Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for australian businesses.
Spam Act 2003: Compliance Essentials For Australian Businesses
Email and SMS marketing are powerful tools for growing your business in Australia. But if you’re sending promotional messages without the right consent or unsubscribe tools, you can quickly fall foul of...
21 April 2025
Your Guide to Lawful Business Advertising: Key Legal Insights
Advertising powers growth. It introduces your brand, builds trust and drives sales. But in Australia, there are clear laws and industry standards that shape what you can and can’t say in your...
2 March 2025
Spam and Your Business: Understanding Its Impact and How to Combat It
In today’s digital landscape, spam is far more than just an annoyance in your inbox-it can also expose your business to significant legal risks. In Australia, the Spam Act 2003 is a...
1 March 2025
National Promoter Score Mastery: A Strategic Guide for Australian Legal Professionals
The national promoter score is emerging as a vital metric for law firms and in-house legal teams alike. By measuring customer satisfaction and loyalty through one simple question, you can gain invaluable...
1 March 2025
Snack Smarts: A Guide To Spotting Deceptive Advertising In The Consumables Market
From protein bars to kombucha, snack brands are everywhere - and clever marketing is often what wins shelf space and clicks. But there’s a line between persuasive advertising and misleading claims. If...
25 February 2025
Do I Need To Use The Registered Trade Mark Symbol?
Building a brand in Australia is exciting - your name, logo and look set you apart. Naturally, you’ll want to protect them. At some point, you’ll notice other brands using the little...
24 February 2025
What Is A Marketing Service Agreement?
Whether you’re an agency offering social media management, SEO and ads, or a business engaging a marketing partner to grow your brand, the relationship works best when the scope, fees and responsibilities...
23 February 2025
Defamation Law In Australia: How To Protect Your Reputation Online
Your online reputation is one of your most valuable business assets. A single post, review or video can spread quickly and cause real harm to you or your business. If you’re worried...
21 February 2025
Affiliate Marketing In Australia: Legal Guidelines For Compliance
Affiliate marketing can be a powerful way to grow an online business in Australia. Whether you’re a brand running an affiliate program or an influencer/creator promoting products, it’s a low-cost, performance-based model...
21 February 2025
‘Black Friday’ Is A Registered Trade Mark: Can Other Brands Use It?
“Black Friday” has become the biggest retail moment of the year in Australia. Shoppers expect deep discounts and brands plan full marketing calendars around the last Friday in November. But here’s the...
21 February 2025
Cookie Pop-Ups, Do I Need One?
If you run a website or an app, you’ve probably seen cookie banners everywhere and wondered if you need one, too. In Australia, there isn’t a specific “cookie law” like in the...
20 February 2025
Legal Considerations For YouTube Content Creators (Australia)
Turning your YouTube channel into a real business is exciting. You’re building an audience, landing brand deals and creating content you’re proud of. But to keep that momentum going, it’s important to...
19 February 2025
Point Of Sale (POS) Advertising Rules In Australia: A Practical Guide For Retailers
Clear, honest point of sale (POS) advertising isn’t just good customer service - it’s the law in Australia. From shelf labels and price tickets to in‑store posters and digital screens, what you...
18 February 2025
Playing Music In Your Content: How Can You Avoid Breaching Copyright?
Music can transform your content. Whether you’re producing a short ad, a YouTube explainer, a podcast intro, or a TikTok clip, the right track sets the tone and lifts engagement. But using...
14 February 2025
Do Influencers Have To Say It’s An #Ad?
Influencer marketing is now a core part of how Australian brands reach customers. Whether you’re a creator posting product reviews or a business partnering with influencers, one question comes up again and...
13 February 2025
Why Do I Need A Photography/Video Consent Form?
If your business creates content-whether that’s product shots, staff photos, customer testimonials, event highlights or social media reels-there’s a good chance people will appear in your images or footage. That’s great for...
13 February 2025
I’m A Franchisor - What Should I Know About Marketing Funds?
If you’re growing a franchise network in Australia, a well-run marketing fund can be a powerful lever for brand growth. It lets all franchisees pool resources for national and regional campaigns that...
13 February 2025
3 Things To Consider If You Want To Make Money From Social Media
Turning your social media presence into a business can be exciting. Whether you’re a creator, influencer, coach, or run a brand that thrives on content, there’s real money to be made. But...
13 February 2025
Starting A Podcast? Here’s How To Set Yourself Up For Success
Podcasting is one of the most accessible ways to build a brand, share your expertise and grow a community in Australia. With low production barriers and a huge audience, it’s a great...
12 February 2025
When Do You Need A Privacy Policy?
If your business collects any information about people - customers, leads, employees, patients, or even website visitors - you’re probably wondering whether you need a Privacy Policy. In Australia, privacy law can...
12 February 2025
Social Media Marketing: Rewarding, But Potentially Dangerous?
Social media can be a growth engine for Australian businesses. It’s where your customers hang out, where stories spread fast, and where a well-timed post or clever campaign can drive real sales....
9 February 2025
What Is A Lead Generation Agreement?
If your business relies on new enquiries or qualified sales prospects, you’ve probably thought about working with a third party to supply “leads”. A Lead Generation Agreement is the contract that sets...
5 February 2025
Trade Marks Vs. Copyright: What’s The Difference?
In any business, it’s really important to protect your branding so that nobody else makes a profit from it. You might have heard the words ‘trade marks’ and ‘copyright’ floating around when...
3 February 2025
3 Key Responsibilities As An Online Small Business
Running an online small business in Australia gives you incredible flexibility and access to customers nationwide. You can launch quickly, iterate fast and scale without the overheads of a physical shop. But...
27 January 2025
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