This case came to the Federal Court in the middle of an existing defamation proceeding. Lighthouse Building Permits Pty Ltd and Jahan Trevena alleged that they had been defamed by video publications. The first and second respondents were said to have made the publication, but the applicants also sued the third and fourth respondents, Mr and Mrs Martens, on the basis that they were involved in bringing the publications about and later endorsing them.
That point is commercially important. In many business disputes, especially online disputes, people assume that only the person who uploads the content is exposed. The pleading described in this judgment was broader. It alleged that Mr and Mrs Martens encouraged the first and second respondents to produce the video, provided information for that purpose, and agreed to be interviewed so that the same or equivalent imputations could be conveyed about the applicants. It also alleged that it was the natural and probable consequence of their participation that the video would be widely published, and that after publication they adopted or endorsed it by posting links and engaging in other identified conduct. Similar allegations were made about a second, shorter video.