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Can I Copy A Competitor's Terms And Conditions?

byAlex Solo10 min read

You have found a competitor's website that looks polished, their checkout is smooth, and their terms and conditions seem to cover everything. It can be tempting to copy, paste and tweak a few words so you can get your own site live faster.

The trouble is, website terms aren't just website copy. They're a legal document that should match how your business actually sells, delivers, refunds, collects data and handles disputes.

So, can I copy terms and conditions from another website? Usually, no. It can create copyright issues, compliance gaps and contract terms that simply don't work for your business.

Can I Copy Terms And Conditions From Another Website?

No, you generally shouldn't copy terms and conditions from another website because the wording may be protected by copyright and may not fit your business model.

Under the Copyright Act 1968, written content can be protected if it's original. That can include website terms and conditions, even though they look formal and legal rather than creative. If you copy a competitor's wording, layout or unique clauses, you may be using their copyright material without permission.

Changing a few names, swapping your product details and deleting a paragraph won't necessarily fix the problem. If the substance and expression are still copied, there can still be a copyright issue.

There's also a bigger commercial problem. Your competitor's terms were likely written for their:

  • products or services
  • delivery process
  • refund and return policy
  • payment model
  • risk profile
  • customer base
  • state, country or industry rules

Say you run an online skincare store in Melbourne and you copy terms from a large US beauty brand. Their terms may refer to US laws, arbitration clauses, shipping rules and refund language that don't match the Australian Consumer Law. If a customer asks for a refund, you may find your terms don't help you at all.

For website terms, copyright in Australia is only one part of the risk. The other part is whether the terms are actually enforceable, compliant and useful when something goes wrong.

Why Is Copying Competitor Terms And Conditions Risky?

Copying competitor terms and conditions is risky because you can inherit legal problems, miss mandatory Australian rules and create promises you didn't mean to make.

Terms and conditions are meant to be the rulebook for your customer relationship. If they're wrong, vague or copied from a different business, you may struggle to rely on them when a dispute comes up.

If the original author or business recognises their wording, they may ask you to remove it, pay a licence fee or compensate them. Even if the dispute doesn't go that far, it's a headache you don't need when you're trying to grow.

Australian Consumer Law Risk

Your terms can't override consumer guarantees under the Australian Consumer Law. For example, you can't simply say no refunds under any circumstances if you sell to Australian consumers. Customers may still have rights if goods are faulty, not as described or not fit for purpose.

Terms that mislead customers about their rights can attract attention from the ACCC. The practical consequence is simple: you may have to change your terms, handle complaints, refund customers and deal with reputational damage.

Unfair Contract Terms Risk

Since 9 November 2023, unfair contract terms in standard form consumer and small business contracts can attract penalties. For ordinary non-financial products and services, the Australian Consumer Law penalty regime applies. Similar unfair contract terms rules also apply under the ASIC Act for financial products and services, but the penalty settings are different.

For non-financial products and services covered by the Australian Consumer Law, companies can face maximum penalties of the greater of $50 million, three times the value of the benefit obtained if that can be worked out, or, if it can't be worked out, 30% of adjusted turnover during the breach turnover period. Individuals can face penalties of up to $2.5 million. Different penalty settings apply under the ASIC Act for financial products and services, including maximums framed by penalty units and turnover caps.

You don't need to panic about every clause. But if you copy terms that give one side all the power, such as broad rights to cancel, change prices or keep all payments without a fair reason, those clauses may create problems.

What If I Only Use A Terms And Conditions Template?

Using a template can be a useful starting point, but it shouldn't be treated as a finished legal document unless it has been tailored to your business.

Templates are popular because they're fast and cheap. That's understandable, especially if you're launching with a tight budget. But the main risk with terms and conditions templates is that they often look complete while quietly missing the parts that matter most.

A template may not deal properly with:

  • subscription billing, auto-renewals or failed payments
  • pre-orders, backorders or made-to-order products
  • marketplace sellers and third-party suppliers
  • digital products, downloads, online courses or SaaS access
  • international shipping and customs responsibilities
  • business customers compared with consumer customers
  • industry-specific rules, such as health, food, education or financial services restrictions
  • privacy, marketing consent and data handling

For example, Mike runs a Sydney-based online furniture store. He uses a free template that says delivery takes 3 to 5 business days and that customers can cancel before dispatch. That sounds fine until he starts selling custom dining tables that take 8 weeks to make.

A customer pays a $1,200 deposit on a custom table, then cancels after timber has been ordered and work has started. Mike's copied template doesn't clearly say the deposit is non-refundable once production begins, and it doesn't explain the customer's rights under the Australian Consumer Law. He may have a much harder time keeping the deposit or recovering his costs.

A template can help you think through the structure, but a lawyer should tailor it before you use it with customers.

What Should My Website Terms Actually Cover?

Your website terms should cover how customers buy from you, what you promise to deliver, what customers are responsible for, and what happens if something goes wrong.

The exact clauses depend on what you sell. An ecommerce store, online course platform, marketplace and SaaS product all need different website terms and conditions.

Here is a fill-in outline you can use to plan your terms. This isn't a finished legal document, but it can help you collect the right details before you get tailored drafting.

  1. Business Details: State your legal entity name, ABN or ACN, trading name and contact details.
  2. Acceptance Of Terms: Explain when customers agree to your terms, such as creating an account, placing an order or using your platform.
  3. Products Or Services: Describe what you sell and any limits on availability, colours, sizes, features or results.
  4. Orders And Accounts: Set out how customers place orders, create accounts and provide accurate information.
  5. Pricing And Payment: Explain prices, GST, payment methods, failed payments, subscriptions and when fees become payable.
  6. Delivery Or Access: Cover shipping, delivery timeframes, risk of loss, digital access, onboarding or service start dates.
  7. Cancellations, Refunds And Returns: Set out your policy while preserving customer rights under the Australian Consumer Law.
  8. Customer Responsibilities: Explain what customers must do, such as using your platform lawfully or providing correct delivery details.
  9. Intellectual Property: Protect your content, branding, product photos, software, course materials or other IP.
  10. Privacy And Data: Point customers to your privacy policy and explain key data uses where needed.
  11. Liability And Disclaimers: Limit risk where the law allows, without trying to exclude rights you can't exclude.
  12. Termination Or Suspension: Explain when you can suspend accounts, cancel orders or end access.
  13. Governing Law: State the Australian state or territory law that applies to your terms.

If your website collects personal information, you may also need a privacy policy under the Privacy Act 1988. Many businesses covered by the Privacy Act include those with annual turnover over $3 million, as well as some smaller businesses that handle health information, trade in personal information or fall into another covered category.

How Do I Create Safer Terms Without Starting From Scratch?

You can create safer terms by using a sensible structure, writing clauses around your actual customer journey and having the document legally reviewed before you publish it.

You don't need to reinvent the wheel. Many legal documents use familiar concepts. The key isn't to copy someone else's expression or rely on clauses that don't fit your business.

Step 1: Map Your Customer Journey

Write down each step from the customer's perspective:

  • how they find your product or service
  • what claims they see before buying
  • how they place an order or sign up
  • when they pay
  • when you deliver, ship or provide access
  • what happens if they cancel, complain or ask for a refund

This helps your terms match what actually happens, rather than sounding like a generic legal document.

Step 2: Identify The Risk Points

Think about where disputes are most likely to happen. For many online businesses, it's usually payment, delivery delays, refunds, product descriptions, account misuse or service results.

For a marketplace, your business terms and conditions also need to explain your role. Are you the seller, the platform operator, the payment facilitator, or just connecting buyers and sellers? That distinction matters.

Step 3: Use Plain English

Good terms don't need to sound intimidating. Clear wording helps customers know what to expect and helps your team apply the same rules consistently.

A business terms and conditions lawyer can help you avoid copied wording, align your terms with the Australian Consumer Law and draft clauses that suit your sales model. This is especially helpful if you sell high-value products, subscriptions, digital products, courses, marketplace services or goods to customers outside Australia.

Cost usually depends on the complexity of your business, whether you need website terms and conditions only or marketplace terms, and whether related documents are needed. A free template may be fast but limited. An online fixed-fee legal service can give you a clear scope and price up front. A traditional firm may bill by the hour, which can suit more complex projects but may be harder to budget for.

What Should I Do If I've Already Copied Someone's Terms?

If you've already copied terms, the best first step is to take stock calmly and replace them with terms that are properly drafted for your business.

This happens more often than you might think. The aim is to fix the risk before it turns into a complaint, customer dispute or IP issue.

Start with these steps:

  1. Save A Record: Keep a copy of the current terms and the date they were used, so you know what customers may have agreed to.
  2. Check How Widely They Were Used: Work out whether they appeared on your website, checkout, app, proposals, invoices or customer emails.
  3. Remove The Copied Version: If the wording is clearly copied, don't keep publishing it while you work on a replacement.
  4. List Your Actual Processes: Write down your real payment, delivery, refund, cancellation and customer support processes.
  5. Review Customer Promises: Check whether the copied terms promised things you don't offer or tried to exclude rights you can't exclude.
  6. Get Replacement Terms Drafted Or Reviewed: Make sure the new terms match your business and Australian law.
  7. Update Your Website And Checkout Flow: Make sure customers can see and accept the new terms before they buy or sign up.

If you've received a letter or email from another business claiming you've copied their terms, don't ignore it. Keep the message, don't admit liability in a rushed reply, and get advice on how to respond. Often, the immediate focus is removing the copied material and replacing it with original, compliant terms.

You should also think about existing customers. In some cases, changing terms for future purchases is simple. Changing terms for ongoing subscriptions, memberships or platform users can be trickier because you may need to follow your current variation process and give proper notice.

Key Takeaways

  • You generally shouldn't copy terms and conditions from a competitor because the wording may be protected by copyright and may not suit your business.
  • Copied or generic terms can create problems under the Australian Consumer Law, especially around refunds, disclaimers and customer rights.
  • Unfair contract terms can attract serious penalties, with different penalty regimes applying to ordinary consumer contracts and financial products or services.
  • Templates can help with structure, but they need to be tailored to your products, services, customers and risk points.
  • Your terms should match your real customer journey, including payments, delivery, cancellations, refunds, IP, privacy and liability.
  • If you've already copied someone else's terms, remove them, keep records and replace them with properly drafted terms as soon as you can.

If you'd like help with your website terms, marketplace terms, ecommerce checkout wording or customer contract documents, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.

Drafted by Taylor, Sprintlaw's AI, and overseen by Alex Solo. How we write

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Alex Solo
Alex SoloCo-Founder

Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

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