Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
How To Sell A Business In Australia: Step-By-Step
- 1) Clarify your objectives and timeline
- 2) Get sale‑ready (clean records and tidy ops)
- 3) Decide what you’re selling (business vs entity)
- 4) Protect confidentiality
- 5) Align on key terms (heads of agreement)
- 6) Draft the contract (the core sale document)
- 7) Manage due diligence and conditions
- 8) Line up third‑party consents
- 9) Settle and hand over
- What Legal Documents Will I Need To Sell My Business?
- Price, Payment And Tax: Getting The Deal Structure Right
- Key Takeaways
Thinking “it’s time to sell my business”? Whether you’re moving on to your next venture, planning retirement, or responding to market interest, selling a business in Australia is a big milestone.
It’s also a legal process with many moving parts. The right preparation and contracts can protect your price, manage risk and deliver a clean exit so you can move forward with confidence.
Below, we walk through how to sell a business in Australia - from getting sale‑ready to choosing the best deal structure, managing leases and employees, and locking it all in with the right documents. We’ll keep the legal jargon to a minimum and highlight what really matters for small business owners.
How To Sell A Business In Australia: Step-By-Step
1) Clarify your objectives and timeline
Start by deciding what “success” looks like. Are you aiming for a fast sale, maximum price, or a smooth handover to protect your team and customers? Your goals and timeline influence buyer selection, deal structure and due diligence.
2) Get sale‑ready (clean records and tidy ops)
Buyers want clarity. Make sure your financial statements, tax lodgements, contracts, licences, IP assets and key operational processes are up to date and well‑organised.
Creating a simple “data room” (even a structured cloud folder) with financials, customer/supplier contracts, lease details, IP registrations, employee information (de‑identified where appropriate) and policies will speed up the process and build buyer confidence. A structured legal due diligence package helps you anticipate buyer questions and fix issues early.
3) Decide what you’re selling (business vs entity)
There are two common approaches in Australia: sell the business assets (an asset sale) or sell the shares in the company that owns the business (a share sale). We cover this in detail below because it affects price, risk and tax outcomes.
4) Protect confidentiality
Before sharing sensitive information with potential buyers, use a Non‑Disclosure Agreement (NDA). Confidentiality allows genuine buyers to assess the business while reducing the risk of leaks to competitors or staff.
5) Align on key terms (heads of agreement)
Once you have a serious buyer, a non‑binding term sheet or heads of agreement can record the headline deal points: price and adjustments, what exactly is being sold, conditions (e.g. finance or landlord consent), proposed settlement date and any handover support. This creates a clear roadmap for the formal contract without locking either party in too early.
6) Draft the contract (the core sale document)
The main contract sets the rules of the deal, including warranties, risk allocation, apportionments and settlement mechanics. For an asset sale, the principal document is a Business Sale Agreement. For a share sale, it’s a Share Sale Agreement (more below).
7) Manage due diligence and conditions
Buyers will test financials, contracts, licences and compliance. Expect questions and requests for documents. Work with your adviser to provide information efficiently and push the process forward while protecting commercially sensitive details.
8) Line up third‑party consents
Many deals require third‑party approvals, such as landlord consent to assign the lease, franchisor consent, finance releases, or key customer/supplier novations. Identify these early to avoid last‑minute delays.
9) Settle and hand over
At settlement, the buyer pays the price (adjusted as agreed) and you transfer the assets or shares, hand over access (keys, systems, accounts), and complete final documents. A clear completion checklist and practical handover plan help ensure nothing is missed.
Share Sale Or Asset Sale: Which One Works For You?
One of the earliest strategic calls is whether to sell the business assets or the company shares. Both are common when selling a business in Australia, but they have different implications for you and the buyer.
Asset sale (selling the business)
In an asset sale, the buyer acquires selected business assets like equipment, stock, goodwill, intellectual property, and often the business name and domain. Liabilities are usually excluded unless specifically agreed.
Pros for sellers include a cleaner break from legacy liabilities and clear scope over what’s being sold. Cons may include more third‑party consents (e.g. each contract, lease or licence may need assignment or re‑issue) and the need to wind down or retain the old entity post‑sale.
Share sale (selling the company)
In a share sale, the buyer acquires the shares in the company that owns the business. The company (and all its assets, contracts and liabilities) remains the same - only the ownership changes hands.
This approach can be simpler operationally (as contracts and licences usually remain with the same company), but buyers often require deeper warranties and due diligence because they inherit historical liabilities.
For a high‑level comparison, see share sale vs asset sale. If you’re leaning toward selling equity, our overview of a Sale of Shares in a Private Company explains the typical process and risk areas.
What Legal Documents Will I Need To Sell My Business?
Every deal is unique, but most sales involve some or all of the following legal documents.
- Confidentiality Agreement (NDA): Lets you share sensitive information with potential buyers while keeping it protected.
- Heads of Agreement / Term Sheet: Records headline terms so everyone is aligned before investing in full contracts and due diligence.
- Business Sale Agreement: For asset sales, this sets the terms for the transfer of assets, price adjustments, warranties, restraints and settlement steps. You’ll typically use a formal Business Sale Agreement tailored to your transaction.
- Share Sale Agreement: For share sales, this transfers the shares and includes warranties (often more extensive), completion deliverables and post‑completion restrictions.
- Assignment/Novation Agreements: To move key customer and supplier contracts to the buyer (or their entity). Where leases are involved, a Deed of Assignment of Lease is usually required with landlord consent.
- IP Assignment: Ensures trade marks, domains, copyright and other IP are properly transferred. If you’re carving out any brand or product lines, use a clear IP Assignment to avoid future disputes.
- Employment Documents: If employees are transferring, the sale agreement should address entitlements, offers, recognition of service and who bears accrued leave costs. You may also need deeds of release or new employment contracts on the buyer’s side.
- Business Policies and Registers: Provide the buyer with up‑to‑date policies (e.g. privacy, safety), asset registers and access credentials as part of the handover pack.
Not every sale will need every document, but most will involve a combination of the above. Getting the drafting right up‑front reduces renegotiation, protects your price and sets up a smoother completion.
Employees, Leases, IP And Data: What Must Transfer?
Beyond the headline price and contract, the practical handover matters. Here are the key areas most sellers need to address.
Employees
If employees are moving to the buyer, decide whether this will be a transfer of business (where service is recognised) or termination and re‑hire. Your sale agreement should cover:
- Who is responsible for accrued leave, bonuses and commissions
- What happens with any underpayments or disputes discovered later
- How and when employees will be notified and onboarded
For employees you retain or make redundant, follow proper Fair Work and award obligations, and ensure any post‑employment restraints and confidentiality obligations are in order.
Premises and leases
If the buyer needs your premises, the lease usually needs landlord consent to assign. Start early - landlords often have strict requirements and timeframes. A Deed of Assignment of Lease documents the transfer, and your sale agreement should make completion conditional on receiving that consent.
Intellectual property
List all IP assets: trade marks, business names, domain names, social media handles, website content, product designs and software. Confirm who owns them (you personally or the company) and transfer them cleanly. Use a clear IP Assignment and update relevant registries (e.g. domain registrar, app store accounts, trade mark owner details).
Customer data and privacy
Customer lists can be a major value driver. Check your Privacy Policy and any contract terms for restrictions on disclosure or transfer. Only share necessary personal information for due diligence (de‑identify where possible), and ensure the sale documents authorise transfer and ongoing lawful use by the buyer.
Contracts, licences and equipment
Identify which contracts, permits and equipment the buyer needs to operate from day one. Your sale agreement should specify what is included, how it will be transferred (assignment or novation), and who pays any fees associated with the transfer or renewal.
Price, Payment And Tax: Getting The Deal Structure Right
How the price is structured can be as important as the price itself. Common structures include:
- Fixed price: A single amount on settlement, sometimes with minor adjustments for stock, prepayments or employee entitlements.
- Completion accounts / earn‑out: Part of the price varies based on working capital at settlement or future performance targets (use clear formulas and timelines).
- Installments or vendor finance: The buyer pays over time, sometimes under a formal Vendor Finance Agreement. If you accept deferred payments, consider security (e.g. guarantees or PPSR security) to protect against default.
- Retention or escrow: A portion of the price is held back for a period to cover warranty claims or adjustments.
Tax can be significant when selling a business in Australia. Your accountant can advise on capital gains tax (CGT), small business concessions and GST treatment (for example, going concern rules in asset sales where conditions are met). The sale agreement should reflect the agreed tax position and any apportionments across assets.
Whatever structure you prefer, make sure the mechanics are spelled out in the contract and supported by practical settlement steps (payments, releases, title transfers and access credentials) so nothing falls through the cracks.
Key Takeaways
- Selling a business in Australia is a legal process - getting sale‑ready with clean records and a clear data room will speed up due diligence and protect value.
- Choose between an asset sale and a share sale early; the approach affects price, risk, tax and how easily contracts and licences transfer.
- Lock in the deal on paper with the right core document (a Share Sale Agreement or a tailored Business Sale Agreement) plus the supporting assignments, consents and handover pack.
- Plan the practical transfers - employees, leases, IP and customer data - and build the necessary approvals and steps into your conditions and completion checklist.
- Be clear on how the price will be paid (including any vendor finance, earn‑outs or retentions) and reflect tax considerations in the contract to avoid surprises.
- Early legal advice can streamline negotiations, reduce risk and help you exit on your terms.
If you’d like a consultation on selling your business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.








