Abbey argued that if the injunction was not stayed, its lost sales would be difficult to quantify. The Court was not persuaded that this justified a broad stay. The judge noted that Abbey now had about ten months of sales evidence, unlike the earlier stage when Virbac had sought interlocutory relief. On that footing, any difficulties of proof did not appear insurmountable.
Abbey also argued that it would suffer reputational damage as an unreliable supplier and that the damage would extend beyond Levamox Duo to future veterinary product launches. The Court gave this little weight. Because Abbey had launched Levamox Duo after commencing revocation proceedings, and before obtaining a ruling on validity, the judge said Abbey was the author of its own misfortune in relation to reputational damage. In other words, the Court treated the harm as a foreseeable consequence of a launch made at risk.
Abbey further argued that lost sales would extend to other products in its range that it bundled or packaged on an incentive basis with Levamox Duo. Again, the Court pointed to Virbac’s undertaking to compensate Abbey if Abbey later succeeded. To the extent any such loss might be difficult to quantify, the Court said that difficulty flowed from Abbey’s own decision to launch in the face of Virbac’s existing patent.
The first mover argument received detailed attention. Abbey said that if a stay was refused and the appeal later succeeded, it would have cleared the way for other generics to enter the market at the same time as its relaunch, reducing its projected market share from 7 to 10 per cent to about 2 per cent. The Court described that submission as heavily exaggerated. The evidence showed there were no other generic versions of Virbac’s product available for purchase in Australia and no third-party APVMA registrations for a combination levamisole/moxidectin product other than Abbey’s. The evidence also showed that it had taken Abbey almost a year to achieve registration and that Abbey then faced months of delay in sourcing one of the active ingredients.
Against that background, the Court considered it inherently unlikely that third parties would actively attempt to enter the market before the outcome of the appeal was known, especially given the significant costs involved in seeking registration. Even if they did, they would face Virbac’s reasonable enforcement steps. The Court therefore did not think refusal of a stay was likely to affect Abbey’s first mover advantage, assuming such an advantage existed.