Terms Of Sale For Children's Clothing Brands

Alex Solo
byAlex Solo10 min read

Yes, if you sell children's clothing online, you should have clear children's clothing terms of sale. Your terms are the rules your customers agree to when they buy from you, covering things like payment, shipping, returns, sizing, product care and what happens if there's a problem.

The nuance is that kidswear isn't just another eCommerce category. You're dealing with products used by babies and children, so your terms should sit alongside product safety checks, care instructions, warning labels and a sensible recall process.

Good terms won't remove your obligations under the Australian Consumer Law, but they can make your customer experience much smoother. They also help you avoid messy arguments about change-of-mind returns, incorrect sizing, delayed delivery or care damage.

Do Children's Clothing Brands Need Terms Of Sale?

Yes, you should have online shop terms and conditions if your business sells children's clothing online, even if you're still small or selling through Instagram, Shopify, Etsy or a marketplace.

Your terms of sale set out the contract between your business and your customer, including your key sale of goods terms. They usually apply when the customer checks a box, completes checkout or places an order after being shown your terms.

For a children's clothing brand, your terms should cover standard eCommerce issues, plus extra points that often come up in kidswear:

  • How orders are accepted, changed or cancelled
  • Prices, GST, discount codes and payment timing
  • Shipping timeframes and delivery issues
  • Size guides, fit notes and measurement tolerances
  • Change-of-mind returns and exchanges
  • Australian Consumer Law remedies for faulty products
  • Care instructions, washing guidance and fabric variations
  • Product safety warnings, including choking hazards where relevant
  • What happens if you need to issue a recall

Say Mia runs a small kidswear label in Melbourne selling rompers, bibs and matching sets online. A customer washes a hand-smocked romper on a hot cycle, it shrinks, and they demand a refund. If Mia's product page and terms clearly say to cold hand wash, dry flat and avoid tumble drying, she's in a much stronger position to explain why the item wasn't defective.

That said, your terms can't say customers have no rights. Under the Australian Consumer Law, customers have consumer guarantees that apply automatically, and your terms need to work with those rights rather than trying to override them.

What Should Your Online Store Terms Cover?

Your online store terms should cover the full customer journey, from browsing and ordering through to delivery, returns and complaints.

For children's clothing, practical detail matters. Parents and gift buyers often care about sizing, fabric, care, delivery timing and safety, so your terms should be easy to find and easy to understand.

Orders And Payment

Your terms should explain when an order becomes binding. For example, you may want to say that an order is only accepted once you send an order confirmation or dispatch notice.

This helps if there's a stock error, pricing mistake or payment issue. Without this wording, you may have less flexibility if your website accidentally lists a $79 dress for $7.90.

You should also cover:

  • Accepted payment methods
  • Whether prices include GST, if your business is registered for GST
  • How discount codes and promotions work
  • Whether gift cards expire and how they can be used
  • What happens if stock becomes unavailable after purchase

Product Descriptions And Images

Your terms can explain that colours may appear slightly different depending on the customer's screen, and that handmade or natural fabrics may have small variations.

This is useful for kidswear businesses selling linen, cotton, knitted goods or handmade pieces. However, don't rely on broad wording to excuse inaccurate product descriptions. If a product is materially different from what you advertised, the customer may have rights under the Australian Consumer Law.

Pre-Orders And Custom Items

If you offer pre-orders, made-to-order items or personalised embroidery, set clear rules upfront.

Your terms should state:

  • The estimated dispatch window
  • Whether dates can change due to supplier delays
  • When payment is taken
  • Whether the customer can cancel before dispatch
  • Whether personalised items can be returned for change of mind

For personalised products, you can usually limit change-of-mind returns, but you still need to provide Australian Consumer Law remedies if the product is faulty, unsafe, not as described or not fit for a disclosed purpose.

How Should You Handle Returns, Exchanges And Sizing?

You should have a returns policy that clearly separates change-of-mind returns from Australian Consumer Law remedies.

This is one of the biggest issues for children's clothing stores. Kids grow quickly, sizing varies between brands, and customers often buy gifts without knowing the child's exact measurements.

Change-Of-Mind Returns

You don't generally have to offer refunds or exchanges just because a customer picked the wrong size, changed their mind or no longer needs the item. But if you choose to offer change-of-mind returns, your rules need to be clear.

Your terms can set out:

  • How many days the customer has to request a return
  • Whether items need to be unworn, unwashed and with tags attached
  • Who pays return postage
  • Whether you offer a refund, exchange or store credit
  • Which products are excluded, such as hair accessories, underwear, swimwear or personalised items

Be careful with hygiene-based exclusions. They can be reasonable for some products, but you still can't refuse a remedy where the Australian Consumer Law requires one.

Australian Consumer Law Remedies

If a product has a major problem, the customer can usually choose a refund or replacement, or keep the product and seek compensation for the drop in value. They may agree to a repair, but you generally can't insist on repairing the product instead of providing the ACL remedy they're entitled to. A major problem may include where the item is unsafe, significantly different from its description, or can't be used for its normal purpose.

If the problem is minor, you can usually choose whether to repair, replace or refund the item, as long as you do this within a reasonable time.

Avoid wording like no refunds or all sale items are final without explaining the customer's Australian Consumer Law rights. That kind of wording can be misleading. A better approach is to say sale items aren't eligible for change-of-mind returns, but this doesn't affect rights under the Australian Consumer Law.

Sizing And Fit

Your terms should support your size guide and returns policy, not replace them. If sizing is a regular source of complaints, look at your product pages as well as your legal documents.

Useful wording can cover:

  • How customers should measure the child
  • Whether items are designed to be oversized, slim fit or true to size
  • Small measurement tolerances for handmade or batch-produced items
  • Whether age ranges are a guide only
  • How customers can ask questions before ordering

If you sell baby clothing, it can also help to include weight or height ranges where practical. Parents often find those more useful than age alone.

What Product Safety Rules Apply To Children's Clothing In Australia?

Australian product safety rules apply to children's clothing, and some products also need to meet specific mandatory standards under the Australian Consumer Law.

The Australian Competition and Consumer Commission, through Product Safety Australia, oversees many product safety rules for consumer goods. For children's clothing brands, the key point is that your product safety work should happen before products reach customers, not only after something goes wrong.

Children's Nightwear And Fire Hazard Labels

Children's nightwear is a high-risk category because of fire danger. In Australia, children's nightwear and some limited daywear must comply with the mandatory safety standard for children's nightwear.

This standard deals with garment categories, design features and fire hazard labelling. It can apply to items such as pyjamas, nightdresses, dressing gowns, bathrobes and some garments commonly used for sleeping.

If you sell anything that could fall into this category, check the current Product Safety Australia guidance and test reports from your supplier or manufacturer. Your terms of sale can remind customers to keep garments away from heat and flame, but a warning in your terms won't fix a non-compliant product.

Care Labelling

Clothing and textile products sold in Australia generally need suitable care instructions under the care labelling information standard. For children's clothing, care labels are especially useful because shrinking, colour bleeding and fabric damage are common customer complaints.

Your care instructions should be:

  • Clear and in English
  • Attached or supplied in a way customers can keep and refer to
  • Appropriate for the fabric, trims, prints and embellishments
  • Consistent with the care information on your website

If your product page says machine washable but the sewn-in label says hand wash only, that inconsistency can create problems. Keep your website, packaging, labels and terms aligned.

Choking Hazards, Small Parts And Embellishments

Children's clothing often includes buttons, bows, beads, snaps, pom poms, toggles and decorative pieces. If these detach, they may create a choking risk, especially for babies and toddlers.

Your business should think carefully about:

  • Whether small parts are securely attached
  • Whether embellishments are suitable for the age range advertised
  • Whether cords, ties or drawstrings could catch or tighten
  • Whether packaging creates suffocation risks
  • Whether any item is presented as a toy or teething product, which may trigger extra rules

Your terms can include sensible safety warnings, such as adult supervision for accessories or removing detachable packaging before use. But again, warnings don't replace safe design and compliant manufacturing.

Button Batteries And Light-Up Clothing

If you sell light-up shoes, novelty costumes, flashing accessories or clothing with electronic components, check whether the button or coin battery safety standards apply.

Australia has mandatory safety and information standards for products containing button or coin batteries. These rules cover secure battery compartments, testing and warnings. If they apply, your website copy, packaging and product instructions need to be consistent.

Recalls And Safety Issues

Your terms should give you a clear way to contact customers if there's a safety issue or recall. You should also keep order records so you can identify affected batches, colours, sizes or styles.

If a product safety issue arises, you may need to:

  • Stop selling the affected product
  • Contact customers who bought it
  • Work with your supplier or manufacturer
  • Notify the ACCC where required
  • Offer an appropriate remedy, such as a refund, replacement or repair

Recalls are much easier to manage if your terms, order records and supplier agreement processes are already set up properly.

What Should You Say About Shipping, Delivery And Risk?

Your terms should clearly explain delivery options, estimated timeframes, shipping costs and what happens if a parcel is delayed, lost or returned.

Delivery disputes are common for online stores. Parents may be buying for a birthday, baby shower, family photoshoot or first day of childcare, so timing can be emotionally loaded.

Your terms should cover:

  • Where you ship, including whether you ship internationally
  • Estimated dispatch and delivery timeframes
  • Whether express post speeds up dispatch, delivery or both
  • How tracking details are provided
  • What happens if the customer gives the wrong address
  • Whether authority to leave is available and what risk that creates
  • How you handle lost, damaged or returned parcels

Be careful not to overpromise. If your courier usually delivers within 2 to 5 business days, say that delivery estimates are estimates unless you genuinely guarantee a date.

If you sell internationally, your terms should also cover customs duties, import taxes and delays. Don't give tax advice, but you can make it clear that customers may be responsible for charges imposed by their country.

Common Mistakes To Avoid

A few common wording choices can create unnecessary risk for children's clothing brands. The good news is that most are easy to fix once you know what to look for.

Saying There Are No Refunds

A blanket no refunds policy can breach the Australian Consumer Law if it suggests customers don't have consumer guarantees. You can limit change-of-mind returns, but you can't remove statutory remedies for faulty or unsafe goods.

Copying Generic eCommerce Terms

Generic eCommerce terms may cover checkout and shipping, but they often miss the issues that matter for kidswear: size variation, fabric care, choking hazards, nightwear safety and recalls. Templates can be a starting point, but they work best when tailored to your products and sales process.

Putting Safety Warnings Only In Your Terms

Customers may not re-read your terms when dressing a child. If a warning matters for safe use, put it where customers will actually see it, such as product pages, swing tags, packaging, sewn-in labels or instruction cards.

Not Checking Supplier Claims

If your supplier says a garment is compliant, ask for evidence. Depending on the product, that might include test reports, material details, care labelling information or confirmation that the product meets the relevant mandatory standard.

This is especially important if you import products under your own brand. From the customer's perspective, you're usually the business they deal with, even if the manufacturing happened overseas.

Forgetting About Privacy And Marketing

If you collect customer names, addresses, phone numbers, emails, children's names or birthday details for loyalty programs, think about your privacy obligations and whether your privacy policy is accurate. The Privacy Act 1988 may apply depending on your turnover and business activities, and direct marketing messages also need to comply with spam rules.

Even where the Privacy Act doesn't apply, customers still expect you to handle family and child-related information carefully.

Key Takeaways

  • Your children's clothing terms of sale should cover orders, payment, shipping, returns, sizing, care instructions and product safety.
  • You can set your own change-of-mind return rules, but you can't remove customer rights under the Australian Consumer Law.
  • Kidswear terms should deal with practical issues like size guides, fabric variation, washing damage, choking hazards and recall communication.
  • Some products, such as children's nightwear and items with button batteries, may need to meet specific Australian product safety standards.
  • Your product pages, labels, packaging and terms should all say the same thing, especially for safety warnings and care instructions.
  • Supplier contracts and record-keeping matter, particularly if you import or sell products under your own brand.

If you'd like help with your online store terms, returns policy, product safety wording or supplier agreements, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.

Alex Solo
Alex SoloCo-Founder

Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

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