Register your trade mark with legal help on the decisions that matter before and after filing

A large part of the work happens before the application is lodged. That can include checking for similar marks on the register, considering whether the proposed brand is distinctive enough, confirming who should own the application, and choosing classes that match the goods or services you actually want protected. We then prepare and lodge the application and can assist with standard examiner queries from IP Australia if they arise. More involved disputes, opposition matters and ongoing representation are not part of the fixed-fee, but we can discuss those separately if the matter develops.

This service is often useful for founders launching a new brand, growing businesses investing in a rebrand, ecommerce sellers expanding product lines, and agencies or creatives protecting names, logos or taglines with real commercial value. It is especially relevant where you want more than a DIY filing and need help thinking through class coverage, search results or filing risk before committing. If you already know there are similar brands in the market, or you are unsure how broadly to file, broader legal support is usually more helpful than a filing-only option.

Common issues include a mark being too similar to an existing registration or pending application, a brand being considered descriptive rather than distinctive, or the goods and services being described too broadly or too narrowly. Ownership can also become an issue if the wrong entity is listed as applicant. These problems often start before filing, which is why search work and class selection matter. If IP Australia raises concerns during examination, we can help you understand the query and respond where that falls within the stated service scope.

Many applications take several months to move through examination and toward registration if no major issues come up, but the timing is controlled by IP Australia rather than Sprintlaw. Delays can happen if the examiner raises concerns, amendments are needed, or a third party takes action after acceptance. We can help you understand the usual stages and what any correspondence means for your application, but the exact timeframe cannot be fixed in advance. If your filing is commercially urgent, it is worth raising that early so the filing strategy can be considered carefully.

It helps to have the proposed trade mark itself ready, whether that is a word mark, logo or slogan, along with the name of the entity that should own it. You should also prepare a clear description of the goods or services you want covered and any context about how the brand will be used, such as software, clothing, consulting or online retail. If you know of similar brands, prior filings or overseas applications, include those details too. That information makes the search and filing advice more useful from the outset.

As an online law firm, we eliminate the headaches of paying us by the hour and finding time to meet with a lawyer in person. We charge a fixed fee, with upfront quotes and transparent pricing, and communicate via phone, email and video chat - whichever suits you! You'll be guided through our process by our expert lawyers, who are Australian-qualified and specialise in technology, intellectual property, contract drafting, corporate and commercial law.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from $250 to $2,500 AUD depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Our law firm operates completely online, which means we can help you wherever you are in Australia. We work at The Commons Central - a cool co-working space in Chippendale, Sydney - but our lawyers often work flexibly across various locations.

Our lawyers also work from co-working spaces and home offices in Sydney, Melbourne, Brisbane, Adelaide and Perth, so clients can get help online without needing to meet in person.