with the basics of public vs private company differences so you’re clear on what a proprietary limited company does and doesn’t do compared to a listed entity.
How Do You Set Up A Privately Held Company In Australia?
Setting up a company is a straightforward process when you follow the steps and get the key documents right. Here’s a practical roadmap.
1. Map Out Ownership, Roles And Decision-Making
Before you register, agree on who owns what, who will be directors, and how decisions are made. If there’s more than one owner, document these foundations early to avoid disputes later.
2. Choose Your Company Details
- Name: Pick your company name (check availability) or register with an ACN-only name initially.
- Registered office and principal place of business: Know where official notices will be sent.
- Directors and secretary: Ensure you meet Australian residency requirements for directors. Review the Australian resident director requirements.
3. Decide On Your Governance Documents
Every company needs internal rules for how it will operate. You can use replaceable rules under the Corporations Act or adopt a tailored Company Constitution that better fits your business and future plans.
4. Register Your Company With ASIC
You’ll lodge key details, pay a fee, and receive an ACN (Australian Company Number). If you want support getting this right, you can use Sprintlaw’s Company Set Up service to handle the registration and core documents together.
5. Put Your Shareholders Agreement In Place
If you have co-founders or early investors, a Shareholders Agreement sets the ground rules-who owns what, how new shares are issued, how disputes are handled, and how an owner can exit. It also clarifies voting rights and protections for minority shareholders.
6. Confirm Share Classes And Issue Shares
You can issue a single class of ordinary shares or create multiple classes (for example, founder shares vs investor shares) with different rights. If you’re planning on alternative rights (like dividends or voting), read up on different classes of shares before you issue anything.
7. Get Your ABN, Tax Registrations And Bank Account
Apply for an ABN, register for GST if required, and set up a separate company bank account. Keeping company finances separate is essential to good governance.
8. Organise Your Core Contracts And Policies
Beyond incorporation, make sure your customer contracts, employment agreements, and website policies are in place. We cover these in more detail below.
What Legal Obligations Apply To Private Companies?
Running a private company brings ongoing responsibilities. The good news is that with the right setup and habits, these obligations are manageable.
Directors’ Duties
Directors must act in good faith, for a proper purpose, and in the best interests of the company. They must also prevent insolvent trading. These duties underpin every key decision you make.
Company Execution And Authority
When the company signs contracts, it should follow the Corporations Act to ensure documents are properly executed. Get familiar with signing under section 127 for clean execution and evidence that a document is binding. Also understand how company authority works under section 126 (for example, who can bind the company) so counterparties are clear on who can sign.
Shareholder Communications And Meetings
Even as a small private company, good governance matters. Keep records, circulate resolutions, and hold meetings when needed. Using standard timelines and practices (like defining what counts as a business day in your documents) reduces confusion.
ASIC Compliance
- Keep company details up to date (officers, addresses, share structure).
- Pay annual review fees.
- Maintain registers (members, options, charges, etc.).
Tax And Payroll
Register for GST if applicable, withhold PAYG for employees, and meet superannuation obligations. It’s wise to use sound accounting systems from day one.
Consumer, Privacy And Employment Law
If you sell goods or services, you must comply with the Australian Consumer Law. If you collect personal information (even just email addresses), you’ll need an appropriate privacy approach and policy. If you’re hiring, ensure proper employment contracts and compliance with Fair Work requirements.
Governance: Shares, Directors And Decision-Making
Strong governance gives your company stability and investor appeal. Here are the core building blocks to get right.
Share Capital And Funding
Your share structure should reflect how the business is funded and who controls which decisions. Consider whether you need different classes of shares for founders, employees and investors-and lock that into your constitution and Shareholders Agreement.
When profits allow and the company meets the tests for distributions, it may pay dividends. Make sure you understand the rules before declaring or paying them-start with this guide to dividends so you’re compliant.
Board And Management Roles
Clearly separate the roles of directors and shareholders. Shareholders own the company; directors run it. If that distinction is new, this explainer on directors vs shareholders is a useful refresher for small companies where the same people often wear both hats.
Decision-Making And Dispute Prevention
Document how big decisions are made-like issuing new shares, spending over certain limits, or appointing/removing directors. Your constitution and Shareholders Agreement should cover these. Clear rules reduce friction as you grow.
Bringing In Investors Or Selling: Transfers, Buybacks And Exits
Private companies often raise capital privately and manage ownership changes via share transfers. Planning ahead will save you headaches later.
Issuing New Shares
When you issue new shares to investors or employees, follow your constitution and Shareholders Agreement. Be mindful of pre-emptive rights, valuation mechanisms, and any class rights that need consent.
Transferring Shares
Transfers usually need board approval and must be recorded correctly. If you expect founder or investor changes, build a clear process for transferring shares, including price, timing and restrictions (like first rights of refusal).
Valuation And Exit Terms
Agreeing on valuation can be contentious. Many companies include a method or process in their Shareholders Agreement to keep things objective. If you’re navigating a buy-in or buy-out, see common approaches to valuing shares so you can set expectations early.
Asset Sale Vs Share Sale
If you’re selling the business, you may sell the company’s shares or the company’s assets. Each route has different tax, risk and contractual implications. Planning for this in your governance documents-and maintaining clean records-sets you up for a smoother due diligence process when the time comes.
What Legal Documents Will A Private Company Need?
Your contracts and policies do the heavy lifting in managing risk. The exact suite will depend on your industry, but most private companies should consider the following.
- Company Constitution: Sets your internal rules and complements the replaceable rules in the Corporations Act. A tailored Company Constitution is ideal if you plan to grow or issue different share classes.
- Shareholders Agreement: Covers ownership, voting, new share issues, exits and dispute resolution-essential for multiple owners. See Shareholders Agreement.
- Founders/Advisor Agreements: Clarify roles, vesting and IP ownership to avoid confusion down the line.
- Customer Terms or Services Agreement: Set clear scope, pricing, IP ownership, warranties and liability limits for your clients.
- Website Terms And Privacy Policy: If you have a website or app collecting personal information, set rules for use and explain how you handle data in line with privacy laws.
- Employment Contracts And Policies: Define roles, confidentiality, IP assignment, and workplace policies to support Fair Work compliance as you hire.
- Contractor Agreements: Use proper contractor terms to set expectations and protect confidential information and IP.
- Non-Disclosure Agreement (NDA): Protects confidential information when discussing partnerships, funding or product development.
You won’t necessarily need everything on day one, but having the core governance documents, client terms and employment contracts in place before you launch will set you up for fewer disputes and cleaner growth.
Common Pitfalls (And How To Avoid Them)
- Informal governance: Not documenting founder arrangements properly can cause issues when revenue or investment arrives. Put a constitution and Shareholders Agreement in place early.
- Unclear sign-off authority: Make sure your team knows who can sign on behalf of the company and use proper execution blocks consistent with section 127.
- Ad hoc share issues: Issuing shares without considering class rights or caps can create long-term problems. Plan your capital structure and refer to your documents before issuing anything.
- IP gaps: If staff or contractors create IP, ensure your contracts assign it to the company. Otherwise, ownership may be unclear.
- Compliance drift: Keep ASIC records current and maintain company registers. Small admin lapses can become big due diligence hurdles later.
Key Takeaways
- A privately held company (Pty Ltd) offers limited liability, clearer governance and an investable structure as your business grows.
- Plan your ownership, roles and decision-making early, then register your company and adopt a tailored constitution and Shareholders Agreement.
- Understand director duties, proper company execution, ASIC filings and core compliance areas (consumer, privacy and employment law).
- Design your share capital with intention, especially if you’ll use different classes of shares, pay dividends, or bring in investors later.
- When ownership changes arise, follow a clear process for transferring shares and agree upfront on a reasonable approach to valuing shares.
- Strong contracts-customer terms, employment agreements, NDAs-and clean records help prevent disputes and make fundraising or exit much smoother.
If you’d like a consultation on setting up or reviewing your privately held company, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.







