Posted by Esha Kumar on 8 April 2019
BigData and privacy breaches are no joke.
Following the Facebook Cambridge Analytica scandal and the recent developments in GDPR, tensions about collecting personal information online have come under the spotlight.
As the owner of a startup or small business, it is very likely that you’re thinking about setting up a website for your company.
So, it’s important for you to know whether you need a cookie pop up, to let your website visitors know that you may be collecting some of their personal information.
What Exactly Is A Cookie?
Very much unlike the sweet treat, online cookies are small bits of data that are stored on your computer.
Sound slightly invasive to you?
How Does The Law Regulate Cookie Use?
The closest thing we have are the Australian Privacy Principles (APPs) and they only apply to cookies in the following situations:
- The website collects personal information from anyone but the person browsing
- If the person browsing does not know that their personal information is being collected
GDPR Compliance And Cookie Use
The rules introduced under GDPR mean that Australian websites must be aware of these new rules affecting the personal information of website visitors from the European Union.
Cookie rules under the GDPR say that a person browsing your website can be identified using “cookie identifiers”.
So, when cookies on your website collect the information of the person browsing, this would be considered as “personal information”.
This data falls under the regulations of the GDPR and is the reason why your website should include a cookie pop-up to abide by the regulations.
This is where cookie pop-ups for your business website come into the picture.
What Should My Cookie Pop-Up Include?
A cookie pop-up on your website should include:
- Information telling the user that your website is using cookies
By doing this, you will be complying with the GDPR regulations as you are making users aware that their information is being collected and being used for business and advertising purposes.
What To Take Away…
As a startup or small business owner, you will probably have a website for your company.
Data collection and privacy standards are becoming more of a concern for consumers following the introduction of the GDPR rules early last year.
To avoid any issues when it comes to privacy breaches or data collection, it might be a good idea to consider placing a cookie pop-up on your website.
If you have any questions when it comes to GDPR compliance or whether you need to include a cookie pop-up on your company’s website, feel free to get in contact with us, we are here to help!