An Endorsement Agreement is a contract between your business and a public figure such as a celebrity, influencer or athlete who will endorse your brand. 

Below, we’ll explain the key things that are included in an Endorsement Agreement, and why it’s a good idea to have one in place to protect you.

Why Do I Need An Endorsement Agreement?

Every commercial arrangement between a business and an individual endorsing a product is unique. It’s important your contracts reflect that!

A good Endorsement Agreement will take into account the specific needs of your business in order to secure your revenue streams, limit your liability and ensure the commercial relationship remains solid. It will also set out other protections, rights and obligations specific to your business. 

What Is Included In An Endorsement Agreement? 

An Endorsement Agreement usually includes clauses addressing:

  • The endorser’s payment amount
  • The endorser’s responsibilities (e.g. whether they have to post on their social media accounts as part of the deal)
  • How long the deal will last
  • The circumstances under which the deal can be terminated
  • Intellectual property rights (e.g. the right to use the sponsor’s name and likeness)

Need Help?

Want more information on putting together an Endorsement Agreement for your business? Or are you keen to check that your current Endorsement Agreement fully protects you? 

For a free, no obligations chat, contact our friendly team at or on 1800 730 617 to find out if an Endorsement Agreement is right for you.

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