Get campaign terms that match the way your giveaway actually runs

Usually before the promotion goes live, especially if there is a prize of real value, public advertising, multiple entry channels or rules that cannot be explained in one short post. Terms become more important where there are age or location restrictions, bonus entries, judging criteria, user-generated content, brand partners or a random draw. In those cases, relying on a caption or landing page snippet can leave gaps around how entries are counted, how winners are chosen and what happens if something in the campaign changes after launch.

They usually set out who can enter, when the promotion opens and closes, how a valid entry is made, how winners are selected, what the prize includes, and how winner notification and prize fulfilment will work. Depending on the campaign, the terms may also cover disqualification, replacement prizes, content licences for submitted entries, privacy wording and platform-related disclaimers. A judged competition often needs different wording from a random prize draw, so the document should reflect the actual promotion mechanics and prize structure rather than using generic competition language.

Helpful details include the prize, entry method, campaign dates, where the promotion will be published, whether entry is free, whether there are age or geographic limits, and whether winners are chosen by chance or judged against criteria. We also need to know if the campaign involves Instagram, Facebook, TikTok or another platform, whether user content is being collected, and whether personal information is gathered through forms or direct messages. The document needs to line up with your actual privacy practices, including how information moves through the business.

Because many templates assume a simple, one-channel giveaway with standard prize wording and no unusual mechanics. Real campaigns often involve reposts, tags, story shares, multiple entries, influencer involvement, partner brands or staged winner selection. If the terms do not match the ad copy and the way entries are actually handled, complaints can arise quickly. A tailored set of terms is useful because it brings the published rules into line with the campaign you intend to run, including the prize details, selection method and any platform-specific conditions.

Not always. Permit requirements can vary depending on where and how the promotion runs, including the location of entrants and whether the promotion is chance-based or skill-based. As part of this service, we can flag likely permit issues based on the campaign structure you describe. Approval depends on the relevant regulator or authority, and If approval steps are relevant, we will explain what needs to be prepared and what sits outside the legal work.. The fixed-fee does not include permit applications or regulator dealings, but if a permit looks relevant, we can explain the likely next step.

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