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Your website is often the main place your customers look to for information about your business. It’s also one of your key marketing assets – a digital storefront that represents your brand 24/7. For more insights on protecting your online presence, visit our business set-up page.
Both online and offline businesses use their websites to share key messages with customers and promote their brand. It’s where you can showcase your brand values, detail the products you sell, describe the services you offer, and list your contact details and opening hours. To ensure your website complies with legal requirements, check out our guides on Website Terms and Conditions and Privacy Policy.
With so many opportunities to customise your marketing message for potential customers, you certainly want to make sure the copy on your website is painting your brand in the best possible light. Striking the right balance between creative copy and legal compliance is essential in 2025.
But are there any legal considerations around what you can say on your website?
The short answer is yes. Several laws govern what you can and can’t say on your website, ensuring that your marketing messages don’t mislead or deceive consumers.
Here, we’ll guide you through the key legal considerations you need to watch out for when writing copy on your website, along with some practical tips and resources to keep you compliant.
The Australian Consumer Law
In 2025, the Australian Consumer Law (ACL) remains the cornerstone of consumer protection. The ACL was designed to look after the everyday consumer – someone who may not have the time or resources to verify every claim they encounter online. For a deeper dive into the ACL and how it affects your online communications, you might find our Legal Requirements for Starting a Business article very useful.
Misleading and Deceptive Conduct
Section 18 of the ACL expressly prohibits any person, in trade or commerce, from engaging in misleading or deceptive conduct. In practical terms, if the average person could be misled or deceived by your website copy, then it’s likely to fall foul of this provision.
This means that exaggerated claims about your products or services, or omitting crucial information, can expose your business to significant legal risks. For further insights on how to avoid such pitfalls, check out this article.
Health Products
If your business deals in health products, be aware that additional rules apply. Advertising and packaging for these products are governed by the Therapeutic Goods Administration (TGA). In 2025, these regulations have been further refined to enhance consumer safety – so ensure that any claims you make about health benefits are fully substantiated.
Can a Lawyer Review My Website?
Yes! In today’s digital landscape, having a lawyer review your website is a smart move. Legal experts can help ensure your copy stays within the bounds of the ACL and other relevant laws, reducing the risk of any inadvertent breaches. This proactive step often saves you from costly problems down the track. Learn more about our Website Copy Review service, where we assess your site for potential legal issues.
What’s Involved in a Website Copy Review?
A typical website copy review involves a comprehensive check of all the content on your site. Your lawyer will examine the language, images, and overall presentation to flag any phrases or elements that could be legally problematic. They’ll suggest alternative wording or additional disclaimers to help you meet consumer protection guidelines and ensure that your promotional messages remain clear and honest.
In 2025, the process has become even more streamlined, with digital tools complementing expert legal advice to provide you with a thorough review. This means minimal disruption to your operations while maximising your legal compliance.
It’s then up to you to take on board these recommendations and update your website accordingly – ensuring your copy is both engaging and legally compliant. For advice on aligning your business structure with your online strategy, we also recommend reading our article on Operating as a Sole Trader, which offers valuable insights into managing legal risks for smaller businesses.
Need Help With a Website Copy Review?
Ensuring your website complies with the latest consumer law and other legal regulations can be a challenging task. With legal landscapes continually evolving – now more so in 2025 – it’s worthwhile to engage a lawyer to assist you. This one-off cost can save you from potential legal headaches and build greater trust with your customers.
Moreover, as digital marketing and data privacy regulations become even more sophisticated, expert guidance ensures that not only is your content compliant, but that it also effectively communicates your brand message. Our comprehensive services, which include both website copy and privacy policy reviews (Privacy Policy), are tailored to meet these new challenges.
At Sprintlaw, we have a team of experienced lawyers ready to assist with your Website Copy Review and other legal needs your business may have. Get in contact with one of our consultants for a no-obligation chat about how we can help you confidently navigate the legal complexities of online marketing in 2025.
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