Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for australian businesses.
A Guide To Running An Ecommerce Business
Thinking about launching an online store in Australia? Ecommerce is a flexible, scalable way to reach customers nationwide (and beyond), with lower overheads than a bricks-and-mortar shop. At the same time, selling...
8 January 2025
False Charity Claims: What Can The Law Do?
“$1 from every sale goes to charity.” “All proceeds will be donated.” “We’re raising funds for disaster relief.” These statements are common in Australian marketing and fundraising - and when they’re accurate,...
2 January 2025
The Fine Line Between Spamming And Direct Marketing
Direct marketing can be one of the most cost‑effective ways to grow your business. Whether you’re emailing a newsletter, sending a special SMS offer, or calling prospective customers, targeted outreach can work....
1 January 2025
What Is Misrepresentation In Contract Law?
When you’re negotiating a deal, what you say matters. If one party makes a false statement that persuades the other to sign, that can amount to misrepresentation under Australian contract law. Understanding...
26 August 2024
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