Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for australian businesses.
Social Media Marketing: Rewarding, But Potentially Dangerous?
Social media can be a growth engine for Australian businesses. It’s where your customers hang out, where stories spread fast, and where a well-timed post or clever campaign can drive real sales....
9 February 2025
What Is A Lead Generation Agreement?
If your business relies on new enquiries or qualified sales prospects, you’ve probably thought about working with a third party to supply “leads”. A Lead Generation Agreement is the contract that sets...
5 February 2025
Trade Marks Vs. Copyright: What’s The Difference?
In any business, it’s really important to protect your branding so that nobody else makes a profit from it. You might have heard the words ‘trade marks’ and ‘copyright’ floating around when...
3 February 2025
3 Key Responsibilities As An Online Small Business
Running an online small business in Australia gives you incredible flexibility and access to customers nationwide. You can launch quickly, iterate fast and scale without the overheads of a physical shop. But...
27 January 2025
Everything You Need To Know About Canva & Copyright
Canva makes it incredibly easy to design social posts, brochures, pitch decks and even product packaging - which is why so many Australian small businesses use it every day. But when you’re...
26 January 2025
Marketing Your Business Online: A Legal Guide
Online marketing can supercharge your growth. From social media and email to search ads and influencer collaborations, you have more ways than ever to reach customers across Australia. But with that opportunity...
25 January 2025
Do You Need Website Terms & Conditions?
Launching or growing a business online is exciting - your website is often the first place customers meet your brand, book your services, or buy your products. But with that opportunity comes...
24 January 2025
How To Deal With Negative Online Reviews
Every business gets a negative review at some point - even great ones. What matters is how you respond, what you do next, and whether you use it as a chance to...
23 January 2025
Why You Need A Brand Ambassador Agreement
Partnering with a brand ambassador can supercharge your marketing. Ambassadors help you reach new audiences, build trust through authentic recommendations, and generate sales with user‑generated content. But without a clear, written agreement,...
20 January 2025
A Guide To False, Misleading And Deceptive Advertising Laws
Great marketing helps you stand out. But if your ads overstep the mark, you can quickly find yourself in trouble under Australian consumer law. In Australia, strict rules apply to statements you...
20 January 2025
Displaying The Correct Advertised Price For Your Goods
Clear, honest pricing builds trust. It also keeps you on the right side of Australian consumer law when you advertise prices for your products online, in-store or in marketing campaigns. If you’re...
18 January 2025
Is It Illegal To Delete Or Change Your Business’ Online Reviews?
Online reviews can make or break a business in Australia. They help customers decide who to trust, and they can influence your search rankings and reputation. So what happens when a review...
17 January 2025
5 Quick Tips For GDPR Compliance
If you collect or use personal data in your business, the General Data Protection Regulation (GDPR) can apply to you - even if you’re based in Australia. Many Aussie businesses sell to...
16 January 2025
Google TrustRank: Is Your Privacy Policy Impacting Your SEO?
If you’re investing time and money into SEO, you want every signal working in your favour. One often-overlooked factor is your Privacy Policy. In Australia, it’s not just a legal requirement for...
15 January 2025
A Guide To Running An Ecommerce Business
Thinking about launching an online store in Australia? Ecommerce is a flexible, scalable way to reach customers nationwide (and beyond), with lower overheads than a bricks-and-mortar shop. At the same time, selling...
8 January 2025
False Charity Claims: What Can The Law Do?
“$1 from every sale goes to charity.” “All proceeds will be donated.” “We’re raising funds for disaster relief.” These statements are common in Australian marketing and fundraising - and when they’re accurate,...
1 January 2025
The Fine Line Between Spamming And Direct Marketing
Direct marketing can be one of the most cost‑effective ways to grow your business. Whether you’re emailing a newsletter, sending a special SMS offer, or calling prospective customers, targeted outreach can work....
31 December 2024
What Is Misrepresentation In Contract Law?
When you’re negotiating a deal, what you say matters. If one party makes a false statement that persuades the other to sign, that can amount to misrepresentation under Australian contract law. Understanding...
26 August 2024
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