Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Offering shares to your team can be a powerful way to attract, motivate and retain great people without draining your cash flow. That’s where an ESOP comes in.
If you’re building a startup or growing a small business in Australia, an ESOP can align everyone around the same goal: increasing the long‑term value of the business. But it only works well if it’s designed and documented properly.
In this guide, we’ll explain what an ESOP is, whether it’s right for your business, the key decisions you’ll need to make, the documents you’ll need, and a practical step‑by‑step process to roll it out confidently.
What Is An ESOP (And How Does It Work)?
An ESOP (Employee Share Option Plan) is a program that gives eligible employees the right (but not the obligation) to buy shares in your company at a set price in the future.
Typically, options “vest” over time or when milestones are hit. Once vested, the employee can “exercise” the option to acquire shares, usually by paying the exercise price. If the company’s value grows, those options can become a meaningful upside for your team.
In Australia, you’ll also see the term Employee Share Scheme (ESS). An ESS can include options (ESOPs) and other equity instruments like shares or performance rights. Many small businesses use an Employee Share Option Plan as the backbone of their ESS because it’s flexible, cash‑efficient and can be tailored for different roles.
Is An ESOP Right For Your Small Business?
ESOPs aren’t only for large tech startups. They can suit any growing Australian company that wants to:
- Attract and retain talent where cash salaries alone aren’t competitive.
- Align incentives so that employees care about building long‑term value.
- Reward performance and loyalty through vesting and milestones.
- Preserve cash while you invest in growth.
That said, not every business needs an ESOP on day one. Consider the following before you proceed.
- Stage and strategy: If you’re pre‑revenue or reinvesting profits, equity can help bridge cash gaps in total remuneration. If you’re stable and not planning to scale, simple bonuses may suffice.
- Team expectations: Senior hires often expect equity. Junior or casual roles may prefer cash today over potential equity upside later.
- Cap table complexity: Issuing options affects ownership percentages. You’ll want a clear plan for dilution and future rounds.
- Admin and compliance: ESOPs require proper documentation, board/shareholder approvals, and ongoing record‑keeping. If you’re prepared to handle this (or get help), an ESOP can be a great fit.
If you want to grant equity without giving immediate ownership, or if you need to condition equity on tenure or performance, an option‑based Employee Share Scheme is worth serious consideration.
Key ESOP Design Decisions (Pool, Vesting, Price, Leavers)
A successful ESOP starts with clear, commercial design choices. Here are the big ones to work through.
1) Pool Size
Decide what percentage of your company you’re prepared to allocate to employees now and over the next few years. Early‑stage companies often set aside 5-15% as an ESOP pool. The right number depends on your hiring plans and how competitive your market is.
2) Eligibility
Will the plan be open to all employees or only specific roles (e.g. leaders, engineers, sales)? You can also set minimum service periods, performance criteria, or probation requirements before grants are made.
3) Vesting And Cliff
Vesting spreads the equity reward over time to encourage retention. A common approach is a four‑year vesting period with a one‑year cliff (nothing vests in the first year, then a portion vests monthly or quarterly thereafter). You can also tie portions to milestones (e.g. revenue or product goals).
4) Exercise Price
The exercise price is what employees pay to convert options into shares. Many businesses set the exercise price at the fair market value on the grant date. If you plan to use a discount or nominal price, get advice on tax implications.
5) Leaver Provisions
Decide how options are treated when someone leaves. “Good leaver” (e.g. redundancy, mutual separation) vs “bad leaver” (e.g. serious misconduct) rules are common. Typically, unvested options lapse. For vested options, you might allow a short post‑termination exercise window for good leavers and require bad leavers to forfeit or sell back at a set price.
6) Share Class And Rights
Think about the kind of shares employees will ultimately receive and what rights attach to them (voting, dividends, liquidation preferences). You may need to create a new class to balance investor and employee interests, which is where understanding different classes of shares becomes important.
7) Dilution And Future Funding
Make sure your ESOP design fits your funding roadmap. If you plan to raise capital later, investors will ask about the size of your ESOP and the impact on the cap table. Build in space for top‑ups without surprising existing shareholders.
8) Valuation And Tax
ESOPs touch tax for both the company and employees, and valuation underpins your exercise price and reporting. Work with your accountant on valuation methodology and timing, and be aware that tax outcomes can vary based on the structure and whether deferral concessions apply.
What Legal Documents Do You Need For An ESOP?
Getting the paperwork right is essential. At a minimum, expect to prepare or update the following.
- ESOP Plan Rules: The core document that sets out how the plan operates (eligibility, vesting, leavers, exercise, and administration).
- Board And Shareholder Approvals: Resolutions approving the plan, the option pool and any changes to your constitution or share capital.
- Grant Documents: Individual offer letters and grant terms. Many businesses use an Option Deed template tailored to their plan.
- Vesting Terms: Where vesting is complex (time and performance‑based), a standalone Share Vesting Agreement can clearly set out the schedule and conditions.
- Shareholders Agreement: Make sure your Shareholders Agreement and company constitution work with your ESOP (for example, pre‑emptive rights, drag/tag, and restrictions on share transfers).
- Offer Materials And Notices: If you’re relying on ESS regulatory relief, you’ll need compliant offer documents and disclosures.
Many businesses also update their cap table processes and record‑keeping at this stage so that vesting, exercises and leaver events are tracked cleanly.
How To Implement An ESOP: Step‑By‑Step
Here’s a practical roadmap small businesses in Australia can follow.
Step 1: Set Your Objectives
Clarify why you’re introducing equity and how you’ll measure success. Is it for hiring, retention, performance, or all three? Agree on your pool size, eligibility and high‑level vesting model.
Step 2: Sense‑Check Valuation And Tax
Discuss valuation and likely tax treatment with your accountant early so your exercise price and grant timing are informed by real numbers. If you anticipate significant growth or funding events, plan for those scenarios now to avoid surprises later.
Step 3: Choose Your Structure
Decide whether you’ll run an option‑based ESOP or use other instruments under an Employee Share Scheme. Each has different tax and legal considerations, and you can keep the plan simple at first and refine it over time.
Step 4: Draft The Plan
Prepare your plan rules and grant documents, and confirm they fit with your constitution and shareholder arrangements. If you need a new share class or plan‑specific transfer restrictions, sort those now. This is also a good time for an ESOP review to ensure everything hangs together.
Step 5: Approvals And Setup
Obtain board and (if required) shareholder approval for the plan and initial pool. Update your cap table and any registers to handle grants, vesting and exercises. Prepare your offer pack and employee FAQs so you can communicate clearly.
Step 6: Make Grants
Issue offer letters and grant agreements, collect acceptances, and store signed documents securely. Keep a central record of vesting schedules, cliffs and milestone dates so nothing is missed.
Step 7: Operate The Plan
Run vesting, handle leaver events in line with your rules, and manage exercises and share issues when they occur. If employees are receiving a different class of shares, make sure rights are issued exactly as intended. Over time, you can top up the pool with further approvals as you grow.
Step 8: Communicate And Educate
Equity plans work best when your team understands how they create value. Provide simple explanations of vesting, exercise and potential outcomes in different scenarios (e.g. funding rounds or a sale). This builds trust and motivation.
What Laws And Compliance Rules Should You Consider?
ESOPs sit at the intersection of company, securities and tax laws. While the exact requirements depend on your structure and offers, small businesses should keep the following in mind.
- Company Law: Your constitution and shareholder approvals must support the creation of an option pool, new share classes (if any) and the issue of shares on exercise. Ensure your plan aligns with your governance documents and cap table controls.
- Securities Law: Australia’s ESS regime provides relief for many employee equity offers when certain conditions are met (for example, caps, compliant offer materials and using eligible instruments). Make sure your offers fall within the available pathways.
- Tax: Equity can create tax events for employees and deductions or reporting for the company. Timing, valuation and plan settings (like exercise price and discount) matter. Coordinate closely with your accountant.
- Employment: Equity is usually part of total remuneration. Keep your Employment Agreements consistent with your ESOP terms and ensure your payroll and HR processes support the plan.
- Share Class Rights: If employees ultimately receive a separate class of shares, ensure those rights (voting, dividends, exit) are clearly drafted and consistent with investor expectations, as outlined in your approach to different classes of shares.
It’s common to align your ESOP timeline with funding or major hiring plans to minimise back‑and‑forth on approvals and communications.
Alternatives To ESOPs: RSUs, Shares And Cash‑Based Plans
Options are popular, but they’re not your only choice. Consider these alternatives (or use them alongside your ESOP) depending on your goals and tax advice.
Restricted Stock Units (RSUs)
RSUs grant a right to receive shares once vesting conditions are met, usually without an exercise price. They’re simpler for employees but may have different tax consequences. For a deeper dive, see our guide to Restricted Stock Units (RSUs).
Direct Share Grants
Instead of options, you can grant shares upfront subject to vesting and buy‑back if vesting isn’t satisfied. This can work well for founders or very senior hires but needs careful drafting to manage leavers and tax.
Performance Rights
Rights convert into shares if performance hurdles are met (e.g. revenue or profitability). They can be an elegant way to tie equity directly to business outcomes.
Cash‑Based Bonuses Or “Phantom” Equity
Where you want to mirror equity‑like outcomes without issuing shares, you can use cash bonus schemes or deferred bonuses that track company value. These avoid ownership dilution but still require clear rules and budgeting.
Common Pitfalls To Avoid
ESOPs are powerful, but there are a few traps we see regularly:
- Ambiguous Vesting Rules: Vague or inconsistent vesting, performance hurdles or leaver definitions can cause disputes. Keep it clear and consistent across documents.
- Misaligned Cap Table: Forgetting to account for the ESOP in ownership percentages can surprise founders or investors later. Model the dilution now.
- Wrong Share Class Settings: Issuing the same rights to all shareholders may not reflect your intent. Confirm the correct rights if creating an employee class.
- Communication Gaps: If staff don’t understand how options work, the plan won’t motivate them. Provide plain‑English explanations and examples.
- Compliance Oversights: Skipping approvals, missing offer document requirements or mis‑pricing options can create legal and tax headaches.
Frequently Asked Questions About ESOPs
How big should my ESOP pool be?
There’s no one‑size‑fits‑all answer. Many early‑stage companies set 5-15% depending on hiring plans, market competitiveness and expected investor expectations. Start with a model, then revisit annually.
When should I introduce an ESOP?
Introduce it when equity will materially help you hire or retain the people you need. Many businesses set up an ESOP before a major recruitment push or a funding round, so grants and approvals are ready.
How do I set the exercise price?
Commonly, the exercise price is set at fair market value on the grant date. Work with your accountant on a sensible valuation approach that fits your stage and document the rationale.
Do employees get voting rights?
Not until they exercise options into shares. Even then, you can structure the rights attached to those shares (for example, a non‑voting class) provided your constitution and shareholder arrangements allow it.
What happens if an employee leaves?
Most plans provide that unvested options lapse automatically. For vested options, you can allow a short window to exercise for “good leavers” and set different outcomes for “bad leavers.” Make sure your rules are clear and consistently applied.
Key Takeaways
- An ESOP lets you reward staff with future ownership, align incentives and preserve cash while you grow.
- Design decisions matter: set your pool size, vesting, exercise price, share class and leaver rules upfront.
- Get the documents right, including your plan rules, grants, approvals and alignment with your Shareholders Agreement.
- Confirm your share class settings and investor expectations, especially if you’re creating or using different classes of shares.
- Coordinate valuation and tax with your accountant, and ensure your plan fits Australia’s ESS compliance framework.
- Consider alternatives like RSUs or direct share grants if they better suit your team and stage.
If you’d like a consultation on setting up an ESOP for your business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.








