Alex is Sprintlaw's co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re starting or growing a business, you’ve probably heard the word “director” used in a few different ways - “company director”, “director of operations”, “board director”, “shadow director”, or even “the director is responsible for that”.
But legally, the question of who is a director is quite specific in Australia. And it matters because being a director isn’t just a title - it comes with real legal duties, personal risks, and ongoing responsibilities.
This guide is written for Australian small businesses and startups who want to understand:
- who counts as a director (including “unofficial” directors)
- what directors must do to stay compliant
- what can go wrong (and how to reduce your risk)
- what you should put in place early to protect your business
If you’re building a company with co-founders, planning to raise capital, appointing your first “independent director”, or simply unsure whether someone in your business is acting like a director - keep reading. Getting this right early can save you a lot of stress later.
Note: This article provides general information only and doesn’t constitute legal advice. Because director obligations and risk can depend on your circumstances, you should get tailored advice before acting.
Who Is A Director (Legally) In Australia?
In Australia, a “director” is generally a person appointed to the board of a company. In most cases, that appointment is also recorded with ASIC (the Australian Securities and Investments Commission). Directors are responsible for the company’s management and strategic direction, and they have legal duties under the Corporations Act 2001 (Cth).
That said, Australian law recognises more than one type of director. This is where many small businesses and startups get caught out.
1) Appointed (De Jure) Directors
This is the most straightforward category: you’re a director because you’ve been properly appointed and (where required) notified to ASIC.
In most small proprietary companies, directors are also shareholders and often actively involved in running the business day-to-day.
2) De Facto Directors (Directors “In Practice”)
You can be treated as a director even if you were never formally appointed, if you act in the role of a director.
In practice, this can include someone who:
- makes high-level decisions about the business
- represents themselves as a director to third parties (banks, suppliers, investors)
- has authority to bind the company and regularly exercises that authority
- is consistently involved in governance, not just day-to-day operations
This is common in startups where titles and roles evolve quickly, and “who’s in charge” can be informal.
3) Shadow Directors (People Behind The Scenes)
A “shadow director” is generally someone whose instructions or wishes the appointed directors are accustomed to following.
This can sometimes include:
- a founder who has stepped back “officially” but still controls decisions
- a major investor who effectively directs the board (beyond normal investor influence)
- a parent company or individual who drives company decisions through pressure or control
The key issue is control. If a person is effectively calling the shots, they may take on director-like duties and liabilities.
Director vs Employee “Director” Titles
Many businesses use “director” as a job title (for example, “Marketing Director”). That doesn’t automatically make that person a director under Australian company law.
However, if that person also takes on governance responsibilities or starts making board-level decisions, it may raise questions about whether they’re acting like a de facto director.
If you use “director” job titles in your business, it’s worth being clear internally (and externally) about what authority that role does and does not have.
What Does A Director Actually Do In A Small Business Or Startup?
In a startup or SME, directors often wear multiple hats. You might be building product, selling, hiring, fundraising - and also acting as the “board”.
But legally, the director role is about governance. That typically includes:
- setting (and reviewing) strategy and major business decisions
- monitoring company performance and financial position
- ensuring the company complies with key laws and obligations
- approving major contracts, capital raises, and share issues
- managing conflicts of interest at board level
- overseeing risk management (including financial and legal risks)
Even if your company is small, directors are expected to take their responsibilities seriously. The fact you’re “busy building” isn’t usually a defence if something goes wrong.
Startups: The Director Role Often Shows Up During Growth Moments
Many founders only start thinking about directors when they hit a milestone, such as:
- bringing on a co-founder or new shareholder
- raising investment (and offering a board seat)
- taking on debt or entering a major supplier agreement
- hiring staff and scaling operations
- preparing for sale or acquisition
These are exactly the moments where good governance (and good paperwork) can reduce risk and prevent disputes.
What Are A Director’s Duties And Responsibilities?
Director duties in Australia are a mix of:
- statutory duties (set out in legislation, including the Corporations Act), and
- general law duties (developed through court decisions over time).
While the legal detail can get complex, most director duties boil down to a few practical expectations.
Act In Good Faith And In The Best Interests Of The Company
Directors must act honestly and for proper purposes, in what they believe is the best interests of the company (not just a founder, a particular shareholder, or themselves personally).
In a small business with one owner-director, “the company” and “you” often feel like the same thing. But once you have co-founders, other shareholders, or external funding, it becomes very important to separate personal interests from company interests.
Exercise Care And Diligence
Directors are expected to make informed decisions, ask questions, and keep an eye on how the business is tracking.
Practically, that can mean:
- understanding the company’s financial position (not just “we’re probably okay”)
- reading and considering key documents before approving them
- monitoring cash flow and major liabilities
- ensuring major decisions are properly documented
Avoid Improper Use Of Position Or Information
Directors generally must not misuse their role or confidential company information to gain an advantage for themselves or someone else, or to cause harm to the company.
This often becomes a real issue when:
- a director has another business on the side
- a director leaves and starts competing
- there’s a dispute between founders
If you’re building with others, it’s worth getting your governance documents right early - including a clear Shareholders Agreement so decision-making, exits, and disputes don’t become messy later.
Prevent Insolvent Trading
One of the biggest personal risk areas for directors is insolvent trading (broadly, allowing a company to incur debts when it cannot pay them as and when they fall due). Assessing solvency can be technical and depends on the company’s circumstances, including cash flow, available funding, and when debts actually fall due.
In fast-growing startups, it’s common to operate with tight cash flow while waiting on funding, sales, or a big contract. But directors still need to be careful about:
- taking on debts without a realistic ability to pay
- ignoring overdue tax obligations
- continuing to trade while the business is clearly no longer viable
There are also circumstances where a director may have protections (for example, where the company is pursuing a restructuring plan). Because the consequences can be serious, if you’re concerned about cash flow or solvency, it’s usually best to get advice early rather than waiting until it becomes urgent.
What Are The Risks Of Being A Director?
For many founders, “limited liability” is a key reason to operate through a company. And it’s true that companies are separate legal entities, which can help protect your personal assets in many situations.
However, being a director can still involve personal exposure. Here are some common risk areas for small businesses and startups.
1) Personal Liability In Certain Circumstances
Even with a company structure, directors can be personally liable where there are breaches of director duties, insolvent trading issues, or certain statutory liabilities.
It’s also common for banks, landlords, and suppliers to request personal guarantees from directors (especially for newer companies). Those are commercial arrangements, not automatic legal requirements - but they can expose you personally if the business cannot meet its obligations.
2) Regulatory Penalties And Investigations
If a company is not meeting its obligations (financial reporting, solvency issues, governance failures), regulators may investigate. Directors may face penalties depending on the conduct.
It’s not about being perfect - it’s about having reasonable systems and making responsible decisions.
3) Founder And Shareholder Disputes
Many director problems aren’t “regulator problems” - they’re internal conflict problems.
For example:
- two founders disagree on spending or hiring
- one founder is doing most of the work but ownership is split evenly
- someone wants to exit and there’s no clear process
- a director makes decisions without proper approval
This is why governance documents matter, and why it’s also important to set up the company properly from the start - including a fit-for-purpose Company Constitution.
4) Record-Keeping And “Paper Trail” Risk
In small businesses, decisions are often made quickly and informally (a chat, a Slack message, a quick call).
But when there’s a dispute, an investor due diligence process, or a sale, you’ll usually be asked for evidence of approvals and governance: board minutes, resolutions, and clear records.
If you’re a sole director, it’s still important to document major decisions. If your company has more than one director, it’s even more critical that decisions are properly approved and recorded.
Many companies use templates for this, such as a Directors Resolution, to keep corporate records consistent and clean.
How Do You Appoint (Or Remove) A Director The Right Way?
Directors are usually appointed according to the company’s Constitution and the Corporations Act. In practical terms, the “right way” generally includes:
- checking what your Constitution says about director appointments
- passing the required resolution(s)
- getting written consent from the incoming director
- updating ASIC records within the required timeframe (timeframes and forms can vary depending on the change)
- updating your internal company registers and corporate records
Removing a director can be more sensitive - especially if the person is also a founder or shareholder. The process may depend on:
- what the Constitution says
- any Shareholders Agreement terms
- employment or contractor arrangements (if they also work in the business)
- whether they hold shares and what happens to those shares
If you’re bringing in a new director as part of a capital raise, it’s also worth thinking through how board decisions will be made, what information will be shared, and how conflicts will be handled. Getting the structure right early can avoid governance gridlock later.
What If You’re Not Sure Whether Someone Is Acting As A Director?
This comes up more than you might think, particularly where a business has:
- an “advisor” who effectively controls major decisions
- a key person who negotiates and signs high-value contracts
- an investor who is heavily involved operationally
If someone is acting like a director but not formally appointed, you should get clarity quickly. From a risk perspective, uncertainty is a problem - for the business, for the people involved, and for future investors doing due diligence.
What Legal Documents Help Directors Manage Risk?
In a perfect world, everyone stays aligned, cash flow is predictable, and no one ever disagrees. In the real world, your business grows, roles change, and things can get complicated quickly.
The right documents won’t eliminate risk, but they help you manage it in a structured way - and they can make it much easier to prove that decisions were made properly.
Key Documents For Small Businesses And Startups
- Company Constitution: sets the rules for how the company is run, including director powers, meetings, and decision-making. A tailored Company Constitution can also be important for startups planning to scale.
- Shareholders Agreement: documents how founders/shareholders make decisions, what happens if someone wants to leave, and how shares can be transferred. A strong Shareholders Agreement is one of the most practical tools for preventing founder disputes.
- Employment Contract: if directors are also employed by the business (common in SMEs), a clear Employment Contract helps define duties, remuneration, confidentiality and termination processes.
- Conflict Of Interest Policy: especially important where directors have side projects, multiple businesses, or investor-appointed directors. A Conflict of interest policy supports good governance and makes expectations clear.
- Privacy Policy: if your business collects personal information (through a website, app, mailing list, enquiries, or onboarding), a compliant Privacy Policy reduces regulatory risk and builds trust with customers.
- Website Terms And Conditions: if you trade online, accept enquiries, or provide digital services, Website Terms and Conditions help set clear rules about use, disclaimers, and limitations of liability.
Not every business needs every document immediately, but most startups benefit from putting the right foundations in place early - especially if you’re bringing on co-founders, employees, or investors.
Practical Governance Habits That Also Protect You
Alongside documents, a few habits can make a big difference:
- Hold regular director meetings (even if informal) and keep short written minutes
- Track company cash flow and outstanding liabilities (tax, super, supplier invoices)
- Document major decisions (capital raises, key hires, major contracts)
- Be careful about signing contracts without proper authority or review
- Address conflicts early, rather than hoping they go away
These steps are often what separates a fast-moving business from a business that is scalable and investable.
Key Takeaways
- Who is a director is a legal question in Australia, and it can include appointed directors as well as de facto and shadow directors in certain situations.
- Directors in small businesses and startups are responsible for governance, not just day-to-day operations, and are expected to act in the company’s best interests.
- Director duties include acting with care and diligence, avoiding misuse of position, managing conflicts, and being alert to solvency and insolvent trading risk.
- Director risks can include personal liability (especially where guarantees, insolvency or duty breaches are involved), regulatory action, and founder/shareholder disputes.
- Good governance documents like a Company Constitution and Shareholders Agreement, plus clear employment and privacy documentation, can significantly reduce risk as you grow.
If you’d like a consultation on appointing directors, setting up your company governance, or reducing director risk in your startup, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








