Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you sell physical products in Australia - online, in-store or wholesale - the “sale of goods” rules set the default framework for your contracts.
These rules affect when ownership and risk pass to your customer, what happens if goods are lost in transit, and the baseline quality standards you’re expected to meet.
They sit alongside the Australian Consumer Law (ACL), which adds mandatory consumer guarantees and rules on marketing and refunds. Understanding both helps you set clear terms, reduce disputes and build trust with your customers.
In this guide, we’ll cover what the Sale of Goods Acts do, how they interact with the ACL, the core rules you need to know, and the contracts and clauses that protect your business.
What Is The Sale Of Goods Act In Australia?
There isn’t one federal “Sale of Goods Act”. Each state and territory has its own Sale of Goods Act (for example, in NSW it’s the Sale of Goods Act 1923). The Acts are similar across Australia and draw from the same legal principles.
They apply to contracts for the sale of “goods” - tangible, moveable items such as clothing, electronics, machinery, tools and raw materials. Services are not covered by these Acts (though your contract and the ACL still regulate services).
In a nutshell, the Acts:
- Set default rules for when ownership (title) and risk in the goods pass from seller to buyer.
- Imply terms about correspondence with description or sample, and quality and fitness for purpose (usually called merchantable or acceptable quality in the Acts).
- Outline remedies for breach (e.g. damages, rejection of goods, and in limited cases specific performance).
Most sales today are formed electronically (ecommerce checkouts, emailed quotes and acceptance). That’s fine - a valid contract can be formed in writing, electronically, or even verbally. What matters is that you have a clear offer, acceptance, consideration and an intention to create legal relations.
When Do The Sale Of Goods Rules Apply To Your Business?
Any time you sell physical goods under a contract, these rules are relevant. A few common scenarios:
- Retail and ecommerce: Your checkout flow, order confirmation and delivery terms together form your contract with the buyer.
- Wholesale and B2B supply: Purchase orders and supply agreements are still sales of goods - the Acts will imply terms unless your contract addresses them explicitly.
- Mixed contracts (goods + services): If you supply and install products, split your obligations so it’s clear which parts relate to goods and which to services.
- Hire, lease or bailment: These are not “sales”, but similar risks arise (damage, late return, loss). Use terms tailored to hire/lease rather than relying on sale-of-goods defaults.
- Interstate or international shipments: Be explicit about delivery obligations and risk (many businesses adopt Incoterms) to avoid disputes if damage occurs in transit.
- Title and security interests: If you sell on credit and want to retain ownership until full payment (a retention of title clause), you’ll usually also register a security interest on the PPSR to fully protect that right.
Bottom line: the Acts provide a safety net, but your written terms should clearly set out delivery, risk, title, warranties, returns and remedies so there’s no ambiguity.
Key Legal Rules For Selling Goods (And What They Mean)
Passing Of Property (Title) And Risk
By default, title passes when the parties intend it to pass. If your contract is silent, the Acts provide “rules of thumb” (for example, title may pass when specific goods are unconditionally appropriated to the contract or when goods are in a deliverable state).
Risk generally follows title unless the contract says otherwise. In other words, the party who owns the goods at the time of the loss usually bears that loss.
What to do: State in your contract when title passes (e.g. “on full payment”) and when risk passes (e.g. “on delivery to the customer’s address” or “on delivery to the carrier”). This avoids arguments if goods are damaged in transit. It’s also common to include a retention of title clause for B2B credit accounts and to register an interest on the PPSR or via a register a security interest process.
Description, Quality And Fitness
The Acts imply that goods must correspond with their description or sample and be of merchantable/acceptable quality. If a buyer relies on your skill or judgment for a particular purpose, goods should be fit for that purpose.
In B2B contracts, you can sometimes limit or exclude certain implied terms with clear drafting. However, you cannot exclude consumer guarantees where the ACL applies (more on this below).
Price, Payment And Set-Off
Price can be set in the contract, determined via a mechanism (e.g. your price list at the time of order), or - if nothing is agreed - a “reasonable price” may be implied. Payment terms should also be explicit (deposits, invoicing, credit, interest, recovery costs and set-off rights). If you intend to restrict or allow set-off, use clear wording consistent with your approach to set-off clauses.
Delivery And Acceptance
Unless otherwise agreed, you must deliver within a reasonable time and the buyer must accept goods that conform to the contract. If the buyer wrongfully refuses delivery or delays acceptance, they may be in breach and liable for your losses (e.g. storage).
Cover delivery method, timing, partial deliveries, back-orders, delivery costs, and what happens if no one is available to receive the goods. Align these operational details with your customer-facing Terms of Sale.
Nemo Dat: Can You Pass Good Title?
The principle “nemo dat quod non habet” means a seller cannot pass better title than they have. There are limited exceptions under statute and common law (for example, sale by a mercantile agent, sales under a voidable title before rescission, sales by a seller or buyer in possession after sale, sales under court orders or statutory powers, or where the owner is estopped from denying the seller’s authority). The safest practical step is to keep your supply chain legitimate and documented so you pass clean title to your buyer.
Remedies For Breach
If goods don’t conform to the contract, the buyer may reject them, claim damages, or seek a refund or replacement. If a buyer wrongfully refuses to accept or pay, the seller can sue for the price or damages.
Your contract should allocate remedies in a way that is consistent with the ACL. You can set processes (for example, return authorisations and timeframes), but you can’t reduce a customer’s non‑excludable rights under the ACL.
How The ACL Works With The Sale Of Goods Rules
The Australian Consumer Law (ACL) overlays the Sale of Goods Acts and applies to most retail and many B2B transactions. It adds mandatory consumer guarantees and regulates advertising and sales conduct.
Who Gets Consumer Guarantees?
Under the ACL, a person is a “consumer” for goods if:
- The price is $100,000 or less; or
- The goods are of a kind ordinarily acquired for personal, domestic or household use or consumption; or
- The goods are a vehicle or trailer acquired principally to transport goods on public roads.
There are exclusions. Consumer guarantees do not apply if goods are acquired to resupply, or to use or transform in trade or commerce (for manufacturing or repairing other goods or fixtures), even if under $100,000.
Practically, this means many small business purchases now attract consumer guarantees due to the $100,000 threshold, unless an exclusion applies.
Key ACL Obligations To Keep In Mind
- Consumer guarantees: Acceptable quality, fitness for purpose (where relevant), matching description, and repairs/spare parts availability. These guarantees are non‑excludable where the ACL applies.
- Misleading or deceptive conduct: Your marketing and sales conduct must not mislead under section 18. Take care with performance claims, comparisons and “was/now” pricing.
- False or misleading representations: Specific statements about price, quality, origin, sponsorship and availability are regulated by section 29.
- Warranties against defects: If you offer a “12‑month warranty” or similar, your documents must include the ACL‑required wording and content. A tailored Warranties Against Defects Policy helps you get this right.
- Remedies and refunds: For minor failures, you decide the remedy within a reasonable time; for major failures, the customer can choose a refund or replacement. Make sure your returns policy reflects this.
Think of it this way: the Sale of Goods Acts set the contract framework; the ACL sets minimum, non‑excludable standards for how you sell and support your products.
Contracts And Clauses That Protect Your Business
Clear, customer‑friendly terms let you manage sale‑of‑goods risks and set expectations. Most product businesses can cover 90% of risk with a tight set of documents and consistent processes.
Core Customer Documents
- Terms of Sale: Your master customer terms covering orders, pricing, delivery, risk and title, defects, returns, IP and liability.
- Warranty And Returns Policy: Practical steps for customers (how to claim, timeframes, proof requirements) that align with the ACL and your operational capacity.
- Website Terms And Conditions: If you sell online, set the ground rules for website use alongside your checkout terms - many businesses pair this with a current Privacy Policy for data collection and marketing.
Clauses That Reduce Disputes
- Passing of title and risk: Specify exactly when title passes (often on full payment) and when risk transfers (for example, on delivery to the customer or on delivery to the carrier).
- Retention of title and security: Keep ownership until you’re paid in full and support it with PPSR registration or a documented security interest process.
- Delivery and delays: Set delivery methods, lead times, partial shipments, back‑orders and force majeure procedures for supply disruptions.
- Inspection and acceptance: Especially in B2B supply, include a short inspection window and a clear defect notification process.
- Payment terms: Spell out due dates, deposits, late fees (where lawful), recovery costs and how set‑off is handled, reflected in your invoices and any credit account terms.
- Liability management: Use reasonable limitation of liability clauses for B2B supply (noting you cannot limit consumer guarantees where the ACL applies).
- Quality and specs: Include specifications, tolerances and sample approval processes to reduce arguments about “acceptable quality”.
Build A Consistent Contract Pack
- A short, readable set of Terms of Sale referenced in quotes, order confirmations and your checkout.
- Operational policies (shipping, returns, warranty) that match your terms and ACL obligations.
- Supplier and logistics agreements that mirror your customer promises so you’re not left carrying risks your supply chain won’t support.
- Retention of title wording and PPSR registration steps for B2B credit accounts.
Keep everything consistent. If your product page promises delivery in three days but your terms say “within 14 days”, you’re inviting complaints and potential ACL issues.
Practical Scenarios (And How Your Terms Should Respond)
1) Goods Lost Or Damaged In Transit
If your terms say risk passes on delivery to the customer and you arranged shipping, you’ll generally wear the loss and send a replacement or refund (then consider claiming against the carrier).
If risk passes at dispatch (and that’s clearly agreed), the buyer bears the risk after pickup. For consumer sales, make sure your approach is fair, clearly explained and consistent with the ACL.
2) Customer Rejects Goods For Minor Defects
Under the ACL, for minor problems you can choose to repair or replace within a reasonable time. A clear process - photos, RMA numbers, freight arrangements - makes this smoother. Don’t create hurdles that conflict with ACL rights.
3) Late Delivery Due To Supplier Shortage
Use realistic lead time estimates and a sensible force majeure clause. Offer practical options: partial delivery, back‑order, or cancellation with a refund. Ensure website statements and contract wording say the same thing about lead times.
4) Selling On Credit With Retention Of Title
Include a robust retention‑of‑title clause and promptly register your interest on the PPSR. Without registration, your rights can be lost if the buyer becomes insolvent or on‑sells the goods.
5) Marketing Claims And Comparisons
Check claims about performance, lifespan, origin and discounts. Keep proof and avoid exaggerations to steer clear of issues under section 18 and section 29 of the ACL. If you offer an express warranty, make sure the wording is backed by a compliant Warranties Against Defects Policy.
6) Price, Payment And Late Accounts
Make payment timelines and consequences clear in your terms and invoices. If you plan to charge interest or recovery costs, say so. If you wish to limit customers’ set‑off rights, use precise language and ensure it aligns with your credit processes and your approach to set-off clauses.
Key Takeaways
- The Sale of Goods Acts set default rules for title, risk, quality and remedies when you sell physical products in Australia.
- The ACL adds mandatory consumer guarantees and strict rules on misleading conduct and representations - you can’t contract out of these where the ACL applies.
- State clearly when title and risk pass, how delivery works, your inspection and acceptance process, and use sensible liability caps in B2B contracts.
- Use a consistent set of documents - your Terms of Sale, returns/warranty policy and website terms - supported by a current Privacy Policy if you collect customer data online.
- If you sell on credit, pair retention of title with timely PPSR registration through a simple security interest process to protect your position.
- Train your team on ACL‑compliant customer service and make sure website promises, sales scripts and your written terms all match.
If you’d like a consultation on setting up compliant sale of goods contracts for your Australian business, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.








