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Expert articles and practical legal guides on intellectual property for australian businesses.

Leaning into an edgy brand can be a powerful way to stand out. But when your mark toes the line of being shocking, provocative or culturally sensitive, the legal risk rises quickly....

Angel investment can be a game-changer for early-stage startups in Australia. With the right investor, you get more than money - you gain mentorship, networks and credibility that can accelerate your growth....

Have you built something new and genuinely useful - a product, process, or piece of technology - and you’re wondering how to protect it in Australia? Patents can be one of the...

Choosing and securing the right domain name is one of the first big steps in building your brand online. It’s how customers find you, remember you and trust you. It also ties...

Choosing and securing the right domain name is one of the first big decisions for any Australian business building an online presence. It’s your digital street address, your brand’s first impression, and...

In today’s competitive environment, understanding the intellectual property meaning is essential for businesses of all sizes. Intellectual property (IP) represents the creations of the mind-from innovative inventions and distinctive brand elements to...

Every successful business has something special under the hood - the recipe that makes your product unique, the code that powers your platform, the supplier terms you’ve negotiated, or the customer insights...

Seeing “licence” and “license” used interchangeably can be confusing, especially when you’re trying to protect your brand, software or creative work in Australia. The good news is the difference is simple once...

Parody can be powerful. Whether you’re making a comedy sketch, a meme, a satirical song or a spoof ad, a clever parody can cut through and build your audience fast. But parody...

White labeling offers Australian businesses an exciting opportunity to expand their product offerings without the heavy investment needed for product development or manufacturing. By partnering with a supplier who produces a product...

Every successful business has something unique at its core - a brand customers recognise, a product design people love, or content that keeps audiences coming back. Together, these assets are your intellectual...

If your business relies on software, brand reputation, customer data or proprietary processes, you’re already dealing with intangible assets - even if you haven’t called them that yet. Under Australian accounting standards,...

Thinking about protecting your brand name, logo or product line? A good trade mark strategy starts with two things: a clear search to see what’s already out there, and accurate classification of...

The digital revolution has given rise to an entirely new realm of creativity and commerce – non-fungible tokens (NFTs). NFT art has captured the imagination of collectors and creators alike by offering...

If you’re building a new product or breakthrough technology in Australia, the Patent Cooperation Treaty (PCT) can be a smart way to keep your overseas patent options open while you refine your...

Bringing your idea online is exciting - your website is often the first place customers meet your brand, buy from you, or book your services. But before you press “publish”, there are...

Commissioned work can be one of the most rewarding parts of your creative practice. You get to collaborate with clients, bring a specific vision to life and get paid for your unique...

Receiving an “adverse report” on your trade mark application can feel disheartening, especially if you’ve already started building your brand around that name or logo. The good news? An adverse report isn’t...

If you’ve received an “adverse report” from IP Australia on your trade mark application, take a breath - this is common and, in many cases, fixable. An adverse report simply means the...

Building a brand in Australia is exciting - your name, logo and look set you apart. Naturally, you’ll want to protect them. At some point, you’ll notice other brands using the little...

Whether you’re a YouTuber, podcaster, photographer or small business marketer, you’ll often need to share your own work and (carefully) reuse other people’s content. Creative Commons (CC) licences make this easier -...

If you’re a small business owner, protecting your brand is one of the most important steps in establishing your company’s identity. A critical part of that is understanding how to use trademark...

Picking a standout business name is exciting - it’s the first step in shaping how customers will remember you. But before you print signage or lock in your domain, it’s crucial to...

Choosing a brand name is exciting - but before you fall in love with it, you need to make sure it’s legally available to use and register. That’s where ATMOSS (IP Australia’s...
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