Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
When you’re selling goods, services, or even your entire business, the document that keeps everything clear and enforceable is your sale agreement.
Templates can be a great starting point. They save time, prompt you to cover the essentials, and help you standardise deals across your business.
But a sale agreement template still needs to be tailored to your situation and compliant with Australian law. Done well, it protects your cash flow, reduces disputes, and gives both parties confidence to move forward.
In this guide, we’ll break down what to include in a sale agreement template, where businesses commonly go wrong, and practical steps to adapt a template for real-world deals in Australia.
What Is A Sale Agreement Template, And When Should You Use One?
A sale agreement template is a reusable document you can customise for different transactions. It sets out the key terms for the sale of goods, services, assets or a business, including price, delivery, risk allocation and what happens if things go wrong.
Templates are most useful when your deals follow a consistent pattern. You can standardise your terms and only adjust a few commercial details (like price, dates and product specs) each time.
Common scenarios where a template works well
- Sale of goods on standard terms (e.g. wholesale orders, repeat product sales) using your baseline Terms of Sale.
- Service engagements with clear scope and deliverables (e.g. consulting, maintenance, digital projects).
- Selling business assets (equipment, IP, domain names) with an Asset Sale Agreement.
- Full or partial exit from a business using a tailored Business Sale Agreement.
For one-off, complex, or high-value deals, a template is still a good starting point-but we strongly recommend a legal review. The higher the risk, the more bespoke your agreement should be.
What Types Of Sale Agreements Do Small Businesses Use?
“Sale agreement” is an umbrella term. Your template should match the type of sale you actually make.
Sale of goods
Suited to businesses that sell products. Your template should cover product descriptions, delivery and acceptance, title and risk transfer, pricing, GST, returns and warranties.
If you regularly sell products, it’s common to maintain a master set of Terms of Sale and issue order forms or quotes that reference those terms.
Sale of services
Ideal for consulting, trades, software services or marketing. Focus on scope of work, milestones, service levels, client obligations, reliance on information, change requests, and how extra work is charged.
Asset sale
Use when you’re selling specific assets rather than a whole company. An Asset Sale Agreement lists exactly what’s included (equipment, stock, IP, contracts) and what’s excluded, and sets out assignment or transfer steps and apportionments.
Business sale vs share sale
When selling a whole business, you can sell the business assets (an asset sale) or sell the shares in the company (a share sale). The right choice affects risk, taxes and transfer steps. If you’re weighing up the options, it’s worth reading about share sale vs asset sale and getting tailored advice.
What Should A Sales Agreement Template Include?
While the exact content depends on what you’re selling, most sale agreement templates cover similar building blocks. Use the list below as a checklist and adapt it to your business.
1) Parties, background and definitions
- Full legal names and ABN/ACN for each party, and correct addresses for notices.
- A short background (recitals) explaining what’s being sold and why.
- Definitions for key terms so the agreement is easy to read and less ambiguous.
2) What’s being sold
- Clear description of goods, services, assets or shares being sold.
- Inclusions and exclusions, with schedules for asset lists, IP registers or a statement of work.
3) Price and payment
- Total price, deposit requirements, installment schedule, and whether amounts are inclusive or exclusive of GST.
- Payment method, due dates, and late payment consequences (interest, suspension of supply).
- Any retention or holdback until certain conditions are met (e.g. successful handover).
4) Delivery, title and risk
- How and when delivery occurs, shipping terms, and who pays freight.
- When ownership (title) and risk of loss pass from seller to buyer.
- Inspection, acceptance and rejection processes for goods.
5) Warranties and representations
- Product or service warranties (duration, scope and exclusions) in line with the Australian Consumer Law (ACL).
- Business or asset-specific assurances (e.g. the seller owns what they’re selling, no undisclosed security interests).
6) Liability and indemnities
- Liability caps, exclusions for indirect or consequential loss, and any indemnities for third-party claims.
- Ensure any limits comply with the ACL and are reasonable for your industry.
7) Confidentiality and IP
- Who owns new or pre-existing intellectual property.
- Restrictions on using or disclosing confidential information before and after the deal.
8) Termination and remedies
- When either party can terminate (for breach, insolvency, or convenience if applicable).
- What happens on termination: final payments, return of materials, data and IP.
9) Dispute resolution
- A simple process to resolve disputes (good faith negotiation, mediation, and only then court).
- Governing law and jurisdiction in Australia.
10) Practical mechanics
- Notices, assignment rights, subcontracting, variation and waiver rules, and counterparts/e-signatures.
- Schedules for technical details (scope of work, asset list, pricing tables) so you can update them easily per deal.
How To Tailor A Sale Agreement Template (Step-By-Step)
A template is most powerful when it’s easy to adapt. Here’s a practical workflow you can use across your business.
Step 1: Choose the right base template
Match the template to the transaction type (goods, services, asset or business sale). If you’re selling a whole business or key equipment, start with a purpose-built Asset Sale Agreement or Business Sale Agreement rather than repurposing service terms.
Step 2: Set the commercial variables up front
Create a front cover sheet or Schedule 1 for the variables you expect to change: buyer/seller details, price, payment schedule, inclusions/exclusions, delivery dates, and special conditions. This makes it faster to refresh for each sale and reduces errors.
Step 3: Align with your operations
Reality-check your delivery terms, acceptance processes, payment triggers and lead times. Your template should reflect how you actually fulfill orders or deliver services-not an idealised process that staff can’t follow.
Step 4: Build in ACL compliance
Make sure your warranties, returns and limitation of liability clauses align with the Australian Consumer Law. For product businesses, your customer-facing wording must not mislead or restrict statutory rights.
Step 5: Add optional clauses you can switch on/off
Include optional clauses for discounts, pilot periods, service credits, or retention. Mark them clearly so your team can include or remove them without breaking the agreement.
Step 6: Plan for non-payment and delivery issues
Decide in advance how you’ll handle late payment, partial delivery, or buyer delays. Your template should provide escalation steps (interest, suspension, termination) so you’re not starting from scratch in a stressful moment.
Step 7: Final legal and risk review
Before you roll out a new template, have it reviewed to ensure it’s enforceable and fair. This is especially important for higher-value goods, complex scopes, or cross-border deals.
Key Legal Issues For Australian Sale Agreements
Getting the structure and detail right helps your agreements hold up if a dispute arises. Here are common legal areas to consider for sales in Australia.
Australian Consumer Law (ACL)
If you sell to consumers or small businesses, the ACL likely applies. You must not mislead or make false claims, and you can’t exclude consumer guarantees for goods and services. Ensure your warranty and refund wording is consistent with the ACL, and avoid blanket “no refunds” statements.
GST and tax
Confirm whether prices are inclusive or exclusive of GST and set out invoicing requirements. For business or asset sales, clarify any GST treatment and apportionments (e.g. stock, prepayments, staff leave accruals as relevant).
Title, risk and PPSR
Be precise about when title and risk pass. If you’re providing goods on credit or retention of title terms, consider registering a security interest on the Personal Property Securities Register (PPSR) to protect your position.
Consents and assignments
For asset or business sales, you may need third-party consents to transfer leases, key contracts or licences. Include clear obligations, timelines and a mechanism to deal with consents that are delayed or refused, possibly using a Deed of Assignment where appropriate.
Payment structures and funding
Sometimes buyers need time to pay. If you’re agreeing to instalments, earn-outs or delayed settlement, consider a Vendor Finance Agreement and security to reduce your risk of default.
Disputes and breaches
When a disagreement crops up, your first port of call should be the contract. A well-drafted dispute resolution clause can save time and money. If performance stalls or payments are overdue, it’s worth understanding the legal consequences of a breach of contract and the practical remedies available.
Common Mistakes We See In Sales Agreement Templates
Avoid these pitfalls to keep your deals smooth and enforceable.
- Using the wrong template for the deal type-for example, trying to sell a business using a short goods sale template.
- Forgetting to specify what’s excluded, which can lead to disputes about scope or assets.
- Unclear delivery and acceptance mechanics, especially for staged or milestone-based services.
- Silence on title and risk transfer, leaving gaps if goods are damaged in transit.
- Warranties that conflict with the ACL or don’t match how your products actually perform.
- Missing security or retention of title terms when giving trade credit.
- No plan for consents and assignments in asset or business sales, causing last-minute settlement delays.
- Overly aggressive liability caps that aren’t enforceable, or no liability caps at all.
Should You Use A Free Sales Agreement Template Or Get It Drafted?
Free or low-cost templates can be helpful to get started, especially for straightforward sales. They’re best used as a checklist: they remind you to include the essentials.
However, most free templates are generic and not Australian-specific. They often miss ACL nuances, GST handling, PPSR concepts, or state-based requirements (like assignments of leases for retail premises).
As a general rule, if a deal is high value, ongoing, involves regulated products/services, or includes IP/brand transfers, it’s sensible to upgrade to a professionally drafted document (or at least get a legal review). The cost of fixing a dispute later is usually far higher than setting up the agreement properly now.
Practical Tips For Rolling Out Your Template Across The Business
Once your sale agreement template is set, make it part of your everyday process so it actually protects you in practice.
- Train your team on how to complete the variable sections and when to escalate unusual requests.
- Keep a short “playbook” next to the template that explains common negotiation positions and what’s flexible vs non-negotiable.
- Version control your documents. If you update the template (e.g. to reflect a new law), retire old versions and notify your team.
- Use electronic signatures with a counterparts clause to speed up turnaround without sacrificing enforceability.
- For multi-document deals (e.g. main agreement plus schedules), ensure the hierarchy clause makes clear which document prevails if there’s a conflict.
What If You’re Selling A Business Or Major Assets?
Business and asset sales involve more moving parts: due diligence, consents, employee transfers, stock counts and settlement mechanics. In these cases, a purpose-built Business Sale Agreement or Asset Sale Agreement is best practice.
These templates typically include detailed schedules (assets, contracts, employees, IP, apportionments), completion steps (what must happen on settlement), and risk allocation (leakage, warranties and indemnities). If you’re considering whether to sell assets or shares, start by understanding the high-level differences in a share sale vs asset sale context, then customise your agreement accordingly.
How Sales Agreements Fit With Your Other Contracts
Your sale agreement template sits within a broader contract “stack.” For product businesses, you might use standard Terms of Sale for day-to-day orders, and a more detailed supply contract for strategic customers. For one-off or bespoke projects, a detailed scope of work attached to your service agreement helps keep deliverables clear.
If you’re transferring contracts as part of an asset or business sale, plan ahead for assignments using a Deed of Assignment and ensure any counterparty consent requirements are captured in your completion checklist. And if part of the price is deferred, documenting the structure in a Vendor Finance Agreement can protect your position if the buyer defaults later.
Key Takeaways
- A sale agreement template is a powerful way to standardise deals-but it must match what you’re selling (goods, services, assets or a whole business) and comply with Australian law.
- Include the core building blocks: what’s being sold, price and GST, delivery and risk, warranties and ACL compliance, liability caps, IP and confidentiality, termination and dispute resolution.
- Set up your template for easy repeat use by moving commercial variables into schedules and adding optional clauses you can switch on or off.
- Plan for real-world issues-late payments, delivery delays, consents and assignments-so you’re prepared before problems arise.
- Use purpose-built documents for bigger deals, like an Asset Sale Agreement or Business Sale Agreement, and consider vendor finance or security if payments are deferred.
- Investing in a tailored template and a brief legal review now is usually far cheaper than dealing with a dispute or a breach of contract later.
If you’d like a consultation on preparing or refreshing a sale agreement template for your business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.








