This dispute came out of the day-to-day operation of a parcel delivery franchise network. Aramex Melbourne was a regional franchisee. Aramex Australia was the franchisor. The deed gave Aramex Melbourne an exclusive territory in Melbourne and some surrounding areas, but the business model depended on the wider network working together across territories.
The Court described a key part of the bargain this way. Aramex Melbourne had to pick up and deliver goods for other franchisees when the work was inside Melbourne's regional franchise territory. In return, Aramex Australia was said to have promised to procure other franchisees to deliver goods contracted by Aramex Melbourne when those goods were to be delivered outside Melbourne's territory but still within the franchise network.
The immediate problem was in Perth. Aramex Melbourne said Aramex Australia was refusing to procure Aramex Perth to deliver certain large-format goods, specifically flat-pack furniture, for New Aim Pty Ltd. New Aim was described as Aramex Melbourne's largest customer and a critical one. Aramex Melbourne said the refusal threatened its survival and urgently asked the Federal Court to order Aramex Australia to comply with the deed while the broader case continued.