Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Offering lay-by can be a smart way to increase conversion on higher-priced products and make your store more accessible to customers who don’t want credit.
Because lay-by involves staged payments and delayed delivery, it’s regulated under the Australian Consumer Law (ACL). That means your process, documents and fees need to be set up carefully.
In this guide, we’ll cover how lay-by works in Australia, the key ACL rules you must follow (including strict limits on fees and price changes), what to put in your lay-by policy and contract, and practical steps to reduce cancellations and disputes.
What Is A Lay-By Agreement In Australia?
A lay-by agreement is a contract where a customer pays for goods in two or more instalments, and you agree to supply the goods only after the full price has been paid.
Usually, you set the item aside, take a deposit, and the customer pays the balance over time. Unlike Buy Now, Pay Later (BNPL), there’s no third-party credit provider-payments go directly to you, and the goods stay with you until they’re fully paid.
Why businesses offer lay-by
- Help customers buy big-ticket or seasonal items without using credit.
- Build loyalty and reduce reliance on heavy discounting.
- Simplify cash flow forecasting with scheduled instalments.
Lay-by vs BNPL-what’s the real difference?
- Delivery and ownership: With lay-by, you deliver only after final payment. With BNPL, goods often ship immediately while the customer repays a BNPL provider.
- Credit and fees: Lay-by is not consumer credit and you must not charge interest. Fees are tightly restricted (more on this below). BNPL fees are set by the BNPL provider.
- Risk: You carry storage/admin risk until completion. With BNPL, you’re typically paid upfront by the provider (minus merchant fees).
How Do Lay-By Arrangements Work Day-To-Day?
You can offer lay-by in-store, online, or both. The key is a clear process and consistent communication.
A typical lay-by workflow
- Decide eligibility: Identify which products are eligible and any exclusions (for example, no clearance or perishable items).
- Take a deposit: Collect a reasonable deposit (often 10–20%). Make it clear how the deposit is treated if the agreement ends early.
- Agree a schedule: Set payment frequency (weekly, fortnightly, monthly) and a final due date. If you’re collecting automatically, align your process with direct debit laws.
- Reserve and record: Tag the goods in inventory and issue a written lay-by agreement or receipt with all required details.
- Monitor payments: Send reminders ahead of due dates. If a payment is missed, follow a clear grace period and re-engagement process.
- Deliver once paid in full: On final payment, arrange collection or shipping and issue a tax invoice.
Online lay-by tips
For website lay-by, make the acceptance of your terms unambiguous at checkout and ensure your disclosures are clear. It’s also sensible to have robust Terms of Sale that work alongside your lay-by policy.
What Does The Australian Consumer Law Require?
Lay-by is regulated under the ACL (Schedule 2 to the Competition and Consumer Act 2010 (Cth)). There are general consumer law rules that apply to all businesses, as well as lay-by specific requirements.
General ACL rules you must follow
- Don’t mislead: All claims about price, availability and timing must be accurate under section 18.
- Be careful with representations: Statements about delivery dates, stock and pricing fall under section 29.
- Act fairly: Avoid harsh or one‑sided terms, pressure tactics or taking advantage of vulnerability (unconscionable conduct).
- Be clear about pricing: Advertised prices, deposits and any charges must be transparent and consistent with advertised price laws.
Lay-by specific ACL requirements (the big ones)
- Written agreement: Provide a written lay-by contract or receipt stating the total price, deposit, instalment schedule, termination rights, and collection/delivery details.
- Customer can cancel any time before delivery: The customer may terminate a lay-by before taking possession. If they cancel, you can deduct a reasonable termination charge that reflects actual costs (if this was disclosed upfront) and must refund the balance.
- Strict limits on fees: You must not charge interest. Ongoing “admin”, “storage” or “late” fees generally won’t be permitted as separate add‑ons-your only charge should be a fair termination fee that reflects real costs and is clearly stated in the agreement.
- No price increases: The total price agreed at the start should not be increased during the lay-by term.
- Your right to terminate is limited: You can end a lay-by if the customer breaches the agreement (for example, repeated missed payments after a stated grace period). If you terminate for reasons not caused by the customer-such as stock becomes unavailable or you’re unable to supply-you must refund all amounts paid.
- Consumer guarantees still apply: If the goods are faulty or don’t meet consumer guarantees once supplied, normal ACL remedies apply. Make sure your warranty and returns messaging aligns with your obligations and any relevant warranty statements.
Cooling-off periods?
Lay-by is generally not an unsolicited consumer agreement, so there’s no automatic cooling-off right. Follow your lay-by termination terms and the ACL framework for fair refunds. If you sell through door-to-door or telemarketing, consider how the general cooling-off rules may apply to your broader sales process.
Privacy and data
Lay-by usually means collecting names, contact details and sometimes payment details. If your business is covered by the Privacy Act or you follow best practice, publish a clear Privacy Policy that explains how you collect, use and store customer information.
What Should Your Lay-By Policy And Contract Include?
Keep things short, plain-English and consistent across your website, receipts and in‑store materials. A clear policy plus a customer-facing contract reduces confusion and helps your team apply the same rules every time.
Core inclusions
- Goods details: Item name/ID, model/colour/size, and whether substitutes are allowed if stock becomes unavailable.
- Total price and deposit: Show the agreed price, deposit paid and the balance. Confirm there’s no interest and no price increases.
- Payment schedule: Frequency, number of instalments, due dates and final payment date. If you collect automatically, set out the authority and cancellation process in line with direct debit laws.
- Storage and risk: Confirm the item is set aside and who bears risk before delivery (usually you). Explain what happens if the item is damaged or unavailable (for example, like‑for‑like replacement or full refund).
- Collection or delivery: When and how goods will be provided once fully paid, including any delivery charges.
- Termination and refunds: State the customer’s right to cancel before delivery, your limited right to cancel for breach, how refunds are calculated, any reasonable termination charge, and refund timeframes.
- Communication: How reminders are sent, grace periods for missed instalments, and who to contact with questions or complaints.
- Consumer guarantees: A short statement confirming consumer guarantees apply and your terms don’t exclude those rights.
Helpful supporting documents
- Terms of Sale to set general sales conditions and align your returns policy with the ACL.
- Website or in‑store terms that capture acceptance, especially for online lay-by.
- Privacy Policy covering data handling practices.
Provide the customer with a copy of the lay-by agreement (digital or printed) at the point of sale. Make your lay-by policy easy to find on your website and in‑store.
Managing Cancellations, Defaults And Disputes
Lay-by runs smoothly when your terms anticipate real-world scenarios and your team follows a consistent playbook.
Missed payments and grace periods
Decide how long your grace period is, how many reminders you’ll send, and when a lay‑by may be cancelled for breach. Apply the same approach for everyone and document it in your terms.
Calculating refunds fairly
If the customer cancels before delivery, you can deduct a reasonable termination charge (if disclosed) and must refund the balance. Keep an internal guide so staff calculate refunds consistently and only deduct genuine costs connected to the lay‑by.
Stock issues and substitutions
If the exact item becomes unavailable for reasons outside your control, offer a like‑for‑like replacement or a full refund. Avoid pressure-selling inferior substitutes-this can raise issues under misleading conduct rules.
Keep your advertising aligned
Match promotional pricing, stock levels and lay‑by availability with your actual capacity. Over‑promising on delivery dates or stock can cause problems under advertised price laws and the ACL.
After collection-returns and guarantees
Once the customer has the goods, your standard returns policy applies alongside consumer guarantees. Ensure your documentation on refunds, repairs and replacements is consistent with the ACL and any warranty statements you provide.
Common questions we hear
Can we charge a cancellation fee? Yes-if it’s reasonable, reflects actual costs (for example, admin time directly connected to the lay‑by), and was clearly disclosed upfront. It must not be punitive and should be the only fee you charge on a lay‑by.
Can we charge ongoing admin, storage or late fees? No, not as separate add‑ons. Under the ACL, lay‑by charges are restricted-stick to a fair termination charge (if disclosed) and avoid interest, storage or rolling admin fees.
Can we increase the price during the term? No. The total price agreed at the start should not be increased while the lay‑by is on foot.
What if the customer stops responding? Follow your documented reminder process and grace period. If the customer breaches the agreement (for example, repeated missed payments), you may terminate in line with your terms and refund amounts paid less a reasonable termination charge (if disclosed).
Do the usual ACL consumer guarantees apply? Yes. If goods are not of acceptable quality when supplied, customers are entitled to the usual remedies-repair, replacement or refund-depending on the issue, regardless of the lay‑by arrangement.
Key Takeaways
- Lay-by is tightly regulated under the Australian Consumer Law-customers can cancel any time before delivery, you must not charge interest, and fees are limited to a reasonable termination charge disclosed upfront.
- Provide a clear, written lay-by agreement covering the price, deposit, payment schedule, delivery, termination rights, refunds and consumer guarantees.
- Don’t increase prices during the lay‑by term and avoid separate admin, storage or late fees-these risk breaching the ACL.
- Keep your advertising and stock promises accurate to avoid misleading conduct under section 18 and representation issues under section 29.
- If you collect instalments automatically, make sure your process complies with direct debit laws and keep your Terms of Sale and Privacy Policy aligned with your lay‑by documents.
- Train staff on grace periods, fair refunds and communication-consistency reduces cancellations and keeps you compliant.
If you’d like a consultation on setting up compliant lay‑by agreements for your Australian business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.








