Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Running a business in Australia is exciting – you’re creating value, building relationships and growing your brand. But with every sale, partnership or piece of content you publish, there’s also legal risk.
What happens if someone claims your business caused them loss or damage – even when there’s no contract between you? That’s where tort law sits.
In this guide, we unpack what a “tort” is in plain English, the key commercial torts Australian businesses encounter, how torts interact with statutes like the Australian Consumer Law, and practical steps to manage your risk. Our goal is to help you operate with confidence and protect your reputation and bottom line.
What Is A Tort In Australia?
A tort is a civil wrong. It’s a legal claim a person or business can make against another because they suffered loss, damage or injury caused by the other’s conduct, independent of any contract between them.
In business, torts often arise from everyday situations – a slip and fall in your shop, advice that turns out to be careless, a product demo that includes a false statement, or brand use that confuses customers.
Two quick points to keep the concepts clear:
- Torts are judge‑made (common law) causes of action, although some areas (like defamation) are now largely governed by statute.
- Not everything that feels “tort‑like” is a tort. For example, misleading or deceptive conduct under the Australian Consumer Law is a statutory claim (not a tort), and copyright/trade mark infringement are statutory rights, not torts. They often sit alongside tort claims in disputes, which is why they’re discussed together.
Which Commercial Torts Should Businesses Know About?
There are many torts, but a handful appear frequently in commercial disputes. Here are the key ones to understand and manage proactively.
Negligence (Including Negligent Misstatement)
Negligence is the most well‑known tort. It arises where you owe someone a duty of care, you breach that duty by failing to take reasonable care, and that breach causes them reasonably foreseeable loss or damage.
- Examples: Unsafe premises causing customer injury; careless professional advice that leads to financial loss (often called negligent misstatement).
The duty of care exists in many contexts, including workplaces and customer environments. If you have staff, it’s worth reviewing your Duty of Care and putting practical controls in place (training, incident reporting, inspections).
Deceit (Fraudulent Misrepresentation)
Deceit occurs when one party knowingly makes a false statement (or is reckless as to its truth) intending another to rely on it, and that reliance causes loss.
- Examples: Knowingly overstating product capabilities to win a supply contract; fabricating credentials to secure a services engagement.
By contrast, a careless but honest statement might fall under negligent misstatement. For background on statements made in a commercial context, it helps to understand misrepresentation generally.
Passing Off
Passing off protects the goodwill of a business from misrepresentations that lead consumers to believe your goods or services are those of another (or that you’re associated when you’re not). It’s a tort that often travels with statutory consumer law claims.
- Examples: Look‑alike packaging that confuses customers; using a trading name and get‑up so similar to a competitor that buyers assume an affiliation.
Registering and policing your brand (for example, via trade marks) helps reinforce your position, but passing off can still apply where rights aren’t registered if there’s established goodwill and misrepresentation.
Trespass And Property Torts
Trespass to land or goods involves direct, intentional (or sometimes negligent) interference with another’s property.
- Examples: A contractor entering premises beyond agreed areas; handling, damaging or removing a client’s equipment without consent.
These claims can sit alongside contractual issues where access or custody has gone beyond what was agreed.
Defamation (Largely Statutory)
Defamation protects reputation. In Australia it is largely governed by uniform Defamation Acts across the states and territories, but you’ll still hear it discussed with torts because of its common law heritage and civil nature.
- Examples: Publishing a false statement that harms a competitor’s business reputation; an untrue online review posted by a staff member.
In the digital age, ensure your team understands media, marketing and social posting guidelines, and has a clear escalation path for sensitive content.
Economic Torts (Interference With Contracts/Business)
There are less common but important torts that deal with unfair interference in commercial relations, such as inducing breach of contract, unlawful means conspiracy or intimidation. These are technical and fact‑specific, but they can bite where a competitor crosses the line from competition into unlawful interference.
What About Confidential Information And IP?
Closely related areas are often raised with torts, but they are not torts themselves:
- Breach of confidence is typically an equitable action to protect trade secrets and confidential information.
- Copyright and trade mark infringement are statutory causes of action under IP legislation.
- Misleading or deceptive conduct is a statutory claim under the Australian Consumer Law.
Even though they aren’t torts, they’re frequently pleaded alongside tort claims in business disputes and should be managed as part of your overall risk strategy. For example, a brand confusion dispute may involve passing off and a section 18 ACL claim together.
How Do Torts Interact With The Australian Consumer Law?
This is a common area of confusion. The Australian Consumer Law (ACL) creates statutory obligations and remedies that sit alongside tort law. Two frequent overlaps are:
- Misleading or deceptive conduct (ACL s 18): This is a statutory claim. It often covers the same factual territory as deceit or passing off, but you don’t need to prove intent to mislead.
- False representations (s 29) and consumer guarantees: These are also statutory claims that can lead to compensation or other remedies.
In practice, a plaintiff might plead negligence, deceit, passing off and ACL breaches in the alternative. The court then applies the right legal framework to the facts. Understanding the ACL is just as important as understanding torts if you advertise, sell or negotiate. If you’re reviewing your marketing, keep an eye on section 18 and how general misrepresentation principles play out in commercial settings.
What Could A Tort Claim Mean For Your Business?
Even a minor incident can become a major distraction without the right systems. Potential impacts include:
- Financial cost: Damages, legal fees, higher insurance premiums and the opportunity cost of leadership time.
- Reputational harm: Public disputes can erode trust with customers and partners.
- Operational disruption: Responding to claims pulls your team away from delivery, sales and growth.
The good news is that most tort risk can be reduced with sensible policies, training and well‑drafted contracts.
Practical Ways To Reduce Tort Risk
No business can eliminate risk entirely, but you can materially lower it with a few core habits.
1) Put Safety And Quality Controls First
Regularly inspect premises, equipment and products. Keep maintenance logs. Train staff on safe work instructions and customer interactions. Address near‑misses, not just incidents. This is foundational to your Duty of Care and helps defend negligence allegations.
2) Tighten Statements And Marketing
Build an approvals checklist for sales and marketing content. Claims should be accurate, current and supportable. Avoid promises or guarantees unless you’re prepared to honour them. This discipline reduces exposure to deceit and to ACL issues under section 18.
3) Protect Information And Brands
Limit access to confidential material to those who need it, and label it clearly. Use an internal playbook for new collaborations so a Non‑Disclosure Agreement is signed before sharing. Lock down IT access when staff change roles or leave. For brand protection, consider registering your trade marks early and avoid look‑alike get‑up that could invite passing off claims.
4) Use Clear, Balanced Contracts
Customer, supplier and partner contracts should clearly set expectations, scope and risk allocation. Where appropriate, include reasonable limitation of liability and indemnity clauses, written in a way that aligns with Australian Consumer Law and can be enforced. Good contracts don’t just prevent disputes; they also put you in a stronger position if something goes wrong.
5) Respond Early And Professionally
If a complaint lands, acknowledge it quickly, gather the facts and escalate internally. Sometimes a practical fix or apology can resolve matters before they become formal claims. If an incident looks serious, involve your insurer and a lawyer before making statements or offers.
6) Consider Insurance As A Safety Net
Insurance won’t replace good systems, but public liability and professional indemnity cover can be crucial when accidents or advice‑related claims arise. Confirm what’s in and out of scope so you know when to notify.
Which Documents Help Protect Against Tort Exposure?
Strong contracts, policies and playbooks are your first line of defence. The right documents make it easier to train staff, set expectations and allocate risk clearly.
- Website Terms and Conditions: Set the ground rules for users, disclaimers and acceptable use. If you sell online, pair these with clear product descriptions and refund processes.
- Privacy Policy: Explains how you collect and handle personal information, which is critical if you run a website, app or mailing list.
- Non‑Disclosure Agreement: Protects confidential information during sales talks, supplier onboarding or joint projects.
- Customer Contract or Terms of Trade: Clarifies scope, deliverables, fees, timelines, warranties and liability – use fair wording consistent with the ACL. You can work from a tailored Terms of Trade if you sell goods or services.
- Service Agreements And Statements Of Work: Define responsibilities and assumptions for professional or technical services, reducing negligent misstatement risk.
- Employment Contract and Policies: Set standards for conduct, confidentiality, social media and safety, reducing vicarious liability from employee actions. A tailored Employment Contract helps align expectations from day one.
- Event/Activity Waiver: If you run higher‑risk activities, a carefully drafted waiver can help allocate risk (noting consumer law and other limits on what can be excluded).
Templates can miss important nuances. Having these documents tailored to your operations, risk profile and industry is a worthwhile investment.
What Should I Do If I Receive A Tort Claim Or Letter Of Demand?
Stay calm, act promptly and keep records. A considered early response can make a big difference.
- Preserve evidence: Emails, contracts, CCTV, photos, maintenance logs, incident reports and website copy.
- Map the timeline: Who said or did what, and when? Note decision points and approvals.
- Notify your insurer: Many policies require prompt notice and restrict admissions or offers without consent.
- Get advice before replying: A short, professional holding response may be appropriate while you assess the claim.
- Review controls: If a system failure contributed, address it quickly to prevent recurrence.
Disputes often resolve through negotiation once the facts are clear. Strong documentation and policies make that process smoother.
Key Takeaways
- A tort is a civil wrong that can expose your business to liability even when there’s no contract in place.
- Common commercial torts include negligence (and negligent misstatement), deceit, passing off, trespass to goods/land and economic torts; defamation sits largely under statute but is often discussed alongside torts.
- Statutory regimes like the Australian Consumer Law and IP laws are not torts, but they frequently interact with tort claims in business disputes.
- You can reduce tort risk with strong safety and quality controls, careful marketing approvals, protection of information and brands, and clear contracts with appropriate limitation of liability.
- Core documents – including Website Terms and Conditions, a Privacy Policy, a Non‑Disclosure Agreement, Terms of Trade and a tailored Employment Contract – help set expectations and allocate risk.
- If a claim arises, preserve evidence, notify your insurer and seek legal advice early so you can respond strategically.
If you would like a consultation on understanding tort risk and protecting your Australian business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.








