Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for australian businesses.
What Is an APP Entity in Australia?
If you’re building an app or running an online business in Australia, you’ve probably come across the term “APP entity” and wondered whether it applies to you. It’s easy to mix this...
2 November 2025
Email Marketing In Australia: Key Legal Rules
Email marketing can be one of the most cost-effective ways to reach customers in Australia. It’s scalable, measurable and-done right-can drive repeat sales and build loyalty without blowing your budget. But there’s...
2 November 2025
GDPR Compliance in Australia: What Businesses Need to Know
If your business has a website, runs online ads, or sells to customers overseas, you’ve probably heard about the General Data Protection Regulation (GDPR). While it’s an EU law, Australian small businesses...
31 October 2025
Slander vs Defamation in Australia: Key Differences Explained
Reputation fuels trust, sales and partnerships. When something false is said or written about your business, it can hurt quickly - from Google reviews to local media and social posts. You’ve probably...
30 October 2025
Trademark Examples in Australia: What to Register and How to Choose
Your brand is more than a name and a logo - it’s the promise customers associate with your products or services. In Australia, a registered trade mark is the best way to...
30 October 2025
NFTs Meaning Explained
NFTs have made plenty of headlines, from record-breaking digital art sales to big brands launching tokenised memberships. But what do NFTs actually mean for your small business in Australia? In short, NFTs...
30 October 2025
Misleading and Deceptive Conduct in NSW: What You Need to Know
If you’re running a small business in New South Wales, you’re expected to be honest and clear with your customers and other businesses - in your ads, pricing, sales conversations, contracts and...
30 October 2025
GST Included or Not? How To Display Prices In Australia
Pricing shouldn’t be a guessing game - for your customers or your team. Yet one of the most common questions we hear from small businesses is whether their price should say “GST...
29 October 2025
How To Respond To PicRights Australia Copyright Demands
If your business has received a copyright infringement email or letter from PicRights Australia Pty Ltd, you’re not alone. Many small businesses hear from PicRights after using an image they found online...
29 October 2025
Blackout Periods in Australia: When to Use Them and Legal Setup
If you’re running a small business in Australia, you’ve probably come across the term “blackout period” in different contexts - from staff leave during peak seasons to marketing campaigns and even equity...
29 October 2025
PicRights in Australia: What to Do If You Get a PicRights Letter
If you’ve received an unexpected email or letter from “PicRights” demanding payment for using an image on your website, socials or marketing, you’re not alone. These notices can be confronting. They often...
29 October 2025
How To Set Up a Referral Program
Word of mouth is powerful, and a well‑designed referral program helps you turn happy customers into a steady, low‑cost growth channel. But to work well (and stay compliant), a referral program needs...
28 October 2025
Fair Use In Australia: What You Can And Can’t Do With Copyright
“Fair use” is a term you’ll see everywhere online - especially in the context of social media, memes, reviews and user-generated content. But in Australia, fair use doesn’t actually exist as a...
26 October 2025
Can You Use the R Logo (®) in Australia?
Branding is everything when you’re building a small business. Your name, logo and packaging signal who you are, help customers trust you and protect the value you’re creating. But when it comes...
22 October 2025
GST Exclusive Vs Inclusive: Displaying & Charging Prices In Australia
GST can feel like alphabet soup when you’re juggling everything else in your business. One of the quickest wins is getting crystal clear on when to use GST exclusive pricing and when...
22 October 2025
How to Check Company Name Availability in Australia
Check a proposed company name, understand ASIC's naming rules and separate company, business-name, domain and trade mark protection.
22 October 2025
Is Data Scraping Legal In Australia?
Data can help you price competitively, spot trends, and make faster decisions. It’s no surprise many small businesses look to data scraping (also called web scraping or data scrapping) to collect publicly...
22 October 2025
Privacy Policy Template In Australia: Key Inclusions And Compliance
If you collect customer names, emails, phone numbers or even simple website analytics, a Privacy Policy isn’t just a nice-to-have - it’s a key part of doing business in Australia. Using a...
20 October 2025Slander Vs Libel In Australia: What It Means And What To Do
Running a small business means building your reputation every day - online, in-store, and in your community. That’s why statements that damage your good name can feel personal and threatening. You’ve probably...
18 October 2025
Registered Symbol (®) In Australia: When To Use It And How To Get It
Building a brand is exciting, but it also raises a surprisingly common question for small businesses: when can you add the registered symbol (®) next to your name or logo? Using the...
15 October 2025
Disclaimer Meaning In Australia: What It Is And When To Use One
If you run a small business in Australia, you’ve probably seen disclaimers on websites, invoices, social posts and emails. But what does “disclaimer” actually mean in law, and how do you use...
15 October 2025
Australian Made Logo: Legal Guide
Thinking about using the Australian Made logo on your products? For many small businesses, that green-and-gold kangaroo is a powerful trust signal that can boost sales and help you stand out. But...
14 October 2025
What Is MLM in Australia?
Multi-level marketing (MLM) is often pitched as a fast way to grow sales through networks of independent sellers. If you run a small business in Australia, you might be wondering whether MLM...
11 October 2025
TM Symbol in Australia: What It Means and How to Use It
Building a brand takes time and care - and getting your trade mark strategy right early can save you headaches down the track. One of the simplest tools at your disposal is...
11 October 2025
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