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To protect your brand in 2025, you might be considering registering your trade mark – a cornerstone of intellectual property protection that safeguards your identity in an increasingly competitive market.
A trade mark registration provides robust legal protection for your brand’s name, logo, key phrase or business name. This essential asset not only distinguishes your business in a crowded marketplace but also builds consumer trust and credibility. For more on how a trade mark can secure your brand, check out our protecting your IP with a trade mark article.
Registering a trade mark grants you exclusive rights to use the mark in Australia – typically for an initial period of up to ten years, with the option to renew indefinitely. These exclusive rights prevent others from exploiting your brand identity without your permission.
If your customer base extends beyond Australia, you may wish to secure your trade mark internationally. Although the international registration process has become more streamlined by 2025, it still varies in complexity and cost depending on the jurisdiction you wish to target.
If you’re considering registering an international trade mark, we recommend engaging in an International Trade Mark Consultation with one of our specialised lawyers. This session will help you explore your options, clarify any queries about overseas registration, and provide you with up-to-date insights into international IP law.
Before commencing your application, it’s advisable to conduct a thorough search using the latest version of the Australian Trade Mark Search Tool. This critical due diligence step ensures that your proposed trade mark is distinctive and not already registered. You can read our comprehensive guide on Using the Australian Trade Mark Search Tool for more details.
It’s also important to understand the difference between trade marks and other forms of intellectual property protection. While a trade mark safeguards your brand’s identity and market recognition, copyright protection covers creative expressions such as written content or artwork. For further insights, see our article on trade marks vs copyright.
What’s Involved In An International Trade Mark Consultation?
During our International Trade Mark Consultations, one of our Intellectual Property specialists will guide you through the updated process for registering your trade mark internationally. They’ll explain new trends-such as digital brand protection techniques-and ensure you have the most current information to begin your registration journey confidently.
Additionally, our team will provide you with a detailed quote based on the fee structures and requirements specific to the regions where you wish to register your trade mark. For further insight into ongoing maintenance and protection, you can learn more on our trade mark renewal page.
Need Help?
Feel free to reach out to us at team@sprintlaw.com.au or on 1800 730 617 to organise an International Trade Mark Consultation with one of our experienced senior lawyers. Our team is here to ensure your trade mark registration meets both local and international standards in 2025.
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