New Aim was an established Australian online retailer sourcing products predominantly from China and selling them through platforms such as eBay, Amazon, Catch, Kogan and MyDeal, as well as through its own channels. It also operated a dropshipping business. The business had grown substantially over time and, according to the extract, by 2024 it sourced products from about 400 suppliers in China.
Mr Jack Leung had been with New Aim since 2009. He started in a junior role and rose through the organisation to become Chief Commercial Officer in July 2020. That seniority mattered because New Aim said he had broad access to supplier information and procurement knowledge. He resigned on 18 January 2021.
Two competing businesses were also involved. Sun Yee International Pty Ltd was an online retailer and competitor of New Aim. Broers Group Pty Ltd was incorporated on 15 January 2021 and began business in February 2021. Broers also operated an online retail business and sourced products from China. In late April 2021, Mr Leung commenced working with Broers, and by July 2021 he was employed there full-time as a category manager.
New Aim’s complaint was that Mr Leung had access to confidential supplier information during his employment and later used or disclosed that information to assist Broers and, indirectly, Sun Yee. The extract records that it was not in dispute that after leaving New Aim he retained a list of WeChat contacts on his mobile phone and disclosed the identity of a number of suppliers and their WeChat contact details to Broers. The real fight was not over whether disclosure happened. It was over whether the information disclosed was legally confidential.
New Aim described its sourcing process as substantial and multi-step. It said it invested significant time and resources to identify products likely to succeed in the Australian market, shortlist potential suppliers from many possible Chinese manufacturers, obtain and test samples, carry out quality control and compliance work, inspect factories, negotiate terms and then add supplier details to its internal purchasing system. New Aim’s position was that confidentiality lay in the identity and contact details of suppliers that it had already identified as reliable suppliers of high-quality products suitable for the Australian market.
For the retrial, New Aim relied particularly on two bodies of material. One was the WeChat contact list retained by Mr Leung, which included many contacts tagged as supplier. The other was a spreadsheet showing that 17 suppliers used by Broers were also suppliers to New Aim as at January 2021. New Aim accepted that, although it maintained a broader claim about all suppliers as at January 2021, it could only establish an alleged breach in relation to those 17 suppliers.
The respondents denied that the information was confidential. Their position, as recorded in the extract, was that the information could be obtained from publicly available sources, did not have the necessary quality of confidence, was not imparted in circumstances giving rise to an equitable obligation of confidence, and formed part of Mr Leung’s stock of knowledge and know-how that he was free to use after leaving.