All Questions Digital Marketing & Advertising How do I protect my business from misleading and deceptive conduct in marketing and advertising in Australia?
Answering your
legal questions
Question

How do I protect my business from misleading and deceptive conduct in marketing and advertising in Australia?

Answer

To protect against misleading conduct, ensure all marketing and advertising materials are truthful, accurate, and substantiated. Be wary of exaggerated claims, omitted information, or unclear terms. Regularly train your marketing team about the Australian Consumer Law's provisions, particularly on false representations. Implement internal reviews for all promotional content. Monitor competitor activities and address any concerns immediately. Stay updated with ACCC guidelines and decisions. If in doubt about any campaign, consult our legal professionals to ensure full compliance and protection.

Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

Need Legal Help?
Ask Us!

Enter your details to get started

  • This field is for validation purposes and should be left unchanged.

* Proceeding confirms you agree to our Privacy Policy

Your legals made easy

ENQUIRE NOW CALL US 1800 730 617
×

Hi there!

You're visiting Sprintlaw . Would you like to switch to Sprintlaw ?

YES, TAKE ME TO THE SITE NO, STAY ON SITE