Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for australian businesses.
Copyright Infringement Lawyer: When Should You Get Help?
Received a copyright complaint or found your content being copied? Here is when you can handle it yourself and when getting legal help can protect your business.
8 November 2026
Can You Use All Rights Reserved On A Website?
Wondering whether to put all rights reserved in your website footer? Here is what it means in Australia and what actually protects your content.
31 October 2026
Marketing Agency Service Agreement Template: What To Include
Onboarding a marketing client? A clear service agreement helps you lock in scope, fees, approvals, ad spend, IP ownership and exit terms from day one.
29 October 2026
What To Do If A Customer Leaves A Fake Review
A fake review can feel personal, but your next step should be calm and strategic. Here's how to preserve evidence, request removal, respond safely and escalate.
28 October 2026
Do I Need A Freelance Marketing Contract?
Onboarding a marketing client? A clear contract can protect your scope, payment, IP, ad spend and account access before campaign issues become disputes.
27 October 2026
Greenwashing Checklist For Product Packaging Claims
Making sustainability claims on packaging? This practical checklist helps you check your wording, evidence, disclaimers and artwork before you print.
27 October 2026
Who Owns Your Business Social Media Accounts?
A contractor or staff member leaving with the Instagram login can quickly become stressful. Here is how ownership, access, content and handover usually work in Australia.
23 October 2026
Influencer Management Contracts In Australia
Representing creators is exciting, but commission, exclusivity and content rights can get messy fast. Here's what your influencer management contract should cover.
20 October 2026Freelancer Agreements For Marketing Agencies
Hiring freelancers can help your agency grow, but client work needs clear rules. Here is how to protect deadlines, confidentiality and IP ownership.
19 October 2026
Do You Need A Skincare Influencer Agreement?
Working with skincare influencers? A clear agreement helps you manage product claims, approvals, usage rights, whitelisting and sponsored content disclosure.
19 October 2026
Influencer Whitelisting Agreements In Australia
Negotiating paid ad usage for influencer content? Here's how to set clear limits on whitelisting, usage rights, approvals, ad spend and moral rights.
19 October 2026
Influencer Usage Rights In Brand Collaborations
Negotiating an influencer campaign? Here's how to decide what your brand can do with content across ads, websites, social media and whitelisting.
18 October 2026
White Label Agreements for Digital Agencies in Australia
Reselling another provider's services under your agency brand? Learn what to include in a white label agreement to protect clients, IP, payments and liability.
15 October 2026
PPC Management Agreements for Australian Agencies
Onboarding PPC clients? Learn what Australian agencies should include in a PPC management agreement, from ad account access to spend approvals and campaign handover.
15 October 2026
Loyalty Program Terms in Australia for Retailers
Launching a rewards program? Clear loyalty program terms help retailers manage points, expiry, changes, privacy notices and marketing without frustrating customers.
15 October 2026
Green Claims for Fashion Brands in Australia
Launching a sustainable fashion range? Learn how Australian Consumer Law applies to green claims like recycled, ethical, biodegradable and carbon neutral.
13 October 2026
Influencer Usage Rights for Australian Beauty Brands
Reusing creator content can lift beauty sales, but only if your contract covers ownership, paid ads, whitelisting, moral rights and expiry dates.
12 October 2026
Media Buying Agreements in Australia: Key Clauses for Advertisers and Agencies
A media buying agreement can decide who controls your ad budget, who owns the campaign data, and who carries the risk if a campaign goes wrong. Here are
12 September 2026Can You Use Customer Photos, Reviews Or Testimonials In Your Marketing?
Can you repost a customer's photo or review without permission? Get clear on consent, copyright and consumer law before you use customer content in marketing.
21 July 2026
New SMS Sender ID Rules Are Here: Is Your Business Ready?
Could outdated ABR details stop your business texts from reaching customers? The new SMS Sender ID rules make a quick records check essential.
7 July 2026
Before You Invest in More Marketing, Check This on Your Website First
More traffic will not fix a legally weak website. Is your site ready to handle customers, data and disputes before you spend more on marketing?
28 May 2026
Australia’s Under-16 Social Media Ban: What Businesses Should Know
Could your social media campaigns be caught by Australia’s under-16 ban? Even if platforms carry the main burden, businesses should review promotions, privacy and child safety now.
12 May 2026
Is Your Website Legally Fit for Purpose?
Is your website doing more than looking polished? A legally fit-for-purpose site can reduce risk, protect your business and give customers real clarity.
28 April 2026
The Hidden Legal Risks Sitting on Most Business Websites
Could your website be creating legal risk without you realising it? Hidden issues in your terms, privacy wording and marketing claims can escalate fast.
13 April 2026
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