Get legal coverage across the main moving parts of brand protection

This service is often useful for founders and growing businesses whose brand issues overlap. That might include a business launching a new name, a company that wants to confirm whether the founder or the company should own the trade mark, or a brand preparing to license its name, logo or content to others. It can also suit businesses that already have some IP in place but want a clearer legal position before expanding, rebranding or dealing with a competitor that is getting uncomfortably close.

The work commonly covers whether a proposed brand looks suitable for trade mark protection, who should own the rights, whether earlier contractors or related entities may have created ownership gaps, and how licensing arrangements should be structured if another party will use the brand. It can also include early guidance on response options if someone else is using similar branding. The aim is to look across the main legal pressure points around the brand, rather than only one isolated task.

A single trade mark service is often best when you already know the exact task, such as filing one application or renewing one registration. This service is broader. It is better suited where registration is only part of the picture and you also need advice on ownership, commercial use, licensing or possible enforcement steps. That broader scope can be helpful if decisions in one area affect another, such as when the proposed owner of the mark is not the same entity that will trade under the brand.

Yes. Registration is important, but it does not answer every brand question. Businesses often use this service after registration to check whether ownership is correctly documented, whether related entities are using the mark under the right arrangements, or whether a licence should be put in place for distributors, collaborators or franchise-style use. It can also be useful if your current registration does not line up neatly with how the brand is being used in the market. In that sense, the service can be relevant both before and after registration.

After engagement, we look at the brand issue or mix of issues you want covered and review the background material that matters, such as proposed names, existing registrations, ownership details or current licence arrangements. From there, we provide legal input on the main risk areas and the next steps worth considering. Depending on the matter, that may involve registration planning, ownership clean-up, licensing terms or enforcement strategy. If you later want separate help with filings or formal documents, that can be scoped as follow-on work.

As an online law firm, we eliminate the headaches of paying us by the hour and finding time to meet with a lawyer in person. We charge a fixed fee, with upfront quotes and transparent pricing, and communicate via phone, email and video chat - whichever suits you! You'll be guided through our process by our expert lawyers, who are Australian-qualified and specialise in technology, intellectual property, contract drafting, corporate and commercial law.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from $250 to $2,500 AUD depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Our law firm operates completely online, which means we can help you wherever you are in Australia. We work at The Commons Central - a cool co-working space in Chippendale, Sydney - but our lawyers often work flexibly across various locations.

Our lawyers also work from co-working spaces and home offices in Sydney, Melbourne, Brisbane, Adelaide and Perth, so clients can get help online without needing to meet in person.