Who Are a Company’s Directors? A Practical Guide For Startups

Alex Solo
byAlex Solo11 min read

If you’re running (or about to launch) a company in Australia, you’ll hear the word “director” a lot - in investor conversations, on ASIC forms, in your bank paperwork, and in contracts you sign.

But in practice, many founders and small business owners aren’t 100% sure who counts as a director, what directors actually do day-to-day, and what legal responsibilities come with the title.

This matters because directors aren’t just a label on your company structure. Directors are the people who steer the company - and they can be personally exposed if things go wrong and director duties aren’t met.

In this guide, we’ll break down who the directors of a company are, what the role means under Australian law, and the practical steps you can take to set your business up for smoother governance (and fewer unpleasant surprises). This article is general information only and isn’t legal or financial advice - if you need advice for your situation, you should speak to a lawyer and, where relevant, an accountant or registered tax adviser.

Who Are the Directors of a Company?

In a company, the directors are the individuals appointed to manage (or oversee the management of) the company’s business.

Directors are not the same as shareholders. They’re also not automatically “the boss” (even if, in a small business, they often are).

At a practical level, directors are usually the people who:

  • make high-level decisions for the business (strategy, budgets, major purchases, hiring key staff)
  • set policies and internal processes
  • approve contracts and finance arrangements
  • ensure the company meets its legal obligations

When someone asks “who are the directors of a company?”, there are a few ways to answer depending on context:

  • Legally: the directors are the people formally appointed and recorded with ASIC.
  • Practically: they’re the people who actually make the decisions and run the show.
  • Risk-wise: they’re the people who may owe legal duties and can face personal consequences for breaches.

That’s why it’s important not just to “list” directors, but to understand the director role properly - especially if you’re a startup bringing in co-founders, family members, or investors.

Where Do I Find Out Who a Company’s Directors Are?

If you’re trying to confirm who the directors are (for example, before signing a contract, partnering, or investing), you can check the company’s ASIC record. This generally shows current and former directors, plus key company details.

From your own business perspective, you should also keep good internal records (like director appointment/resignation documents and signed resolutions). These become important whenever there’s a dispute, investor due diligence, or a sale of the business.

What Does a Director Actually Do in a Small Business or Startup?

In a large enterprise, directors often focus on governance and oversight, while management handles day-to-day operations. In a small business or startup, directors usually do both.

That means your director “hat” might include:

  • Decision-making: approving major decisions and setting direction (even if it’s just you making the call).
  • Company governance: holding meetings (or signing resolutions), keeping records, and ensuring the company is run properly.
  • Financial oversight: understanding cashflow, solvency, and key liabilities (for example, employee entitlements and other business debts - for tax-specific obligations like PAYG withholding, super and GST, it’s best to speak to an accountant or registered tax adviser).
  • Risk management: making sure the company has sensible contracts and doesn’t take on avoidable legal risk.

For many founders, the biggest mindset shift is this: a company is a separate legal entity, and directors have obligations to the company - not just to themselves as the business owner.

This becomes especially important when you have multiple founders, outside investors, or different groups of shareholders. Good governance documents like a Company Constitution and a Shareholders Agreement can help clarify how decisions are made, who controls what, and what happens when there’s a disagreement.

Can a Company Have More Than One Director?

Yes. Many companies have two or more directors - especially if there are multiple founders or a board structure.

Having multiple directors can help share responsibility and bring different skills into the business. But it can also create decision-making friction if roles and expectations aren’t clear.

If you’re appointing a co-founder as a director (or bringing in an experienced operator as a director), it’s worth getting the structure right early so you’re not trying to “fix it later” when the business is under pressure.

Different Types of Directors (Including “Shadow” and “De Facto” Directors)

When people talk about company directors, they often mean “the people listed on ASIC”. That’s usually correct - but under Australian law, the definition can be broader.

Here are the most common categories you should know.

1. Appointed (De Jure) Directors

These are directors formally appointed according to the company’s rules and recorded with ASIC.

If you’ve set up a company and your name appears as a director on the ASIC register, you are an appointed director - even if you don’t actively do anything (which can be risky).

2. De Facto Directors

A de facto director is someone who acts like a director, even if they were never formally appointed.

This can happen in startups and family businesses where someone:

  • regularly makes high-level decisions
  • represents themselves externally as “a director”
  • has real influence over how the company is run

If you’re effectively functioning as a director, the law may treat you like one - which can also mean director duties can apply.

3. Shadow Directors

A shadow director is a person who is not officially a director, but the appointed directors are accustomed to acting in accordance with that person’s instructions or wishes.

This risk sometimes appears when:

  • an investor or lender has strong control over decisions
  • a founder steps “back” from the company but still controls everything behind the scenes
  • a parent company (or dominant shareholder) dictates how directors should act

Not every influential person is a shadow director - but as a business owner, it’s important to understand that governance isn’t just about job titles. It’s about how control and decision-making works in reality.

4. Alternate Directors (Where Allowed)

Some companies allow an alternate director to be appointed to act in place of a director (for example, if a director is overseas or temporarily unavailable).

Whether your company can do this depends on your governing documents (often the constitution), and how the appointment is documented.

Director vs Shareholder: Why The Difference Matters

One of the most common areas of confusion for founders is mixing up directors and shareholders.

In simple terms:

  • Shareholders own the company (they hold shares).
  • Directors manage the company (they run it, or oversee how it’s run).

Sometimes the same person is both a shareholder and a director - especially in a small business where you own 100% of the company and also run it. But they are still different legal roles.

This distinction becomes crucial when:

  • you bring on investors (shareholders who are not directors)
  • a co-founder leaves but keeps shares
  • a director is appointed who doesn’t own equity (a professional director)
  • you need to manage conflict between “owners” and “managers”

If you’re negotiating equity, roles, and decision-making with co-founders, don’t rely on informal understandings. A well-drafted Shareholders Agreement is often the document that prevents disputes by setting clear expectations on:

  • who can appoint or remove directors
  • which decisions require shareholder approval
  • what happens if someone wants to exit
  • how deadlocks are resolved

Do Directors “Own” The Company?

Not necessarily. Directors manage the company, but ownership depends on shareholding.

So if your startup has a director who holds no shares, they may have significant control over decisions but no ownership of the company’s equity (unless they also have options or another arrangement).

Being a director comes with legal duties. These duties exist to ensure directors act responsibly and in the best interests of the company.

While the details can get technical, here are some practical ways to think about director duties in a small business context.

Duty To Act With Care And Diligence

Directors are expected to take the role seriously - to understand what’s going on in the business and make informed decisions.

In practice, this can include:

  • keeping an eye on the company’s financial position
  • reading and understanding key contracts before signing
  • seeking professional advice when needed (legal, accounting, tax)

Duty To Act In Good Faith And For a Proper Purpose

Directors must act in the best interests of the company, not just in their personal interests (or someone else’s interests).

This often becomes relevant when there are multiple shareholders, related-party arrangements, or situations where a director’s personal interests might conflict with the company’s interests.

Duty Not To Improperly Use Position Or Information

Directors must not misuse their position (or information they obtain as a director) to gain an advantage for themselves or cause detriment to the company.

This can matter in startups where:

  • a director leaves and tries to take clients, confidential know-how, or supplier relationships
  • a director sets up a competing business using insider knowledge

Depending on your business, well-drafted contracts and policies can reduce these risks - including confidentiality clauses and clear intellectual property ownership terms.

Duty To Prevent Insolvent Trading

One of the biggest personal risk areas for directors is insolvent trading - broadly, allowing the company to incur debts when it can’t pay them as and when they fall due.

This is one reason it’s so important for directors to stay close to the company’s finances, cashflow, and debt obligations.

If your business is under financial pressure, getting advice early can be the difference between a manageable turnaround and a much bigger legal problem later.

How Do You Appoint, Remove, Or Change Directors?

As your business grows, your director structure might change. You might bring in a co-founder as a director, appoint an experienced operator, or remove a director who no longer fits the business.

These changes should be handled carefully and properly documented.

Appointing a Director

Usually, appointing a director involves:

  • checking what your constitution (or replaceable rules) say about appointments
  • passing a resolution (director resolution or shareholder resolution, depending on the company rules)
  • getting written consent to act as a director
  • notifying ASIC within the required timeframe

If you’re setting up governance from scratch (or tightening it up before raising funds), it can help to have a clear set of board processes and templates, such as a Directors Resolution Template.

Removing or Resigning a Director

A director might leave by resigning voluntarily, or they may be removed under the company’s rules (which can involve shareholder action).

From a practical perspective, director changes often overlap with bigger business issues, like disputes between founders, equity exits, or performance concerns.

That’s where it’s important to align your “people decisions” with your company documents. For example, a constitution and shareholders agreement may set out:

  • when a director must step down (for example, if they stop being an employee)
  • who has the power to appoint and remove directors
  • what happens to their shares when they leave

Can You Be Personally Liable As a Director?

Yes, directors can sometimes be personally liable - even though a company is generally a separate legal entity.

Personal exposure can arise in a number of situations, including (depending on the circumstances):

  • breaches of director duties
  • insolvent trading
  • certain liabilities under tax and superannuation laws (this article isn’t tax advice - speak to an accountant or registered tax adviser about your specific position)
  • signing personal guarantees (common with leases and finance)

This is also why it’s worth thinking carefully before appointing someone as a director “just for optics” or as a favour. If someone is a director, it’s a real legal role with real responsibilities.

Running a company well isn’t just about having the right people in the room. It’s also about having the right legal foundations so decisions are clear, records are kept, and everyone understands how the business operates.

Here are some common documents that can make governance much smoother for directors - especially in small businesses and startups.

  • Company Constitution: sets the ground rules for how the company is run (director appointments, meetings, decision-making). A tailored Company Constitution can be especially useful if you want something more specific than the default rules.
  • Shareholders Agreement: helps founders and investors agree on control, voting, board composition, and what happens if there’s a dispute. This is often the key “relationship document” for a growing business: Shareholders Agreement.
  • Employment contracts: if directors are also employees (common in startups), clear written terms help avoid confusion about duties, pay, IP ownership, and exit arrangements. An Employment Contract is a practical starting point.
  • Privacy compliance documents: if your company collects personal information (through a website, app, CRM, or email marketing list), a Privacy Policy helps set expectations and supports compliance.
  • Terms with customers: directors often end up handling complaints and disputes when things go wrong, so having clear terms can reduce risk and protect cashflow. Depending on your business model, this might look like Business Terms or a more tailored customer contract.

Not every business needs every document on day one. But if you’re growing, hiring, taking investment, or entering major contracts, getting the basics right early can save you a lot of time (and stress) later.

It can also make your business more “due diligence ready” - meaning if you bring in investors or consider a sale, your governance records won’t slow down the deal.

Key Takeaways

  • The answer to “who are the directors of a company” is usually the people formally appointed and recorded with ASIC, but it can also include people acting as directors (de facto or shadow directors) in practice.
  • In small businesses and startups, directors often manage both strategy and day-to-day operations, which makes it even more important to understand the role properly.
  • Directors and shareholders are different roles - and mixing them up can cause major issues once you bring in co-founders, investors, or professional directors.
  • Directors have legal duties, including acting with care and diligence, acting in the company’s best interests, and avoiding insolvent trading.
  • Keeping your governance documents and records in order (like a Company Constitution, Shareholders Agreement, and written resolutions) can prevent disputes and help your company operate smoothly.

If you’d like help setting up or reviewing your company structure and director arrangements, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no-obligations chat.

Alex Solo

Alex is Sprintlaw's co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

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