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An Endorsement Agreement is a legally binding contract between your business and a public figure – be it a celebrity, influencer, athlete or industry expert – who endorses your brand. In 2025, as digital and social media continue to evolve, having a robust Endorsement Agreement is more crucial than ever to protect your brand’s image and secure your commercial interests.
Below, we explain the key provisions typically included in a modern Endorsement Agreement, and why it’s a smart move to have one in place to safeguard your business in today’s competitive landscape.
Why Do I Need An Endorsement Agreement?
Every commercial arrangement between a business and an individual endorsing a product is unique. In 2025, with the increasing reliance on digital platforms and evolving advertising regulations in Australia, it’s more important than ever that your contracts reflect the specific nuances of your endorsement deals. This ensures not only that your revenue streams are secure and your liability is limited, but also that you remain compliant with current industry standards.
A well-drafted Endorsement Agreement will address the bespoke needs of your business – from exact payment terms and digital content usage rights to confidentiality and exclusivity clauses. It sets out clear protections, rights, and obligations that underpin a solid commercial relationship. For further insight into ensuring your agreements are watertight, you might consider our Contract Review and Redraft service.
What Is Included In An Endorsement Agreement?
A modern Endorsement Agreement typically includes clauses addressing the following:
- The endorser’s payment amount and payment schedule
- The endorser’s responsibilities, for example, obligations to post on their social media platforms as part of the deal
- The duration of the deal and any renewal options
- The circumstances under which the deal can be terminated
- Intellectual property rights, including the right to use the endorser’s name, image, and likeness
- Digital content usage rights, detailing how and where the endorsement can be utilised online
- Confidentiality and, where relevant, exclusivity clauses to safeguard sensitive business information
Given the rapid pace of change in digital media and advertising in 2025, it’s wise to review your Endorsement Agreement periodically to ensure that all terms remain aligned with current legal requirements and market best practices. For practical guidance, have a look at our article on How to Sign a Contract.
Need Help?
Want more information on putting together an Endorsement Agreement for your business? Or would you like to ensure that your current agreement fully protects your interests in 2025?
For a free, no obligations chat, contact our friendly team at team@sprintlaw.com.au or on 1800 730 617 to find out if an Endorsement Agreement is right for you.
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